Rascasse Audience Intelligence

Alltours Audience in Germany

A data profile of the people who buy, follow and care about Alltours in Germany — modelled from more than twelve digital signal sources. Alltours has an estimated audience of 1,400,582 people in Germany.

#11among Travel website in Germany#159among Website / Newspaper / Magazine in Germany#380in Travel & Leisure

The average Alltours fan in Germany is 41.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen.

Top brand affinities include Lidl Reisen, Sonnenklar.TV, TUI, with strongest over-indexing on Lidl Reisen (435.48× the country average).

Demographically, the Alltours audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Travelling, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Alltours fan in Germany is more female, around 41.1 years old, with strong Travelling tendencies and a notable affinity for Lidl Reisen.

Category: Travel & Leisure · Type: Website / Newspaper / Magazine · Subtype: Travel website

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Alltours profile in Germany.

Audience size
1.4M
in Germany
Gender
75.1%♀
24.9% male
Age
41.1
average years
Country rank
#4751
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Alltours

75.1% are female, 24.9% are male, average age 41.1.

Fig. 02

Gender split

75.1%
Female
24.9%
Male
Demographic split for Alltours audience in Germany
MetricValue
Female75.1%
Male24.9%
Average age41.1
Estimated audience size1,400,582
Fig. 03

Age distribution

Ø 41.1
average years
Age distribution of the Alltours audience in Germany
Age bracketShare%
16-1910%
20-2919%
30-3927%
40-4929%
50+15%
Fig. 04

Worldwide distribution

68.7%

of the worldwide Alltours audience comes from Germany.

Worldwide audience distribution share by country for Alltours
CountryShare
Germany68.7%
Italy17.3%
Netherlands4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Alltours audience in Germany is strongest.

Fig. 05

Top regions by affinity

Alltours fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~50K1.42×
02Sachsen-Anhalt~50K1.40×
03Nordrhein-Westfalen~400K1.34×
04Sachsen~90K1.29×
05Schleswig-Holstein~60K1.17×
06Niedersachsen~200K1.13×
07Rheinland-Pfalz~80K1.06×
08Brandenburg~40K1.01×
09Mecklenburg-Vorpommern~30K0.93×
10Saarland~20K0.93×
11Bremen~10K0.85×
12Baden-Württemberg~100K0.77×
13Hessen~80K0.76×
14Hamburg~20K0.71×
15Bayern~200K0.70×
16Berlin~40K0.55×
Fig. 06

Affinity by region

Affinity by region — Alltours, Germany
0.55×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Alltours audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Alltours audience
#·InterestCategoryAffinity×
01Lidl ReisenTravel & Leisure435.48×
02Sonnenklar.TVTravel & Leisure18.52×
03FutonHome & Garden15.74×
04TUITravel & Leisure9.79×
05Spar (retailer)Shopping9.77×
06HolidayCheckTravel & Leisure8.88×
07Street OneFashion & Accessoires7.98×
08SunExpressTravel & Leisure7.57×
09OpodoTravel & Leisure7.31×
10CHECK24Business & Career7.15×
11NordseeFood & Beverages6.88×
12Garden furnitureHome & Garden6.37×
13Holiday cottageTravel & Leisure6.27×
14TrivagoTravel & Leisure5.88×
15Center ParcsTravel & Leisure5.80×
16TargobankBusiness & Career5.44×
17RefrigeratorHome & Garden5.12×
18QVCMovies & TV4.58×
19Ernsting's familyShopping4.55×
20EurowingsTravel & Leisure3.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Alltours audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Alltours audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.43×
Convenience OrientationPREMIUM2.26×
Risk AppetiteTHRILL2.08×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Alltours audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.51×
Social Media UsageJOY0.81×
ExtroversionTHRILL0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Alltours have in Germany?

Alltours has an estimated audience of 1,400,582 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Alltours fans?

75.1% of Alltours fans are female, 24.9% are male, with an average age of 41.1 years.

03

Which brands do Alltours fans like most?

Alltours fans show strongest brand affinity for Lidl Reisen (435.48×), Sonnenklar.TV (18.52×), and TUI (9.79×) over the country average.

04

Where do Alltours fans live in Germany?

Alltours fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~200K), and Niedersachsen (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Alltours fans also like?

Beyond Alltours itself, the audience over-indexes on Sonnenklar.TV (18.52×), TUI (9.79×), CHECK24 (7.15×), and HolidayCheck (8.88×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel website audiences in Germany

See Alltours audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Alltours. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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