For marketing, sponsorship & live-entertainment teams
Every entity in this table has a full profile.
Age brackets, gender split, regional distribution down to postal code where available, and the brands this audience overindexes on — per country, for c. 300,000 brands, teams, artists and media properties across 200+ countries. Open in the browser, no login.
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How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated quarterly.
Audience size
Estimated number of unique people in Germany who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in Germany. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in Germany, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in Germany. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 | MMall of Berlin | 5.6M | 95.4% | 40.0 | 56.7% | Shopping mall |
| 2 | OOutletcity Metzingen | 3.3M | 83.0% | 42.0 | 60.4% | Shopping mall |
| 3 | MMain-Taunus-Zentrum | 3.3M | 98.9% | 42.4 | 62.5% | Shopping mall |
| 4 | RRiem Arcaden | 3.1M | 97.7% | 41.4 | 62.1% | Shopping mall |
| 5 | WWeserpark | 3M | 99.4% | 42.2 | 62.0% | Shopping mall |
| 6 | OOlympia-Einkaufszentrum | 2.5M | 97.6% | 40.0 | 70.6% | Shopping mall |
| 7 | PPasing Arcaden | 2.4M | 98.3% | 39.8 | 61.9% | Shopping mall |
| 8 | KKöln Arcaden | 2.2M | 98.4% | 38.3 | 63.9% | Shopping mall |
| 9 | NNordwestzentrum | 2.2M | 99.0% | 40.0 | 70.0% | Shopping mall |
| 10 | EElbepark Dresden | 1.8M | 98.9% | 40.3 | 70.9% | Shopping mall |
| 11 | WWaterfront Bremen | 1.7M | 98.6% | 39.7 | 75.5% | Shopping mall |
| 12 | GGropius Passagen | 1.7M | 98.7% | 40.8 | 60.7% | Shopping mall |
| 13 | CCity-Galerie Augsburg | 1.6M | 98.9% | 40.9 | 59.7% | Shopping mall |
| 14 | KKaufpark Eiche | 1.5M | 99.4% | 41.2 | 59.4% | Shopping mall |
| 15 | EElbe-Einkaufszentrum | 1.5M | 99.0% | 40.1 | 71.3% | Shopping mall |
| 16 | EEast Side Mall | 1.5M | 97.1% | 40.5 | 47.6% | Shopping mall |
| 17 | RRhein-Neckar-Zentrum | 1.5M | 99.0% | 40.7 | 59.7% | Shopping mall |
| 18 | WWestEnd City Center | 1.5M | 83.5% | 42.6 | 21.5% | Shopping mall |
| 19 | LLOOP5 | 1.4M | 98.6% | 41.2 | 61.6% | Shopping mall |
| 20 | SSkyline Plaza | 1.4M | 82.2% | 40.2 | 58.4% | Shopping mall |
| 21 | DDüsseldorf Arcaden | 1.3M | 98.0% | 39.9 | 67.0% | Shopping mall |
| 22 | HHürth Park | 1.2M | 99.0% | 40.8 | 61.4% | Shopping mall |
| 23 | GGaleries Lafayette | 1.2M | 10.7% | 34.7 | 66.1% | Shopping mall |
| 24 | EErlangen Arcaden | 1.2M | 98.6% | 39.9 | 60.9% | Shopping mall |
| 25 | AAlstertal-Einkaufszentrum | 1.1M | 98.9% | 40.0 | 66.1% | Shopping mall |
| 26 | AAltmarkt-Galerie | 1.1M | 96.8% | 41.4 | 58.2% | Shopping mall |
| 27 | EEttlinger Tor Karlsruhe | 1.1M | 97.9% | 40.7 | 58.0% | Shopping mall |
| 28 | MMyZeil | 1.1M | 91.8% | 38.5 | 53.1% | Shopping mall |
| 29 | RRheinpark-Center | 1M | 98.1% | 40.1 | 59.7% | Shopping mall |
| 30 | ZZweibrücken Fashion Outlet | 995k | 83.5% | 40.4 | 62.9% | Shopping mall |
| 31 | EErnst-August-Galerie | 926k | 98.4% | 38.7 | 64.9% | Shopping mall |
| 32 | MMercado Nürnberg | 918k | 98.7% | 40.4 | 70.1% | Shopping mall |
| 33 | RRuhr-Park | 898k | 98.7% | 40.4 | 61.9% | Shopping mall |
| 34 | EEuropa-Center | 883k | 90.6% | 40.7 | 57.8% | Shopping mall |
| 35 | WWerre-Park | 876k | 99.0% | 39.9 | 63.6% | Shopping mall |
| 36 | HHessen-Center | 869k | 98.7% | 39.4 | 68.4% | Shopping mall |
| 37 | RRuhr Park | 865k | 98.8% | 39.9 | 58.4% | Shopping mall |
| 38 | SSchönhauser Allee Arcaden | 810k | 98.2% | 39.8 | 60.5% | Shopping mall |
| 39 | FForum Schwanthalerhöhe | 798k | 97.1% | 39.9 | 55.5% | Shopping mall |
| 40 | DDesigner Outlet Soltau | 780k | 97.3% | 40.7 | 63.6% | Shopping mall |
| 41 | TThe Playce | 776k | 95.3% | 38.0 | 55.1% | Shopping mall |
| 42 | MMilaneo | 772k | 94.8% | 41.4 | 60.1% | Shopping mall |
| 43 | LLöhr-Center | 751k | 98.2% | 40.9 | 60.9% | Shopping mall |
| 44 | FFranken-Center | 748k | 98.4% | 40.5 | 63.9% | Shopping mall |
| 45 | LLoom Bielefeld | 710k | 98.7% | 40.1 | 59.6% | Shopping mall |
| 46 | HHöfe am Brühl | 697k | 98.2% | 39.2 | 57.4% | Shopping mall |
| 47 | FForum Duisburg | 689k | 97.5% | 40.6 | 59.8% | Shopping mall |
| 48 | HHallen Am Borsigturm | 665k | 98.6% | 42.0 | 56.0% | Shopping mall |
| 49 | RRhein-Galerie | 640k | 98.3% | 39.0 | 67.5% | Shopping mall |
| 50 | DDesigner Outlets Wolfsburg | 632k | 97.2% | 40.5 | 58.8% | Shopping mall |
| 51 | BBero-Zentrum Oberhausen | 630k | 98.3% | 39.6 | 62.3% | Shopping mall |
| 52 | FForum Hanau | 626k | 98.8% | 38.9 | 58.7% | Shopping mall |
| 53 | SSchadow-Arkaden | 622k | 95.9% | 41.0 | 59.4% | Shopping mall |
| 54 | MMarstall Ludwigsburg | 615k | 98.6% | 41.1 | 58.0% | Shopping mall |
| 55 | FForum Köpenick | 610k | 98.8% | 41.1 | 59.5% | Shopping mall |
| 56 | IIguatemi São Paulo | 607k | 35.0% | 31.6 | 62.0% | Shopping mall |
| 57 | DDodenhof | 606k | 97.3% | 42.6 | 58.6% | Shopping mall |
| 58 | AA10 Center | 563k | 97.8% | 41.8 | 58.1% | Shopping mall |
| 59 | SSophienhof Kiel | 543k | 95.9% | 41.2 | 60.2% | Shopping mall |
| 60 | NNeukölln Arcaden | 542k | 98.0% | 40.2 | 58.4% | Shopping mall |
| 61 | WWandsbek Quarree | 499k | 98.8% | 41.6 | 60.6% | Shopping mall |
| 62 | TTimes Square (Hong Kong) | 497k | 8.1% | 22.6 | 52.9% | Shopping mall |
| 63 | FForum Wetzlar | 486k | 98.8% | 39.8 | 69.2% | Shopping mall |
| 64 | AAquis Plaza | 474k | 73.6% | 40.5 | 60.1% | Shopping mall |
| 65 | AAllee-Center Hamm | 464k | 98.9% | 38.7 | 67.8% | Shopping mall |
| 66 | PPalais Vest | 463k | 98.7% | 39.6 | 58.0% | Shopping mall |
| 67 | IIsenburg-Zentrum | 459k | 97.7% | 41.0 | 58.1% | Shopping mall |
| 68 | MMünster-Arkaden | 455k | 97.2% | 41.2 | 60.9% | Shopping mall |
| 69 | CCity-Arkaden Wuppertal | 438k | 97.8% | 40.3 | 61.2% | Shopping mall |
| 70 | CCity-Galerie Aschaffenburg | 424k | 98.7% | 41.2 | 61.0% | Shopping mall |
| 71 | RRathaus-Galerie Leverkusen | 420k | 98.5% | 40.2 | 58.5% | Shopping mall |
| 72 | CCentrum-Galerie | 419k | 97.2% | 39.4 | 66.5% | Shopping mall |
| 73 | NNürnberg Hauptbahnhof | 418k | 87.1% | 40.4 | 61.4% | Shopping mall |
| 74 | BBoulevard Berlin | 409k | 97.0% | 41.4 | 61.0% | Shopping mall |
| 75 | CCity-Galerie Siegen | 408k | 98.4% | 37.6 | 60.4% | Shopping mall |
| 76 | LLeine-Center Laatzen | 395k | 98.3% | 40.5 | 61.0% | Shopping mall |
| 77 | LLeo-Center | 388k | 96.8% | 41.3 | 56.1% | Shopping mall |
| 78 | AAllee-Center Leipzig | 374k | 98.0% | 40.8 | 59.9% | Shopping mall |
| 79 | RRoland-Center | 364k | 97.4% | 41.4 | 60.0% | Shopping mall |
| 80 | CCity-Point Kassel | 356k | 97.1% | 40.6 | 59.7% | Shopping mall |
| 81 | GGesundbrunnen-Center | 356k | 97.3% | 39.7 | 65.8% | Shopping mall |
| 82 | WWeimar Atrium | 356k | 97.8% | 40.9 | 59.5% | Shopping mall |
| 83 | MMarler Stern | 340k | 98.5% | 40.7 | 60.3% | Shopping mall |
| 84 | CCarré Bad Cannstatt | 339k | 98.5% | 40.1 | 57.8% | Shopping mall |
| 85 | RRathaus Galerie Essen | 327k | 96.9% | 41.1 | 62.4% | Shopping mall |
| 86 | DDonau-Einkaufszentrum | 312k | 97.3% | 40.2 | 59.7% | Shopping mall |
| 87 | SSchwarzwald-Baar-Center | 302k | 97.3% | 41.5 | 61.0% | Shopping mall |
| 88 | PPaunsdorf Center | 302k | 97.7% | 40.1 | 60.5% | Shopping mall |
| 89 | KK in Lautern | 301k | 96.2% | 40.3 | 53.4% | Shopping mall |
| 90 | KKröpeliner Tor Center Rostock | 294k | 97.2% | 40.7 | 59.1% | Shopping mall |
| 91 | SStadtgalerie Heilbronn | 290k | 97.2% | 40.3 | 59.5% | Shopping mall |
| 92 | CCity Carré Magdeburg | 277k | 98.4% | 40.6 | 57.7% | Shopping mall |
| 93 | RRhein-Center Köln | 277k | 94.5% | 41.0 | 59.4% | Shopping mall |
| 94 | IIMM (Singapore) | 275k | 16.8% | 43.3 | 61.7% | Shopping mall |
| 95 | LLuisenforum | 272k | 97.8% | 40.3 | 61.1% | Shopping mall |
| 96 | GGoethe Galerie | 269k | 96.8% | 40.7 | 59.0% | Shopping mall |
| 97 | WWestpark Ingolstadt | 268k | 97.6% | 39.8 | 57.3% | Shopping mall |
| 98 | BBrücken-Center Ansbach | 248k | 98.1% | 41.1 | 56.8% | Shopping mall |
| 99 | EEastgate Berlin | 244k | 97.0% | 41.1 | 59.5% | Shopping mall |
| 100 | TThier-Galerie | 242k | 96.6% | 40.8 | 59.3% | Shopping mall |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular shopping malls compiled?
Rascasse aggregates anonymized search-behavior signals across Germany and ranks each shopping mall by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is updated quarterly from the latest search-behavior data and re-published as a static page.
What is the largest shopping mall in Germany?
Mall of Berlin currently leads with an estimated audience of 5.6M people in Germany.