Top 50 Alcohols in Germany
This curated ranking covers the 50 largest alcohols in Germany, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 178 alcohols tracked in Germany, the 50 ranked here account for the largest measured audience reach. Beer, Whisky and Gin lead the list with a combined estimated audience of 17,677,561 people. Across all 50 entries the average audience size is 1,060,406, and the largest, Beer, reaches around 10,287,935 people in Germany. Audience size is the estimated number of unique people in Germany who actively engage with each alcohol, derived from search demand signals. Rankings reflect search-behavior signals collected across Germany and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Beer |
10,287,935 | 3.2% | Alcohol | Food & Beverages |
| 2 |  Whisky |
4,218,912 | 3.6% | Alcohol | Food & Beverages |
| 3 |  Gin |
3,170,714 | 5.8% | Alcohol | Food & Beverages |
| 4 |  Rum |
2,252,800 | 3.6% | Alcohol | Food & Beverages |
| 5 |  Scotch whisky |
1,922,741 | 3.0% | Alcohol | Food & Beverages |
| 6 |  Vodka |
1,879,131 | 2.9% | Alcohol | Food & Beverages |
| 7 |  Bourbon whiskey |
1,865,926 | 4.0% | Alcohol | Food & Beverages |
| 8 |  Liqueur |
1,750,550 | 3.7% | Alcohol | Food & Beverages |
| 9 |  Microbrewery |
1,520,097 | 3.1% | Alcohol | Food & Beverages |
| 10 |  Blended whiskey |
1,469,895 | 5.6% | Alcohol | Food & Beverages |
| 11 |  Single malt whisky |
1,413,281 | 4.4% | Alcohol | Food & Beverages |
| 12 |  Draught beer |
1,373,250 | 3.1% | Alcohol | Food & Beverages |
| 13 |  Tennessee whiskey |
1,296,923 | 5.3% | Alcohol | Food & Beverages |
| 14 |  Lager |
1,186,267 | 4.1% | Alcohol | Food & Beverages |
| 15 |  Irish whiskey |
1,181,595 | 3.4% | Alcohol | Food & Beverages |
| 16 |  Malt whisky |
1,002,835 | 5.2% | Alcohol | Food & Beverages |
| 17 |  Cider |
986,799 | 3.1% | Alcohol | Food & Beverages |
| 18 |  Gin and tonic |
980,412 | 8.8% | Alcohol | Food & Beverages |
| 19 |  Tequila |
872,399 | 1.5% | Alcohol | Food & Beverages |
| 20 |  B-52 (cocktail) |
839,145 | 65.4% | Alcohol | Food & Beverages |
| 21 |  Blue Lagoon (cocktail) |
816,387 | 9.8% | Alcohol | Food & Beverages |
| 22 |  Pale lager |
745,360 | 3.2% | Alcohol | Food & Beverages |
| 23 |  Straight whiskey |
673,002 | 9.1% | Alcohol | Food & Beverages |
| 24 |  Pilsner |
558,445 | 6.0% | Alcohol | Food & Beverages |
| 25 |  Ale |
516,425 | 2.6% | Alcohol | Food & Beverages |
| 26 |  Brandy |
511,331 | 4.5% | Alcohol | Food & Beverages |
| 27 |  American whiskey |
477,638 | 4.3% | Alcohol | Food & Beverages |
| 28 |  Vermouth |
468,300 | 5.3% | Alcohol | Food & Beverages |
| 29 |  Wheat beer |
454,536 | 7.8% | Alcohol | Food & Beverages |
| 30 |  Shrub |
443,716 | 1.7% | Alcohol | Food & Beverages |
| 31 |  Small batch whiskey |
433,509 | 3.0% | Alcohol | Food & Beverages |
| 32 |  Cognac |
423,764 | 3.4% | Alcohol | Food & Beverages |
| 33 |  Kvass |
413,611 | 70.2% | Alcohol | Food & Beverages |
| 34 |  Kölsch (beer) |
407,724 | 32.5% | Alcohol | Food & Beverages |
| 35 |  Sake |
343,392 | 1.3% | Alcohol | Food & Beverages |
| 36 |  Kombucha |
330,074 | 3.5% | Alcohol | Food & Beverages |
| 37 |  Americano (cocktail) |
320,516 | 10.5% | Alcohol | Food & Beverages |
| 38 |  Rye whiskey |
299,626 | 4.0% | Alcohol | Food & Beverages |
| 39 |  Bitters |
295,473 | 6.0% | Alcohol | Food & Beverages |
| 40 |  Japanese whisky |
283,590 | 3.6% | Alcohol | Food & Beverages |
| 41 |  Martini (cocktail) |
276,337 | 4.7% | Alcohol | Food & Beverages |
| 42 |  Mojito |
255,431 | 2.7% | Alcohol | Food & Beverages |
| 43 |  Single malt scotch |
249,381 | 3.4% | Alcohol | Food & Beverages |
| 44 |  Sidecar |
246,481 | 6.7% | Alcohol | Food & Beverages |
| 45 |  Spritz (alcoholic beverage) |
242,152 | 4.8% | Alcohol | Food & Beverages |
| 46 |  Rakı |
239,489 | 5.7% | Alcohol | Food & Beverages |
| 47 |  Craft Beer |
233,945 | 4.6% | Alcohol | Food & Beverages |
| 48 |  Schnapps |
227,082 | 29.0% | Alcohol | Food & Beverages |
| 49 |  Apple cider vinegar |
194,497 | 1.2% | Alcohol | Food & Beverages |
| 50 |  Cask ale |
167,490 | 1.2% | Alcohol | Food & Beverages |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across Germany and ranks each alcohol by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest alcohol in Germany?
Beer currently leads with an estimated audience of 10,287,935 people in Germany.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Germany. Lists below 5 entries are not published. See methodology for full details.