Wetter.com Audience in Germany
Wetter.com has an estimated audience of 14,558,287 people in Germany. 58.6% are female, 41.4% are male, average age 41.5. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Kate McKinnon, JACK & JONES, Satire, Mila Kunis, Rose Leslie.
The average Wetter.com fan in Germany is 41.5 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Kate McKinnon, JACK & JONES, Satire, with strongest over-indexing on Kate McKinnon (109.27× the country average). Demographically, the Wetter.com audience skews more female with an average age of 41.5, and over-indexes on personality traits such as LGBTQ+ Identity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Website / Newspaper / Magazine
Demographics of Wetter.com fans
| Metric | Value |
|---|---|
| Female | 58.6% |
| Male | 41.4% |
| Average age | 41.5 |
| Estimated audience size | 14,558,287 |
Audience persona
The typical Wetter.com fan in Germany is more female, around 41.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Kate McKinnon.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 4,112,026 | 1.76× |
| Nordrhein-Westfalen | 3,034,270 | 0.95× |
| Baden-Württemberg | 2,964,109 | 1.49× |
| Niedersachsen | 1,618,777 | 1.14× |
| Hessen | 1,057,731 | 0.95× |
| Rheinland-Pfalz | 1,055,747 | 1.45× |
| Sachsen | 712,512 | 1× |
| Schleswig-Holstein | 472,419 | 0.9× |
| Brandenburg | 410,109 | 0.91× |
| Thüringen | 402,394 | 1.08× |
| Sachsen-Anhalt | 361,861 | 0.96× |
| Berlin | 280,209 | 0.43× |
| Mecklenburg-Vorpommern | 232,317 | 0.84× |
| Saarland | 191,522 | 1.07× |
| Hamburg | 191,084 | 0.58× |
| Bremen | 59,770 | 0.48× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kate McKinnon | 109.27× | Movies & TV |
| JACK & JONES | 55.28× | Fashion & Accessoires |
| Satire | 7.65× | Literature |
| Mila Kunis | 14× | Movies & TV |
| Rose Leslie | 19.52× | Movies & TV |
| German television comedy | 8.24× | Movies & TV |
| Natalie Dormer | 20× | Movies & TV |
| Weather | 5.99× | Home & Garden |
| Victoria Justice | 18.65× | Movies & TV |
| MSN | 5.09× | News |
| Tagesschau | 2.24× | Movies & TV |
| Western Union | 4.73× | Business & Career |
| Dieter Bohlen | 5.19× | Music & Radio |
| High School DxD | 20× | Movies & TV |
| Brenda Song | 20× | Fashion & Accessoires |
| Saturn (store) | 3.36× | Shopping |
| GMX Mail | 3.69× | Internet & Social Media |
| Allgäu | 5.79× | Travel & Leisure |
| Eintracht Frankfurt | 2.47× | Sports |
| Alphaville (band) | 10.11× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.51 |
| Pet Ownership | JOY | 1.47 |
| Sports Activity | POWER | 1.4 |
| Patriotism | CONSERVATISM | 1.25 |
| Community Orientation | OPEN | 1.23 |
| DIY Mentality | THRILL | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 88.4% |
| Austria | 4.8% |
| Switzerland | 1.9% |
See Wetter.com audiences in other countries
More Home & Garden audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does Wetter.com have in Germany?
Wetter.com has an estimated audience of 14,558,287 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Wetter.com fans?
58.6% of Wetter.com fans are female, 41.4% are male, with an average age of 41.5 years.
Which brands do Wetter.com fans like most?
Wetter.com fans show strongest brand affinity for Kate McKinnon (109.27×), JACK & JONES (55.28×), and Satire (7.65×) over the country average.
Where do Wetter.com fans live in Germany?
Wetter.com fans in Germany are most concentrated in Bayern (reach 4,112,026), Nordrhein-Westfalen (reach 3,034,270), and Baden-Württemberg (reach 2,964,109). These three regions account for the largest share of the active audience.
What other brands do Wetter.com fans also like?
Beyond Wetter.com itself, the audience over-indexes on JACK & JONES (55.28×), Satire (7.65×), Mila Kunis (14×), and Rose Leslie (19.52×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Wetter.com. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.