Wetter.com Audience in Germany
A data profile of the people who buy, follow and care about Wetter.com in Germany — modelled from more than twelve digital signal sources. Wetter.com has an estimated audience of 7,688,166 people in Germany.
The average Wetter.com fan in Germany is 41.5 years old, more female, and lives primarily in Bayern.
The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.
Top brand affinities include Meteorology, Let's Dance (German TV series), Deichmann, with strongest over-indexing on Meteorology (13.37× the country average).
Demographically, the Wetter.com audience skews more female with an average age of 41.5, and over-indexes on personality traits such as DIY Mentality, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Wetter.com fan in Germany is more female, around 41.5 years old, with strong DIY Mentality tendencies and a notable affinity for Meteorology.
At a glance
The key figures that characterise the Wetter.com profile in Germany.
Search interest · 12-month trend
Audience demographics of Wetter.com
58.6% are female, 41.4% are male, average age 41.5.
Gender split
| Metric | Value |
|---|---|
| Female | 58.6% |
| Male | 41.4% |
| Average age | 41.5 |
| Estimated audience size | 7,688,166 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 19% | |
| 30-39 | 22% | |
| 40-49 | 24% | |
| 50+ | 22% |
Worldwide distribution
of the worldwide Wetter.com audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 88.5% |
| Austria | 4.6% |
| Switzerland | 1.8% |
Geography
Where the Wetter.com audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bayern | ~2M | 1.64× | |
| 02 | Rheinland-Pfalz | ~500K | 1.39× | |
| 03 | Baden-Württemberg | ~1.5M | 1.37× | |
| 04 | Thüringen | ~200K | 1.19× | |
| 05 | Niedersachsen | ~800K | 1.17× | |
| 06 | Saarland | ~100K | 1.07× | |
| 07 | Sachsen-Anhalt | ~200K | 1.04× | |
| 08 | Sachsen | ~400K | 1.01× | |
| 09 | Brandenburg | ~200K | 0.97× | |
| 10 | Schleswig-Holstein | ~200K | 0.94× | |
| 11 | Hessen | ~500K | 0.93× | |
| 12 | Nordrhein-Westfalen | ~1.5M | 0.90× | |
| 13 | Mecklenburg-Vorpommern | ~100K | 0.88× | |
| 14 | Bremen | ~30K | 0.56× | |
| 15 | Hamburg | ~90K | 0.54× | |
| 16 | Berlin | ~100K | 0.42× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Wetter.com audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Meteorology | Home & Garden | 13.37× | ||
| 02 | Culinary art | Arts & Culture | 4.13× | ||
| 03 | Let's Dance (German TV series) | Movies & TV | 4.03× | ||
| 04 | In aller Freundschaft | Movies & TV | 3.74× | ||
| 05 | Bauer sucht Frau | Movies & TV | 3.61× | ||
| 06 | Storm of Love | Movies & TV | 3.58× | ||
| 07 | BUNTE.de | Internet & Social Media | 3.28× | ||
| 08 | GMX Mail | Internet & Social Media | 3.25× | ||
| 09 | FOCUS Online | News | 2.95× | ||
| 10 | Tchibo | Shopping | 2.84× | ||
| 11 | Gute Zeiten, schlechte Zeiten | Movies & TV | 2.82× | ||
| 12 | Deichmann | Shopping | 2.81× | ||
| 13 | QVC | Movies & TV | 2.69× | ||
| 14 | Müller (company) | Food & Beverages | 2.21× | ||
| 15 | ZDF | Movies & TV | 2.07× | ||
| 16 | Bild | News | 2.05× | ||
| 17 | News broadcasting | Business & Career | 2.00× | ||
| 18 | Obi (store) | Shopping | 1.65× | ||
| 19 | Lidl | Shopping | 1.63× | ||
| 20 | Germany | Travel & Leisure | 1.54× |
Personality of the Wetter.com audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.32× | |
| Convenience Orientation | PREMIUM | 1.28× | |
| Family Orientation | CONSERVATISM | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.57× | |
| Risk Appetite | THRILL | 0.68× | |
| Early Adopter Mentality | POWER | 0.70× |
Frequently asked questions
How many fans does Wetter.com have in Germany?
Wetter.com has an estimated audience of 7,688,166 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Wetter.com fans?
58.6% of Wetter.com fans are female, 41.4% are male, with an average age of 41.5 years.
Which brands do Wetter.com fans like most?
Wetter.com fans show strongest brand affinity for Meteorology (13.37×), Let's Dance (German TV series) (4.03×), and Deichmann (2.81×) over the country average.
Where do Wetter.com fans live in Germany?
Wetter.com fans in Germany are most concentrated in Bayern (reach ~2M), Nordrhein-Westfalen (reach ~1.5M), and Baden-Württemberg (reach ~1.5M). These three regions account for the largest share of the active audience.
What other brands do Wetter.com fans also like?
Beyond Wetter.com itself, the audience over-indexes on Let's Dance (German TV series) (4.03×), Deichmann (2.81×), Bild (2.05×), and FOCUS Online (2.95×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Home & Garden audiences in Germany
How to read this data
Audience size is the estimated number of people in Germany who actively search for Wetter.com. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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