Majorca Audience in Germany
A data profile of the people who buy, follow and care about Majorca in Germany — modelled from more than twelve digital signal sources. Majorca has an estimated audience of 2,974,818 people in Germany.
The average Majorca fan in Germany is 40.2 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include FC Bayern Munich, Borussia Dortmund, Bundesliga, with strongest over-indexing on FC Bayern Munich (1.61× the country average).
Demographically, the Majorca audience skews more female with an average age of 40.2, and over-indexes on personality traits such as DIY Mentality, Sports Activity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Majorca fan in Germany is more female, around 40.2 years old, with strong DIY Mentality tendencies and a notable affinity for FC Bayern Munich.
At a glance
The key figures that characterise the Majorca profile in Germany.
Search interest · 12-month trend
Demographics of Majorca fans
56.3% are female, 43.7% are male, average age 40.2.
Gender split
| Metric | Value |
|---|---|
| Female | 56.3% |
| Male | 43.7% |
| Average age | 40.2 |
| Estimated audience size | 2,974,818 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 25% | |
| 50+ | 20% |
Worldwide distribution
of the worldwide Majorca audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 22.9% |
| Spain | 17.3% |
| United Kingdom | 12.8% |
Geography
Where the Majorca audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nordrhein-Westfalen | ~900K | 1.31× | |
| 02 | Saarland | ~50K | 1.25× | |
| 03 | Hamburg | ~80K | 1.18× | |
| 04 | Schleswig-Holstein | ~100K | 1.14× | |
| 05 | Niedersachsen | ~300K | 1.12× | |
| 06 | Bremen | ~30K | 1.07× | |
| 07 | Baden-Württemberg | ~400K | 1.03× | |
| 08 | Hessen | ~200K | 1.01× | |
| 09 | Bayern | ~500K | 0.97× | |
| 10 | Sachsen | ~100K | 0.91× | |
| 11 | Brandenburg | ~80K | 0.89× | |
| 12 | Berlin | ~100K | 0.88× | |
| 13 | Rheinland-Pfalz | ~100K | 0.86× | |
| 14 | Mecklenburg-Vorpommern | ~50K | 0.86× | |
| 15 | Thüringen | ~60K | 0.82× | |
| 16 | Sachsen-Anhalt | ~60K | 0.79× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Majorca audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bierkönig | Travel & Leisure | 9.07× | ||
| 02 | Mia Julia | Movies & TV | 5.02× | ||
| 03 | Jürgen Drews | Music & Radio | 4.69× | ||
| 04 | Peter Maffay | Music & Radio | 3.30× | ||
| 05 | FC Schalke 04 | Sports | 2.51× | ||
| 06 | Schlager music | Music & Radio | 2.45× | ||
| 07 | Sport Bild | Sports | 2.34× | ||
| 08 | Helene Fischer | Music & Radio | 2.11× | ||
| 09 | Roland Kaiser | Music & Radio | 1.97× | ||
| 10 | Gute Zeiten, schlechte Zeiten | Movies & TV | 1.90× | ||
| 11 | Sportschau | Sports | 1.88× | ||
| 12 | Borussia Mönchengladbach | Sports | 1.87× | ||
| 13 | Transfermarkt | Sports | 1.83× | ||
| 14 | SV Werder Bremen | Sports | 1.75× | ||
| 15 | 2. Bundesliga | Sports | 1.73× | ||
| 16 | Eintracht Frankfurt | Sports | 1.64× | ||
| 17 | Borussia Dortmund | Sports | 1.63× | ||
| 18 | FC Bayern Munich | Sports | 1.61× | ||
| 19 | Bundesliga | Sports | 1.56× | ||
| 20 | Bild | News | 1.52× |
Personality of the Majorca audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.09× | |
| Sports Activity | POWER | 1.09× | |
| Travelling | THRILL | 1.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.71× | |
| Individualism | JOY | 0.78× | |
| Indulgence | JOY | 0.78× |
Frequently asked questions
How many fans does Majorca have in Germany?
Majorca has an estimated audience of 2,974,818 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Majorca fans?
56.3% of Majorca fans are female, 43.7% are male, with an average age of 40.2 years.
Which brands do Majorca fans like most?
Majorca fans show strongest brand affinity for FC Bayern Munich (1.61×), Borussia Dortmund (1.63×), and Bundesliga (1.56×) over the country average.
Where do Majorca fans live in Germany?
Majorca fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~900K), Bayern (reach ~500K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.
What other brands do Majorca fans also like?
Beyond Majorca itself, the audience over-indexes on Borussia Dortmund (1.63×), Bundesliga (1.56×), Schlager music (2.45×), and Bild (1.52×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Island audiences in Germany
See Majorca audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Majorca. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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