Majorca Audience in Germany
Majorca has an estimated audience of 2,974,818 people in Germany. 56.3% are female, 43.7% are male, average age 40.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Borussia Dortmund, FC Bayern Munich, Bundesliga, Schlager music, Bild.
The average Majorca fan in Germany is 40.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Borussia Dortmund, FC Bayern Munich, Bundesliga, with strongest over-indexing on Borussia Dortmund (1.63× the country average). Demographically, the Majorca audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Indulgence, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Island
Demographics of Majorca fans
| Metric | Value |
|---|---|
| Female | 56.3% |
| Male | 43.7% |
| Average age | 40.2 |
| Estimated audience size | 2,974,818 |
Audience persona
The typical Majorca fan in Germany is more female, around 40.2 years old, with strong Indulgence tendencies and a notable affinity for Borussia Dortmund.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 872,521 | 1.34× |
| Bayern | 482,417 | 1.01× |
| Baden-Württemberg | 429,686 | 1.06× |
| Niedersachsen | 325,020 | 1.13× |
| Hessen | 235,644 | 1.04× |
| Sachsen | 135,416 | 0.93× |
| Berlin | 122,313 | 0.92× |
| Schleswig-Holstein | 122,167 | 1.14× |
| Rheinland-Pfalz | 90,797 | 0.61× |
| Brandenburg | 82,691 | 0.9× |
| Hamburg | 81,216 | 1.21× |
| Thüringen | 60,226 | 0.79× |
| Sachsen-Anhalt | 59,925 | 0.78× |
| Mecklenburg-Vorpommern | 48,249 | 0.85× |
| Saarland | 44,914 | 1.23× |
| Bremen | 27,266 | 1.07× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Borussia Dortmund | 1.63× | Sports |
| FC Bayern Munich | 1.61× | Sports |
| Bundesliga | 1.56× | Sports |
| Schlager music | 2.45× | Music & Radio |
| Bild | 1.52× | News |
| Helene Fischer | 2.11× | Music & Radio |
| FC Schalke 04 | 2.51× | Sports |
| SV Werder Bremen | 1.75× | Sports |
| Sportschau | 1.88× | Sports |
| Mia Julia | 5.02× | Movies & TV |
| Wetter.com | 1.65× | Home & Garden |
| 2. Bundesliga | 1.73× | Sports |
| Gala | 1.57× | News |
| Transfermarkt | 1.83× | Sports |
| Sport Bild | 2.34× | Sports |
| Peter Maffay | 3.3× | Music & Radio |
| Eintracht Frankfurt | 1.64× | Sports |
| Bierkönig | 9.07× | Travel & Leisure |
| Gute Zeiten, schlechte Zeiten | 1.9× | Movies & TV |
| TUI | 1.97× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.31 |
| Travelling | THRILL | 1.23 |
| Design Affinity | PREMIUM | 1.21 |
| Sports Activity | POWER | 1.2 |
| Luxury Orientation | PREMIUM | 1.1 |
| Pet Ownership | JOY | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 23.0% |
| Spain | 17.4% |
| United Kingdom | 12.9% |
See Majorca audiences in other countries
More Island audiences in Germany
Frequently asked questions
How many fans does Majorca have in Germany?
Majorca has an estimated audience of 2,974,818 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Majorca fans?
56.3% of Majorca fans are female, 43.7% are male, with an average age of 40.2 years.
Which brands do Majorca fans like most?
Majorca fans show strongest brand affinity for Borussia Dortmund (1.63×), FC Bayern Munich (1.61×), and Bundesliga (1.56×) over the country average.
Where do Majorca fans live in Germany?
Majorca fans in Germany are most concentrated in Nordrhein-Westfalen (reach 872,521), Bayern (reach 482,417), and Baden-Württemberg (reach 429,686). These three regions account for the largest share of the active audience.
What other brands do Majorca fans also like?
Beyond Majorca itself, the audience over-indexes on FC Bayern Munich (1.61×), Bundesliga (1.56×), Schlager music (2.45×), and Bild (1.52×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Majorca. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.