Mia Julia Audience in Germany
A data profile of the people who buy, follow and care about Mia Julia in Germany — modelled from more than twelve digital signal sources. Mia Julia has an estimated audience of 1,421,514 people in Germany.
The average Mia Julia fan in Germany is 34.6 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Ballermann 6, Adriana Lima, ZDF-Fernsehgarten, with strongest over-indexing on Ballermann 6 (29.86× the country average).
Demographically, the Mia Julia audience skews balanced with an average age of 34.6, and over-indexes on personality traits such as Convenience Orientation, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Mia Julia fan in Germany is balanced, around 34.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Ballermann 6.
At a glance
The key figures that characterise the Mia Julia profile in Germany.
Search interest · 12-month trend
Demographics of Mia Julia fans
54.6% are female, 45.4% are male, average age 34.6.
Gender split
| Metric | Value |
|---|---|
| Female | 54.6% |
| Male | 45.4% |
| Average age | 34.6 |
| Estimated audience size | 1,421,514 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 10% |
Worldwide distribution
of the worldwide Mia Julia audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 80.2% |
| Austria | 7.9% |
| Switzerland | 3.8% |
Geography
Where the Mia Julia audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sachsen-Anhalt | ~50K | 1.20× | |
| 02 | Niedersachsen | ~200K | 1.19× | |
| 03 | Saarland | ~20K | 1.14× | |
| 04 | Bayern | ~300K | 1.10× | |
| 05 | Sachsen | ~90K | 1.10× | |
| 06 | Thüringen | ~50K | 1.10× | |
| 07 | Nordrhein-Westfalen | ~400K | 1.07× | |
| 08 | Rheinland-Pfalz | ~90K | 1.07× | |
| 09 | Mecklenburg-Vorpommern | ~30K | 1.04× | |
| 10 | Schleswig-Holstein | ~60K | 1.02× | |
| 11 | Baden-Württemberg | ~200K | 0.99× | |
| 12 | Hessen | ~100K | 0.97× | |
| 13 | Brandenburg | ~50K | 0.89× | |
| 14 | Hamburg | ~30K | 0.88× | |
| 15 | Bremen | ~10K | 0.68× | |
| 16 | Berlin | ~50K | 0.61× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Mia Julia audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ballermann 6 | Movies & TV | 29.86× | ||
| 02 | Ballermann Radio | Music & Radio | 20.59× | ||
| 03 | Adriana Lima | Fashion & Accessoires | 10.68× | ||
| 04 | ZDF-Fernsehgarten | Movies & TV | 9.13× | ||
| 05 | Bernhard Brink | Music & Radio | 7.85× | ||
| 06 | Andy Borg | Music & Radio | 6.59× | ||
| 07 | Solar cell | Home & Garden | 6.49× | ||
| 08 | Michael Patrick Kelly | Music & Radio | 5.91× | ||
| 09 | Beatrice Egli | Music & Radio | 5.17× | ||
| 10 | Majorca | Travel & Leisure | 5.02× | ||
| 11 | Photovoltaic system | Home & Garden | 4.62× | ||
| 12 | Helene Fischer | Music & Radio | 3.40× | ||
| 13 | Transfermarkt | Sports | 3.23× | ||
| 14 | Florian Silbereisen | Music & Radio | 3.19× | ||
| 15 | Schlager music | Music & Radio | 2.96× | ||
| 16 | Dynamo Dresden | Sports | 2.71× | ||
| 17 | Sportschau | Sports | 2.34× | ||
| 18 | SV Werder Bremen | Sports | 2.22× | ||
| 19 | FC Bayern Munich | Sports | 1.76× | ||
| 20 | Borussia Dortmund | Sports | 1.72× |
Personality of the Mia Julia audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.32× | |
| Price Sensitivity | PREMIUM | 1.20× | |
| Patriotism | CONSERVATISM | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.64× | |
| Luxury Orientation | PREMIUM | 0.76× | |
| Creativity | OPEN | 0.77× |
Frequently asked questions
How many fans does Mia Julia have in Germany?
Mia Julia has an estimated audience of 1,421,514 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Mia Julia fans?
54.6% of Mia Julia fans are female, 45.4% are male, with an average age of 34.6 years.
Which brands do Mia Julia fans like most?
Mia Julia fans show strongest brand affinity for Ballermann 6 (29.86×), Adriana Lima (10.68×), and ZDF-Fernsehgarten (9.13×) over the country average.
Where do Mia Julia fans live in Germany?
Mia Julia fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.
What other brands do Mia Julia fans also like?
Beyond Mia Julia itself, the audience over-indexes on Adriana Lima (10.68×), ZDF-Fernsehgarten (9.13×), Andy Borg (6.59×), and Ballermann Radio (20.59×) compared to the Germany average.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Mia Julia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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