Alltours Audience in Germany
Alltours has an estimated audience of 1,422,909 people in Germany. 75.1% are female, 24.9% are male, average age 41.1. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: HolidayCheck, Trivago, Obi (store), Garden furniture, QVC.
The average Alltours fan in Germany is 41.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include HolidayCheck, Trivago, Obi (store), with strongest over-indexing on HolidayCheck (6.85× the country average). Demographically, the Alltours audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Travelling, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Website / Newspaper / Magazine · Subtype: Travel website
Demographics of Alltours fans
| Metric | Value |
|---|---|
| Female | 75.1% |
| Male | 24.9% |
| Average age | 41.1 |
| Estimated audience size | 1,422,909 |
Audience persona
The typical Alltours fan in Germany is more female, around 41.1 years old, with strong Travelling tendencies and a notable affinity for HolidayCheck.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 440,277 | 1.41× |
| Bayern | 166,030 | 0.73× |
| Niedersachsen | 158,497 | 1.15× |
| Baden-Württemberg | 153,985 | 0.79× |
| Sachsen | 88,369 | 1.27× |
| Hessen | 84,379 | 0.78× |
| Rheinland-Pfalz | 74,338 | 1.04× |
| Schleswig-Holstein | 58,764 | 1.15× |
| Sachsen-Anhalt | 51,997 | 1.41× |
| Thüringen | 51,821 | 1.43× |
| Brandenburg | 44,101 | 1× |
| Berlin | 36,769 | 0.58× |
| Mecklenburg-Vorpommern | 24,505 | 0.9× |
| Hamburg | 23,381 | 0.73× |
| Saarland | 14,239 | 0.81× |
| Bremen | 10,000 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| HolidayCheck | 6.85× | Travel & Leisure |
| Trivago | 4.78× | Travel & Leisure |
| Obi (store) | 2.36× | Shopping |
| Garden furniture | 4.29× | Home & Garden |
| QVC | 3.43× | Movies & TV |
| Postbank | 2.77× | Business & Career |
| Tchibo | 3.09× | Shopping |
| Nordsee | 5.07× | Food & Beverages |
| Aral AG | 2.4× | Cars & Mobility |
| Ernsting's family | 3.66× | Shopping |
| Eurowings | 2.85× | Travel & Leisure |
| Deichmann | 2.47× | Shopping |
| Andreas Bourani | 13.42× | Music & Radio |
| Let's Dance (German TV series) | 2.95× | Movies & TV |
| Gute Zeiten, schlechte Zeiten | 2.79× | Movies & TV |
| Momondo | 7.43× | Travel & Leisure |
| Helene Fischer | 2.38× | Music & Radio |
| Lidl | 1.77× | Shopping |
| Schlager music | 2.51× | Music & Radio |
| Rossmann | 2.02× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 2.38 |
| Family Orientation | CONSERVATISM | 1.84 |
| Convenience Orientation | PREMIUM | 1.69 |
| Quality Awareness | PREMIUM | 1.52 |
| Indulgence | JOY | 1.41 |
| DIY Mentality | THRILL | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 69.4% |
| Italy | 16.8% |
| Netherlands | 4.3% |
See Alltours audiences in other countries
More Travel website audiences in Germany
- Airbnb (15,006,516)
- Booking.com (8,178,794)
- TUI (7,505,211)
- HolidayCheck (5,793,485)
- Trivago (5,433,685)
Frequently asked questions
How many fans does Alltours have in Germany?
Alltours has an estimated audience of 1,422,909 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Alltours fans?
75.1% of Alltours fans are female, 24.9% are male, with an average age of 41.1 years.
Which brands do Alltours fans like most?
Alltours fans show strongest brand affinity for HolidayCheck (6.85×), Trivago (4.78×), and Obi (store) (2.36×) over the country average.
Where do Alltours fans live in Germany?
Alltours fans in Germany are most concentrated in Nordrhein-Westfalen (reach 440,277), Bayern (reach 166,030), and Niedersachsen (reach 158,497). These three regions account for the largest share of the active audience.
What other brands do Alltours fans also like?
Beyond Alltours itself, the audience over-indexes on Trivago (4.78×), Obi (store) (2.36×), Garden furniture (4.29×), and QVC (3.43×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Alltours. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.