Blended whiskey Audience in Germany
Blended whiskey has an estimated audience of 1,469,895 people in Germany. 52.2% are female, 47.8% are male, average age 41.6. Top regions: Bayern, Baden-Württemberg, Hessen. Top brand affinities: Gala, Obi (store), Tchibo, Bild, Deichmann.
The average Blended whiskey fan in Germany is 41.6 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Hessen. Top brand affinities include Gala, Obi (store), Tchibo, with strongest over-indexing on Gala (2.84× the country average). Demographically, the Blended whiskey audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Design Affinity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Alcohol
Demographics of Blended whiskey fans
| Metric | Value |
|---|---|
| Female | 52.2% |
| Male | 47.8% |
| Average age | 41.6 |
| Estimated audience size | 1,469,895 |
Audience persona
The typical Blended whiskey fan in Germany is balanced, around 41.6 years old, with strong Design Affinity tendencies and a notable affinity for Gala.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 289,546 | 1.23× |
| Baden-Württemberg | 229,239 | 1.14× |
| Hessen | 201,625 | 1.8× |
| Nordrhein-Westfalen | 189,890 | 0.59× |
| Niedersachsen | 141,188 | 0.99× |
| Berlin | 93,627 | 1.42× |
| Rheinland-Pfalz | 76,971 | 1.05× |
| Sachsen | 66,049 | 0.92× |
| Schleswig-Holstein | 43,384 | 0.82× |
| Brandenburg | 38,168 | 0.84× |
| Hamburg | 35,921 | 1.08× |
| Thüringen | 30,942 | 0.83× |
| Sachsen-Anhalt | 29,732 | 0.78× |
| Mecklenburg-Vorpommern | 20,976 | 0.75× |
| Saarland | 14,735 | 0.82× |
| Bremen | 12,005 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gala | 2.84× | News |
| Obi (store) | 2.18× | Shopping |
| Tchibo | 3.19× | Shopping |
| Bild | 1.92× | News |
| Deichmann | 2.29× | Shopping |
| IKEA | 1.86× | Home & Garden |
| Rossmann | 2.16× | Shopping |
| Wetter.com | 2.12× | Home & Garden |
| REWE | 1.87× | Shopping |
| QVC | 2.87× | Movies & TV |
| FOCUS Online | 2.31× | News |
| H&M | 1.79× | Shopping |
| Ernsting's family | 2.96× | Shopping |
| Thermomix | 3.28× | Home & Garden |
| Let's Dance (German TV series) | 2.42× | Movies & TV |
| Kaufland | 1.71× | Shopping |
| Garden | 1.6× | Home & Garden |
| Therapy | 2.22× | Health |
| Globus Baumarkt | 1.82× | Shopping |
| EBay | 1.65× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.25 |
| Pet Ownership | JOY | 1.22 |
| Creativity | OPEN | 1.11 |
| DIY Mentality | THRILL | 1.1 |
| Family Orientation | CONSERVATISM | 1.09 |
| Healthy Lifestyle | BALANCE | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.5% |
| Japan | 13.1% |
| India | 6.2% |
See Blended whiskey audiences in other countries
More Alcohol audiences in Germany
- Beer (10,287,936)
- Whisky (4,218,913)
- Gin (3,170,714)
- Rum (2,252,801)
- Scotch whisky (1,922,741)
Frequently asked questions
How many fans does Blended whiskey have in Germany?
Blended whiskey has an estimated audience of 1,469,895 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Blended whiskey fans?
52.2% of Blended whiskey fans are female, 47.8% are male, with an average age of 41.6 years.
Which brands do Blended whiskey fans like most?
Blended whiskey fans show strongest brand affinity for Gala (2.84×), Obi (store) (2.18×), and Tchibo (3.19×) over the country average.
Where do Blended whiskey fans live in Germany?
Blended whiskey fans in Germany are most concentrated in Bayern (reach 289,546), Baden-Württemberg (reach 229,239), and Hessen (reach 201,625). These three regions account for the largest share of the active audience.
What other brands do Blended whiskey fans also like?
Beyond Blended whiskey itself, the audience over-indexes on Obi (store) (2.18×), Tchibo (3.19×), Bild (1.92×), and Deichmann (2.29×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Blended whiskey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.