Rascasse Audience Intelligence

Blended whiskey Audience in Germany

A data profile of the people who buy, follow and care about Blended whiskey in Germany — modelled from more than twelve digital signal sources. Blended whiskey has an estimated audience of 1,469,895 people in Germany.

#10among Alcohol in Germany#2440among Topic in Germany#224in Food & Beverages

The average Blended whiskey fan in Germany is 41.6 years old, balanced, and lives primarily in Bayern.

The audience is concentrated in Bayern, Hessen, Nordrhein-Westfalen.

Top brand affinities include Obi (store), Tchibo, Bild, with strongest over-indexing on Obi (store) (2.18× the country average).

Demographically, the Blended whiskey audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as DIY Mentality, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Blended whiskey fan in Germany is balanced, around 41.6 years old, with strong DIY Mentality tendencies and a notable affinity for Obi (store).

Category: Food & Beverages · Type: Topic · Subtype: Alcohol

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Blended whiskey profile in Germany.

Audience size
1.5M
in Germany
Gender
52.2%♀
47.8% male
Age
41.6
average years
Country rank
#4540
Topic in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Blended whiskey fans

52.2% are female, 47.8% are male, average age 41.6.

Fig. 02

Gender split

52.2%
Female
47.8%
Male
Demographic split for Blended whiskey audience in Germany
MetricValue
Female52.2%
Male47.8%
Average age41.6
Estimated audience size1,469,895
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the Blended whiskey audience in Germany
Age bracketShare%
16-1912%
20-2919%
30-3922%
40-4925%
50+22%
Fig. 04

Worldwide distribution

5.5%

of the worldwide Blended whiskey audience comes from Germany.

Worldwide audience distribution share by country for Blended whiskey
CountryShare
United States23.4%
Japan13.1%
India6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Blended whiskey audience in Germany is strongest.

Fig. 05

Top regions by affinity

Blended whiskey fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~200K2.21×
02Berlin~80K1.27×
03Bayern~300K1.12×
04Baden-Württemberg~200K1.07×
05Bremen~10K1.03×
06Hamburg~30K1.01×
07Rheinland-Pfalz~70K1.00×
08Niedersachsen~100K0.94×
09Saarland~20K0.94×
10Sachsen~60K0.90×
11Brandenburg~40K0.88×
12Thüringen~30K0.88×
13Sachsen-Anhalt~30K0.87×
14Schleswig-Holstein~40K0.85×
15Mecklenburg-Vorpommern~20K0.84×
16Nordrhein-Westfalen~200K0.73×
Fig. 06

Affinity by region

Affinity by region — Blended whiskey, Germany
0.73×1.00×2.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Blended whiskey audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Blended whiskey audience
#·InterestCategoryAffinity×
01Small batch whiskeyFood & Beverages10.44×
02ThermomixHome & Garden3.28×
03Low-carbohydrate dietFood & Beverages3.20×
04TchiboShopping3.19×
05Ernsting's familyShopping2.96×
06QVCMovies & TV2.87×
07FOCUS OnlineNews2.31×
08DeichmannShopping2.29×
09TherapyHealth2.22×
10Obi (store)Shopping2.18×
11RossmannShopping2.16×
12BildNews1.92×
13REWEShopping1.87×
14IKEAHome & Garden1.86×
15Müller (company)Food & Beverages1.82×
16H&MShopping1.79×
17KauflandShopping1.71×
18EBayShopping1.65×
19GardenHome & Garden1.60×
20LidlShopping1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Blended whiskey audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Blended whiskey audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.41×
IndulgenceJOY1.36×
CreativityOPEN1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Blended whiskey audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.53×
Risk AppetiteTHRILL0.55×
IndividualismJOY0.60×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Blended whiskey have in Germany?

Blended whiskey has an estimated audience of 1,469,895 people in Germany, concentrated in Bayern and Hessen.

02

What is the gender split and age of Blended whiskey fans?

52.2% of Blended whiskey fans are female, 47.8% are male, with an average age of 41.6 years.

03

Which brands do Blended whiskey fans like most?

Blended whiskey fans show strongest brand affinity for Obi (store) (2.18×), Tchibo (3.19×), and Bild (1.92×) over the country average.

04

Where do Blended whiskey fans live in Germany?

Blended whiskey fans in Germany are most concentrated in Bayern (reach ~300K), Hessen (reach ~200K), and Nordrhein-Westfalen (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Blended whiskey fans also like?

Beyond Blended whiskey itself, the audience over-indexes on Tchibo (3.19×), Bild (1.92×), Deichmann (2.29×), and IKEA (1.86×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Alcohol audiences in Germany

See Blended whiskey audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Blended whiskey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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