How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in Germany who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in Germany. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in Germany, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in Germany. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 | MMall of Berlin | 4.9M | 95.1% | 39.3 | 56.7% | Shopping mall |
| 2 | OOutletcity Metzingen | 3M | 81.0% | 41.4 | 60.4% | Shopping mall |
| 3 | MMain-Taunus-Zentrum | 2.9M | 98.9% | 41.8 | 62.5% | Shopping mall |
| 4 | RRiem Arcaden | 2.5M | 97.5% | 40.7 | 62.1% | Shopping mall |
| 5 | WWeserpark | 2.5M | 99.3% | 41.5 | 62.0% | Shopping mall |
| 6 | OOlympia-Einkaufszentrum | 2M | 97.4% | 39.4 | 70.6% | Shopping mall |
| 7 | PPasing Arcaden | 1.9M | 98.1% | 39.1 | 61.9% | Shopping mall |
| 8 | KKöln Arcaden | 1.8M | 98.2% | 37.6 | 63.9% | Shopping mall |
| 9 | NNordwestzentrum | 1.8M | 98.8% | 39.4 | 70.0% | Shopping mall |
| 10 | EElbepark Dresden | 1.5M | 98.9% | 39.7 | 70.9% | Shopping mall |
| 11 | WWaterfront Bremen | 1.5M | 98.5% | 39.1 | 75.5% | Shopping mall |
| 12 | GGropius Passagen | 1.4M | 98.6% | 40.2 | 60.7% | Shopping mall |
| 13 | EElbe-Einkaufszentrum | 1.3M | 98.9% | 39.4 | 71.3% | Shopping mall |
| 14 | KKaufpark Eiche | 1.3M | 99.4% | 40.5 | 59.4% | Shopping mall |
| 15 | EEast Side Mall | 1.3M | 96.8% | 39.8 | 47.6% | Shopping mall |
| 16 | RRhein-Neckar-Zentrum | 1.3M | 99.0% | 40.0 | 59.7% | Shopping mall |
| 17 | CCity-Galerie Augsburg | 1.3M | 98.8% | 40.2 | 59.7% | Shopping mall |
| 18 | GGaleries Lafayette | 1.2M | 10.7% | 34.0 | 66.1% | Shopping mall |
| 19 | LLOOP5 | 1.2M | 98.6% | 40.5 | 61.6% | Shopping mall |
| 20 | SSkyline Plaza | 1.2M | 80.9% | 39.5 | 58.4% | Shopping mall |
| 21 | DDüsseldorf Arcaden | 1.1M | 97.8% | 39.2 | 67.0% | Shopping mall |
| 22 | HHürth Park | 1M | 98.9% | 40.1 | 61.4% | Shopping mall |
| 23 | EErlangen Arcaden | 1M | 98.5% | 39.3 | 60.9% | Shopping mall |
| 24 | AAlstertal-Einkaufszentrum | 966k | 98.9% | 39.3 | 66.1% | Shopping mall |
| 25 | AAltmarkt-Galerie | 937k | 96.6% | 40.7 | 58.2% | Shopping mall |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular shopping malls compiled?
Rascasse aggregates anonymized search-behavior signals across Germany and ranks each shopping mall by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest shopping mall in Germany?
Mall of Berlin currently leads with an estimated audience of 4.9M people in Germany.