QVC Audience in Germany
QVC has an estimated audience of 7,551,797 people in Germany. 85.1% are female, 14.9% are male, average age 45.9. Top regions: Nordrhein-Westfalen, Sachsen, Bayern. Top brand affinities: Claudia Obert, Judith Williams, M. Asam, Gala, Shopping channel.
The average QVC fan in Germany is 45.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Sachsen, Bayern. Top brand affinities include Claudia Obert, Judith Williams, M. Asam, with strongest over-indexing on Claudia Obert (12.81× the country average). Demographically, the QVC audience skews more female with an average age of 45.9, and over-indexes on personality traits such as Convenience Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: TV Channel · Subtype: Home shopping
Demographics of QVC fans
| Metric | Value |
|---|---|
| Female | 85.1% |
| Male | 14.9% |
| Average age | 45.9 |
| Estimated audience size | 7,551,797 |
Audience persona
The typical QVC fan in Germany is more female, around 45.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Claudia Obert.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 984,160 | 0.6× |
| Sachsen | 568,062 | 1.53× |
| Bayern | 554,128 | 0.46× |
| Sachsen-Anhalt | 512,364 | 2.62× |
| Baden-Württemberg | 447,571 | 0.43× |
| Thüringen | 439,665 | 2.28× |
| Niedersachsen | 419,929 | 0.57× |
| Brandenburg | 402,272 | 1.72× |
| Mecklenburg-Vorpommern | 313,380 | 2.17× |
| Hessen | 243,345 | 0.42× |
| Rheinland-Pfalz | 228,209 | 0.6× |
| Berlin | 208,983 | 0.62× |
| Schleswig-Holstein | 146,756 | 0.54× |
| Saarland | 60,621 | 0.65× |
| Hamburg | 56,641 | 0.33× |
| Bremen | 28,509 | 0.44× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Claudia Obert | 12.81× | Movies & TV |
| Judith Williams | 12.79× | Movies & TV |
| M. Asam | 10.05× | Beauty & Wellness |
| Gala | 3.17× | News |
| Shopping channel | 12.74× | Movies & TV |
| Kochblume | 19.7× | Home & Garden |
| Ulla Popken | 5.5× | Fashion & Accessoires |
| Wetter.com | 2.87× | Home & Garden |
| Bonprix | 3.66× | Shopping |
| HSE24 | 10.62× | Movies & TV |
| Ernsting's family | 4.3× | Shopping |
| Roland Kaiser | 3.91× | Music & Radio |
| Storm of Love | 4.4× | Movies & TV |
| Wetter.de | 3.68× | Home & Garden |
| Tchibo | 3.44× | Shopping |
| Germany | 1.7× | Travel & Leisure |
| Deichmann | 2.64× | Shopping |
| Dehner | 5.34× | Home & Garden |
| Bauhaus | 2.36× | Shopping |
| Let's Dance (German TV series) | 3.19× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.55 |
| DIY Mentality | THRILL | 1.35 |
| Community Orientation | OPEN | 1.29 |
| Healthy Lifestyle | BALANCE | 1.27 |
| Tradition | CONSERVATISM | 1.19 |
| Creativity | OPEN | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 46.7% |
| Germany | 19.1% |
| Japan | 12.4% |
See QVC audiences in other countries
More Home shopping audiences in Germany
- HSE24 (1,038,827)
- Channel 21 (Germany) (542,605)
- QVC Deutschland (37,597)
Frequently asked questions
How many fans does QVC have in Germany?
QVC has an estimated audience of 7,551,797 people in Germany, concentrated in Nordrhein-Westfalen and Sachsen.
What is the gender split and age of QVC fans?
85.1% of QVC fans are female, 14.9% are male, with an average age of 45.9 years.
Which brands do QVC fans like most?
QVC fans show strongest brand affinity for Claudia Obert (12.81×), Judith Williams (12.79×), and M. Asam (10.05×) over the country average.
Where do QVC fans live in Germany?
QVC fans in Germany are most concentrated in Nordrhein-Westfalen (reach 984,160), Sachsen (reach 568,062), and Bayern (reach 554,128). These three regions account for the largest share of the active audience.
What other brands do QVC fans also like?
Beyond QVC itself, the audience over-indexes on Judith Williams (12.79×), M. Asam (10.05×), Gala (3.17×), and Shopping channel (12.74×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for QVC. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.