Rascasse Audience Intelligence

Channel 21 (Germany) Audience in Germany

A data profile of the people who buy, follow and care about Channel 21 (Germany) in Germany — modelled from more than twelve digital signal sources. Channel 21 (Germany) has an estimated audience of 566,414 people in Germany.

#3among Home shopping in Germany
#89among TV Channel in Germany#1585in Movies & TV

The average Channel 21 (Germany) fan in Germany is 52.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Sachsen.

Top brand affinities include QVC, Andy Borg, Garden furniture, with strongest over-indexing on QVC (8.68× the country average).

Demographically, the Channel 21 (Germany) audience skews more female with an average age of 52.8, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Channel 21 (Germany) fan in Germany is more female, around 52.8 years old, with strong Quality Awareness tendencies and a notable affinity for QVC.

Category: Movies & TV · Type: TV Channel · Subtype: Home shopping

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Channel 21 (Germany) profile in Germany.

Audience size
566K
in Germany
Gender
100.0%♀
0.0% male
Age
52.8
average years
Country rank
#10604
TV Channel in Germany
Fig. 01

Search interest · 12-month trend

+14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Channel 21 (Germany)

100.0% are female, 0.0% are male, average age 52.8.

Fig. 02

Gender split

100.0%
Female
0.0%
Male
Demographic split for Channel 21 (Germany) audience in Germany
MetricValue
Female100.0%
Male0.0%
Average age52.8
Estimated audience size566,414
Fig. 03

Age distribution

Ø 52.8
average years
Age distribution of the Channel 21 (Germany) audience in Germany
Age bracketShare%
16-190%
20-292%
30-3911%
40-4935%
50+52%
Fig. 04

Worldwide distribution

71.2%

of the worldwide Channel 21 (Germany) audience comes from Germany.

Worldwide audience distribution share by country for Channel 21 (Germany)
CountryShare
Germany71.2%
United States13.2%
United Kingdom5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Channel 21 (Germany) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Channel 21 (Germany) fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~30K2.38×
02Mecklenburg-Vorpommern~20K2.15×
03Thüringen~30K2.10×
04Brandenburg~30K1.68×
05Sachsen~40K1.67×
06Berlin~20K0.65×
07Niedersachsen~30K0.62×
08Schleswig-Holstein~10K0.60×
09Bayern~50K0.58×
10Rheinland-Pfalz~20K0.58×
11Saarland~4K0.57×
12Baden-Württemberg~40K0.55×
13Bremen~2K0.53×
14Nordrhein-Westfalen~60K0.52×
15Hessen~20K0.45×
16Hamburg~5K0.42×
Fig. 06

Affinity by region

Affinity by region — Channel 21 (Germany), Germany
0.42×1.00×2.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Channel 21 (Germany) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Channel 21 (Germany) audience
#·InterestCategoryAffinity×
01HisenseTechnology & Electronics12.58×
02Frozen foodFood & Beverages11.74×
03TefalHome & Garden11.44×
04Andy BorgMusic & Radio10.48×
05AlltoursTravel & Leisure10.05×
06Non-alcoholic beverageFood & Beverages9.03×
07QVCMovies & TV8.68×
08Mineral waterFood & Beverages7.99×
09NordseeFood & Beverages7.21×
10Garden furnitureHome & Garden6.29×
11Ulla PopkenFashion & Accessoires6.17×
12ZDF-FernsehgartenMovies & TV5.59×
13Andrea BergMusic & Radio4.93×
14Peter MaffayMusic & Radio4.30×
15PostbankBusiness & Career3.88×
16Garden centreHome & Garden3.76×
17Florian SilbereisenMusic & Radio3.49×
18Aral AGCars & Mobility3.08×
19TchiboShopping3.05×
20TK MaxxShopping2.46×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Channel 21 (Germany) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Channel 21 (Germany) audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.80×
Convenience OrientationPREMIUM2.60×
TravellingTHRILL2.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Channel 21 (Germany) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.31×
ExtroversionTHRILL0.37×
PatriotismCONSERVATISM0.48×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Channel 21 (Germany) have in Germany?

Channel 21 (Germany) has an estimated audience of 566,414 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Channel 21 (Germany) fans?

100.0% of Channel 21 (Germany) fans are female, 0.0% are male, with an average age of 52.8 years.

03

Which brands do Channel 21 (Germany) fans like most?

Channel 21 (Germany) fans show strongest brand affinity for QVC (8.68×), Andy Borg (10.48×), and Garden furniture (6.29×) over the country average.

04

Where do Channel 21 (Germany) fans live in Germany?

Channel 21 (Germany) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~50K), and Sachsen (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Channel 21 (Germany) fans also like?

Beyond Channel 21 (Germany) itself, the audience over-indexes on Andy Borg (10.48×), Garden furniture (6.29×), Non-alcoholic beverage (9.03×), and Ulla Popken (6.17×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home shopping audiences in Germany

See Channel 21 (Germany) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Channel 21 (Germany). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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