Therapy Audience in Germany
Therapy has an estimated audience of 10,119,435 people in Germany. 55.3% are female, 44.7% are male, average age 42.4. Top brand affinities: Hakkasan, Nebelung, ICF International, Kourou, Kalidou Koulibaly.
Top brand affinities include Hakkasan, Nebelung, ICF International, with strongest over-indexing on Hakkasan (109.5× the country average). Demographically, the Therapy audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Healthy Lifestyle, Sports Activity.
Category: Health · Type: Topic · Subtype: Mind
Demographics of Therapy fans
| Metric | Value |
|---|---|
| Female | 55.3% |
| Male | 44.7% |
| Average age | 42.4 |
| Estimated audience size | 10,119,435 |
Audience persona
The typical Therapy fan in Germany is more female, around 42.4 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Hakkasan.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hakkasan | 109.5× | Food & Beverages |
| Nebelung | 34× | Pets & Animals |
| ICF International | 85.55× | Business & Career |
| Kourou | 49.16× | Travel & Leisure |
| Kalidou Koulibaly | 44.82× | Sports |
| Rossmann | 1.57× | Shopping |
| Kendra Scott | 22.68× | Fashion & Accessoires |
| Coleraine | 54.84× | Travel & Leisure |
| Coton de Tulear | 35.69× | Pets & Animals |
| Journey to the West (2011 TV series) | 19.01× | Movies & TV |
| Stradivarius | 1.67× | Shopping |
| Kotki | 40.26× | Pets & Animals |
| Keswick, Cumbria | 23.46× | Travel & Leisure |
| Hard Knocks | 24.06× | Movies & TV |
| Jack White | 1.6× | Movies & TV |
| Information sensitivity | 4.3× | Technology & Electronics |
| Figure painting (hobby) | 2.52× | Arts & Culture |
| Brunello Cucinelli | 2.81× | Fashion & Accessoires |
| Haute-Saône | 28× | Travel & Leisure |
| Koudougou | 48.9× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.38 |
| Sports Activity | POWER | 1.25 |
| Pet Ownership | JOY | 1.11 |
| Mindfulness | BALANCE | 1.08 |
| Indulgence | JOY | 1.05 |
| Family Orientation | CONSERVATISM | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.2% |
| Brazil | 5.4% |
| Japan | 4.6% |
See Therapy audiences in other countries
More Mind audiences in Germany
- Romance (love) (2,563,636)
- Karma (1,183,416)
- Talisman (246,946)
- Shapeshifting (51,330)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Therapy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.