Rascasse Audience Intelligence

Sonnenklar.TV Target Market in Germany

A data profile of the people who buy, follow and care about Sonnenklar.TV in Germany — modelled from more than twelve digital signal sources. Sonnenklar.TV has an estimated audience of 3,208,400 people in Germany.

#236among Brand in Germany#158in Travel & Leisure

The average Sonnenklar.TV fan in Germany is 42.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include TUI, B&B Hotels, HolidayCheck, with strongest over-indexing on TUI (8.65× the country average).

Demographically, the Sonnenklar.TV audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Travelling, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Sonnenklar.TV fan in Germany is more female, around 42.9 years old, with strong Travelling tendencies and a notable affinity for TUI.

Category: Travel & Leisure · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sonnenklar.TV profile in Germany.

Audience size
3.2M
in Germany
Gender
68.1%♀
31.9% male
Age
42.9
average years
Country rank
#1945
Brand in Germany
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Sonnenklar.TV

68.1% are female, 31.9% are male, average age 42.9.

Fig. 02

Gender split

68.1%
Female
31.9%
Male
Demographic split for Sonnenklar.TV audience in Germany
MetricValue
Female68.1%
Male31.9%
Average age42.9
Estimated audience size3,208,400
Fig. 03

Age distribution

Ø 42.9
average years
Age distribution of the Sonnenklar.TV audience in Germany
Age bracketShare%
16-1912%
20-2915%
30-3920%
40-4929%
50+24%
Fig. 04

Worldwide distribution

92.6%

of the worldwide Sonnenklar.TV audience comes from Germany.

Worldwide audience distribution share by country for Sonnenklar.TV
CountryShare
Germany92.6%
Austria3.6%
Switzerland0.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sonnenklar.TV audience in Germany is strongest.

Fig. 05

Top regions by affinity

Sonnenklar.TV customers by region in Germany
#RegionReachAffinity×
01Thüringen~200K2.40×
02Sachsen-Anhalt~200K2.22×
03Sachsen~300K1.69×
04Mecklenburg-Vorpommern~90K1.45×
05Brandenburg~100K1.31×
06Bayern~500K0.92×
07Baden-Württemberg~300K0.76×
08Rheinland-Pfalz~100K0.76×
09Saarland~30K0.75×
10Nordrhein-Westfalen~500K0.70×
11Schleswig-Holstein~70K0.63×
12Niedersachsen~200K0.62×
13Hessen~100K0.59×
14Berlin~70K0.49×
15Bremen~10K0.42×
16Hamburg~20K0.33×
Fig. 06

Affinity by region

Affinity by region — Sonnenklar.TV, Germany
0.33×1.00×2.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sonnenklar.TV audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sonnenklar.TV audience
#·InterestCategoryAffinity×
01B&B HotelsTravel & Leisure19.42×
02TUITravel & Leisure8.65×
03HurghadaTravel & Leisure8.55×
04HolidayCheckTravel & Leisure8.21×
05FuerteventuraTravel & Leisure7.69×
06Kurzurlaub.deTravel & Leisure6.86×
07Gran CanariaTravel & Leisure6.76×
08CreteTravel & Leisure6.44×
09AlanyaTravel & Leisure6.30×
10TUI CruisesTravel & Leisure5.15×
11SunExpressTravel & Leisure5.12×
12Travel agencyTravel & Leisure4.86×
13MajorcaTravel & Leisure4.77×
14Booking.comTravel & Leisure2.78×
15CHECK24Business & Career2.57×
16AirbnbTravel & Leisure2.53×
17RossmannShopping2.33×
18RyanairTravel & Leisure2.10×
19DeichmannShopping2.02×
20REWEShopping1.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sonnenklar.TV audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sonnenklar.TV audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.11×
Quality AwarenessPREMIUM1.36×
Design AffinityPREMIUM1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sonnenklar.TV audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.69×
Early Adopter MentalityPOWER0.79×
Urban LifestyleOPEN0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Sonnenklar.TV's target market in Germany?

Sonnenklar.TV's target market in Germany covers an estimated 3,208,400 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Sonnenklar.TV customers?

68.1% of the Sonnenklar.TV audience are female, 31.9% are male, with an average age of 42.9 years.

03

Which brands do Sonnenklar.TV fans like most?

Sonnenklar.TV fans show strongest brand affinity for TUI (8.65×), B&B Hotels (19.42×), and HolidayCheck (8.21×) over the country average.

04

Where do Sonnenklar.TV fans live in Germany?

Sonnenklar.TV fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~500K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Sonnenklar.TV fans also like?

Beyond Sonnenklar.TV itself, the audience over-indexes on B&B Hotels (19.42×), HolidayCheck (8.21×), SunExpress (5.12×), and Airbnb (2.53×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in Germany

See Sonnenklar.TV audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Sonnenklar.TV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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