Channel 21 (Germany) Audience in Germany
Channel 21 (Germany) has an estimated audience of 542,604 people in Germany. 100.0% are female, 0.0% are male, average age 52.8. Top regions: Nordrhein-Westfalen, Bayern, Sachsen. Top brand affinities: Mothercare, Rossmann, Time (magazine), Artistic inspiration, VfL Wolfsburg.
The average Channel 21 (Germany) fan in Germany is 52.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Sachsen. Top brand affinities include Mothercare, Rossmann, Time (magazine), with strongest over-indexing on Mothercare (6.67× the country average). Demographically, the Channel 21 (Germany) audience skews more female with an average age of 52.8, and over-indexes on personality traits such as Travelling, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: TV Channel · Subtype: Home shopping
Demographics of Channel 21 (Germany) fans
| Metric | Value |
|---|---|
| Female | 100.0% |
| Male | 0.0% |
| Average age | 52.8 |
| Estimated audience size | 542,604 |
Audience persona
The typical Channel 21 (Germany) fan in Germany is more female, around 52.8 years old, with strong Travelling tendencies and a notable affinity for Mothercare.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 60,746 | 0.51× |
| Bayern | 50,967 | 0.58× |
| Sachsen | 45,773 | 1.72× |
| Baden-Württemberg | 40,774 | 0.55× |
| Sachsen-Anhalt | 33,458 | 2.38× |
| Niedersachsen | 31,153 | 0.59× |
| Brandenburg | 29,018 | 1.72× |
| Thüringen | 28,785 | 2.08× |
| Mecklenburg-Vorpommern | 22,077 | 2.13× |
| Hessen | 18,369 | 0.44× |
| Berlin | 16,397 | 0.68× |
| Rheinland-Pfalz | 15,331 | 0.56× |
| Schleswig-Holstein | 11,482 | 0.59× |
| Hamburg | 4,997 | 0.41× |
| Saarland | 3,500 | 0.53× |
| Bremen | 2,409 | 0.52× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mothercare | 6.67× | Kids & Family |
| Rossmann | 2.5× | Shopping |
| Time (magazine) | 5.91× | News |
| Artistic inspiration | 3.57× | Arts & Culture |
| VfL Wolfsburg | 4.35× | Sports |
| Home Office | 2.53× | Business & Career |
| Jack White | 3.51× | Movies & TV |
| Cocktail | 2.07× | Food & Beverages |
| Braun Büffel | 14.33× | Fashion & Accessoires |
| Zamalek SC | 7.55× | Sports |
| Brunello Cucinelli | 5.08× | Fashion & Accessoires |
| Collectable | 1.59× | Kids & Family |
| Peugeot 308 | 3.16× | Cars & Mobility |
| Socialist Federal Republic of Yugoslavia | 3.24× | Politics & Society |
| Sixx | 2.3× | Movies & TV |
| Go for It (film) | 6.58× | Movies & TV |
| Vijesti.ba | 3.04× | News |
| Schweinshaxe | 3.03× | Food & Beverages |
| Free University of Berlin | 2.19× | Business & Career |
| JDM Cars | 4.5× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 3.26 |
| Quality Awareness | PREMIUM | 3.25 |
| Convenience Orientation | PREMIUM | 2.59 |
| Family Orientation | CONSERVATISM | 2.51 |
| Community Orientation | OPEN | 2.3 |
| Tradition | CONSERVATISM | 2.08 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 70.3% |
| United States | 13.6% |
| United Kingdom | 6.0% |
See Channel 21 (Germany) audiences in other countries
More Home shopping audiences in Germany
- QVC (7,551,798)
- HSE24 (1,038,827)
- QVC Deutschland (37,597)
Frequently asked questions
How many fans does Channel 21 (Germany) have in Germany?
Channel 21 (Germany) has an estimated audience of 542,604 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Channel 21 (Germany) fans?
100.0% of Channel 21 (Germany) fans are female, 0.0% are male, with an average age of 52.8 years.
Which brands do Channel 21 (Germany) fans like most?
Channel 21 (Germany) fans show strongest brand affinity for Mothercare (6.67×), Rossmann (2.5×), and Time (magazine) (5.91×) over the country average.
Where do Channel 21 (Germany) fans live in Germany?
Channel 21 (Germany) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 60,746), Bayern (reach 50,967), and Sachsen (reach 45,773). These three regions account for the largest share of the active audience.
What other brands do Channel 21 (Germany) fans also like?
Beyond Channel 21 (Germany) itself, the audience over-indexes on Rossmann (2.5×), Time (magazine) (5.91×), Artistic inspiration (3.57×), and VfL Wolfsburg (4.35×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Channel 21 (Germany). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.