Sonnenklar.TV Audience in Germany
Sonnenklar.TV has an estimated audience of 3,313,247 people in Germany. 68.1% are female, 31.9% are male, average age 42.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Durban University of Technology, Rossmann, Goes, Home Office, Emil Nolde.
The average Sonnenklar.TV fan in Germany is 42.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Durban University of Technology, Rossmann, Goes, with strongest over-indexing on Durban University of Technology (30.56× the country average). Demographically, the Sonnenklar.TV audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Indulgence, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Brand
Demographics of Sonnenklar.TV fans
| Metric | Value |
|---|---|
| Female | 68.1% |
| Male | 31.9% |
| Average age | 42.9 |
| Estimated audience size | 3,313,247 |
Audience persona
The typical Sonnenklar.TV fan in Germany is more female, around 42.9 years old, with strong Indulgence tendencies and a notable affinity for Durban University of Technology.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 532,728 | 0.73× |
| Bayern | 508,917 | 0.96× |
| Baden-Württemberg | 353,279 | 0.78× |
| Sachsen | 270,852 | 1.67× |
| Niedersachsen | 206,340 | 0.64× |
| Thüringen | 199,296 | 2.36× |
| Sachsen-Anhalt | 182,483 | 2.13× |
| Hessen | 154,662 | 0.61× |
| Brandenburg | 134,825 | 1.31× |
| Rheinland-Pfalz | 127,027 | 0.77× |
| Mecklenburg-Vorpommern | 89,721 | 1.42× |
| Berlin | 78,010 | 0.53× |
| Schleswig-Holstein | 74,592 | 0.63× |
| Saarland | 28,718 | 0.71× |
| Hamburg | 25,879 | 0.35× |
| Bremen | 11,925 | 0.42× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Durban University of Technology | 30.56× | Business & Career |
| Rossmann | 2.41× | Shopping |
| Goes | 2.36× | Travel & Leisure |
| Home Office | 2.78× | Business & Career |
| Emil Nolde | 9.38× | Arts & Culture |
| Gil Ofarim | 2.18× | Music & Radio |
| South Asian cuisine | 11.7× | Food & Beverages |
| Canton of St. Gallen | 15.36× | Travel & Leisure |
| Jack White | 2.89× | Movies & TV |
| Time (magazine) | 2.92× | News |
| Rockland County, New York | 11.78× | Travel & Leisure |
| Stradivarius | 1.97× | Shopping |
| Orson Welles | 7.52× | Movies & TV |
| Werder (Havel) | 7.87× | Travel & Leisure |
| Saving | 1.51× | Business & Career |
| Kayseria | 11.35× | Shopping |
| VfL Wolfsburg | 1.6× | Sports |
| Mothercare | 1.67× | Kids & Family |
| The Name of the Rose | 6.12× | Literature |
| Vocal harmony | 5.92× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.53 |
| Price Sensitivity | PREMIUM | 1.5 |
| Family Orientation | CONSERVATISM | 1.43 |
| Travelling | THRILL | 1.39 |
| Community Orientation | OPEN | 1.33 |
| Luxury Orientation | PREMIUM | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 92.7% |
| Austria | 3.7% |
| Switzerland | 0.5% |
See Sonnenklar.TV audiences in other countries
More Travel & Leisure audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Sonnenklar.TV have in Germany?
Sonnenklar.TV has an estimated audience of 3,313,247 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sonnenklar.TV fans?
68.1% of Sonnenklar.TV fans are female, 31.9% are male, with an average age of 42.9 years.
Which brands do Sonnenklar.TV fans like most?
Sonnenklar.TV fans show strongest brand affinity for Durban University of Technology (30.56×), Rossmann (2.41×), and Goes (2.36×) over the country average.
Where do Sonnenklar.TV fans live in Germany?
Sonnenklar.TV fans in Germany are most concentrated in Nordrhein-Westfalen (reach 532,728), Bayern (reach 508,917), and Baden-Württemberg (reach 353,279). These three regions account for the largest share of the active audience.
What other brands do Sonnenklar.TV fans also like?
Beyond Sonnenklar.TV itself, the audience over-indexes on Rossmann (2.41×), Goes (2.36×), Home Office (2.78×), and Emil Nolde (9.38×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sonnenklar.TV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.