Wetter.com Audience in Germany
Wetter.com has an estimated audience of 14,558,287 people in Germany. 58.6% are female, 41.4% are male, average age 41.5. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Progressive rock, Rossmann, Home Office, Goes, Jalebi.
The average Wetter.com fan in Germany is 41.5 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Progressive rock, Rossmann, Home Office, with strongest over-indexing on Progressive rock (3.46× the country average). Demographically, the Wetter.com audience skews more female with an average age of 41.5, and over-indexes on personality traits such as LGBTQ+ Identity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Website / Newspaper / Magazine
Demographics of Wetter.com fans
| Metric | Value |
|---|---|
| Female | 58.6% |
| Male | 41.4% |
| Average age | 41.5 |
| Estimated audience size | 14,558,287 |
Audience persona
The typical Wetter.com fan in Germany is more female, around 41.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 4,112,026 | 1.76× |
| Nordrhein-Westfalen | 3,034,270 | 0.95× |
| Baden-Württemberg | 2,964,109 | 1.49× |
| Niedersachsen | 1,618,777 | 1.14× |
| Hessen | 1,057,731 | 0.95× |
| Rheinland-Pfalz | 1,055,747 | 1.45× |
| Sachsen | 712,512 | 1× |
| Schleswig-Holstein | 472,419 | 0.9× |
| Brandenburg | 410,109 | 0.91× |
| Thüringen | 402,394 | 1.08× |
| Sachsen-Anhalt | 361,861 | 0.96× |
| Berlin | 280,209 | 0.43× |
| Mecklenburg-Vorpommern | 232,317 | 0.84× |
| Saarland | 191,522 | 1.07× |
| Hamburg | 191,084 | 0.58× |
| Bremen | 59,770 | 0.48× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 3.46× | Music & Radio |
| Rossmann | 1.72× | Shopping |
| Home Office | 2.43× | Business & Career |
| Goes | 1.55× | Travel & Leisure |
| Jalebi | 20× | Food & Beverages |
| Saving | 1.95× | Business & Career |
| Artistic inspiration | 1.66× | Arts & Culture |
| Time (magazine) | 2.67× | News |
| Pillow | 1.89× | Home & Garden |
| Israel | 2.27× | Travel & Leisure |
| Harvey Mudd College | 20× | Business & Career |
| South Asian cuisine | 7.5× | Food & Beverages |
| Jack White | 2.04× | Movies & TV |
| Esra Erol | 5.47× | Movies & TV |
| Icon (magazine) | 2.37× | Arts & Culture |
| Circular Quay | 20× | Travel & Leisure |
| Google Analytics | 1.91× | Internet & Social Media |
| Alaska | 2.6× | Travel & Leisure |
| Snow White (Fables) | 1.52× | Literature |
| Emperor Entertainment Group | 2.47× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.51 |
| Pet Ownership | JOY | 1.47 |
| Sports Activity | POWER | 1.4 |
| Patriotism | CONSERVATISM | 1.25 |
| Community Orientation | OPEN | 1.23 |
| DIY Mentality | THRILL | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 88.4% |
| Austria | 4.8% |
| Switzerland | 1.9% |
See Wetter.com audiences in other countries
More Home & Garden audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does Wetter.com have in Germany?
Wetter.com has an estimated audience of 14,558,287 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Wetter.com fans?
58.6% of Wetter.com fans are female, 41.4% are male, with an average age of 41.5 years.
Which brands do Wetter.com fans like most?
Wetter.com fans show strongest brand affinity for Progressive rock (3.46×), Rossmann (1.72×), and Home Office (2.43×) over the country average.
Where do Wetter.com fans live in Germany?
Wetter.com fans in Germany are most concentrated in Bayern (reach 4,112,026), Nordrhein-Westfalen (reach 3,034,270), and Baden-Württemberg (reach 2,964,109). These three regions account for the largest share of the active audience.
What other brands do Wetter.com fans also like?
Beyond Wetter.com itself, the audience over-indexes on Rossmann (1.72×), Home Office (2.43×), Goes (1.55×), and Jalebi (20×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Wetter.com. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.