QVC Audience in Germany
A data profile of the people who buy, follow and care about QVC in Germany — modelled from more than twelve digital signal sources. QVC has an estimated audience of 7,593,935 people in Germany.
The average QVC fan in Germany is 45.9 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Sachsen, Bayern.
Top brand affinities include Claudia Obert, Harald Glööckler, Judith Williams, with strongest over-indexing on Claudia Obert (12.81× the country average).
Demographically, the QVC audience skews more female with an average age of 45.9, and over-indexes on personality traits such as Pet Ownership, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical QVC fan in Germany is more female, around 45.9 years old, with strong Pet Ownership tendencies and a notable affinity for Claudia Obert.
At a glance
The key figures that characterise the QVC profile in Germany.
Search interest · 12-month trend
Audience demographics of QVC
85.1% are female, 14.9% are male, average age 45.9.
Gender split
| Metric | Value |
|---|---|
| Female | 85.1% |
| Male | 14.9% |
| Average age | 45.9 |
| Estimated audience size | 7,593,935 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 11% | |
| 30-39 | 19% | |
| 40-49 | 30% | |
| 50+ | 32% |
Worldwide distribution
of the worldwide QVC audience comes from Germany.
| Country | Share |
|---|---|
| United States | 46.7% |
| Germany | 19.1% |
| Japan | 12.6% |
Geography
Where the QVC audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sachsen-Anhalt | ~500K | 2.69× | |
| 02 | Thüringen | ~400K | 2.30× | |
| 03 | Mecklenburg-Vorpommern | ~300K | 2.23× | |
| 04 | Brandenburg | ~400K | 1.71× | |
| 05 | Sachsen | ~600K | 1.53× | |
| 06 | Saarland | ~60K | 0.69× | |
| 07 | Rheinland-Pfalz | ~200K | 0.59× | |
| 08 | Nordrhein-Westfalen | ~900K | 0.57× | |
| 09 | Berlin | ~200K | 0.57× | |
| 10 | Niedersachsen | ~400K | 0.56× | |
| 11 | Schleswig-Holstein | ~100K | 0.53× | |
| 12 | Bremen | ~30K | 0.46× | |
| 13 | Bayern | ~500K | 0.44× | |
| 14 | Baden-Württemberg | ~400K | 0.42× | |
| 15 | Hessen | ~200K | 0.41× | |
| 16 | Hamburg | ~50K | 0.32× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the QVC audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kochblume | Home & Garden | 19.70× | ||
| 02 | Kilian Kerner | Fashion & Accessoires | 19.14× | ||
| 03 | Claudia Obert | Movies & TV | 12.81× | ||
| 04 | Judith Williams | Movies & TV | 12.79× | ||
| 05 | Shopping channel | Movies & TV | 12.74× | ||
| 06 | Harald Glööckler | Fashion & Accessoires | 10.91× | ||
| 07 | HSE24 | Movies & TV | 10.62× | ||
| 08 | M. Asam | Beauty & Wellness | 10.05× | ||
| 09 | Ulla Popken | Fashion & Accessoires | 5.50× | ||
| 10 | Dehner | Home & Garden | 5.34× | ||
| 11 | Storm of Love | Movies & TV | 4.40× | ||
| 12 | Ernsting's family | Shopping | 4.30× | ||
| 13 | In aller Freundschaft | Movies & TV | 4.04× | ||
| 14 | Roland Kaiser | Music & Radio | 3.91× | ||
| 15 | Wetter.de | Home & Garden | 3.68× | ||
| 16 | Bonprix | Shopping | 3.66× | ||
| 17 | Tchibo | Shopping | 3.44× | ||
| 18 | Deichmann | Shopping | 2.64× | ||
| 19 | Bauhaus | Shopping | 2.36× | ||
| 20 | Germany | Travel & Leisure | 1.70× |
Personality of the QVC audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.40× | |
| DIY Mentality | THRILL | 1.35× | |
| Creativity | OPEN | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.37× | |
| Career Orientation | POWER | 0.42× | |
| Patriotism | CONSERVATISM | 0.49× |
Frequently asked questions
How many fans does QVC have in Germany?
QVC has an estimated audience of 7,593,935 people in Germany, concentrated in Nordrhein-Westfalen and Sachsen.
What is the gender split and age of QVC fans?
85.1% of QVC fans are female, 14.9% are male, with an average age of 45.9 years.
Which brands do QVC fans like most?
QVC fans show strongest brand affinity for Claudia Obert (12.81×), Harald Glööckler (10.91×), and Judith Williams (12.79×) over the country average.
Where do QVC fans live in Germany?
QVC fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~900K), Sachsen (reach ~600K), and Bayern (reach ~500K). These three regions account for the largest share of the active audience.
What other brands do QVC fans also like?
Beyond QVC itself, the audience over-indexes on Harald Glööckler (10.91×), Judith Williams (12.79×), M. Asam (10.05×), and Shopping channel (12.74×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Home shopping audiences in Germany
- HSE24 (1,023,660)
- Channel 21 (Germany) (566,414)
- QVC Deutschland (39,259)
See QVC audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for QVC. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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