Rascasse Audience Intelligence

Ballermann Radio Audience in Germany

A data profile of the people who buy, follow and care about Ballermann Radio in Germany — modelled from more than twelve digital signal sources. Ballermann Radio has an estimated audience of 328,658 people in Germany.

#78among Radio Station in Germany#2034in Music & Radio

The average Ballermann Radio fan in Germany is 34.3 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Mia Julia, BALDUR-Garten, Lorenz Büffel, with strongest over-indexing on Mia Julia (20.59× the country average).

Demographically, the Ballermann Radio audience skews more male with an average age of 34.3, and over-indexes on personality traits such as Extroversion, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Ballermann Radio fan in Germany is more male, around 34.3 years old, with strong Extroversion tendencies and a notable affinity for Mia Julia.

Category: Music & Radio · Type: Radio Station

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ballermann Radio profile in Germany.

Audience size
329K
in Germany
Gender
38.7%♀
61.3% male
Age
34.3
average years
Country rank
#16243
Radio Station in Germany
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ballermann Radio fans

38.7% are female, 61.3% are male, average age 34.3.

Fig. 02

Gender split

38.7%
Female
61.3%
Male
Demographic split for Ballermann Radio audience in Germany
MetricValue
Female38.7%
Male61.3%
Average age34.3
Estimated audience size328,658
Fig. 03

Age distribution

Ø 34.3
average years
Age distribution of the Ballermann Radio audience in Germany
Age bracketShare%
16-1931%
20-2923%
30-3918%
40-4917%
50+11%
Fig. 04

Worldwide distribution

83.2%

of the worldwide Ballermann Radio audience comes from Germany.

Worldwide audience distribution share by country for Ballermann Radio
CountryShare
Germany83.2%
Austria4.3%
Switzerland3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ballermann Radio audience in Germany is strongest.

Fig. 05

Top regions by affinity

Ballermann Radio fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~30K2.11×
02Sachsen-Anhalt~10K1.59×
03Thüringen~10K1.57×
04Mecklenburg-Vorpommern~8K1.36×
05Bayern~70K1.33×
06Brandenburg~10K1.13×
07Schleswig-Holstein~10K1.12×
08Niedersachsen~30K0.98×
09Baden-Württemberg~40K0.96×
10Hamburg~5K0.69×
11Nordrhein-Westfalen~50K0.66×
12Hessen~20K0.64×
13Rheinland-Pfalz~9K0.57×
14Saarland~2K0.56×
15Bremen~1K0.54×
16Berlin~6K0.44×
Fig. 06

Affinity by region

Affinity by region — Ballermann Radio, Germany
0.44×1.00×2.11×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ballermann Radio audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ballermann Radio audience
#·InterestCategoryAffinity×
01Peter WackelMusic & Radio37.46×
02Lorenz BüffelMusic & Radio27.78×
03RumbombeMusic & Radio26.80×
04Julian SommerMusic & Radio26.31×
05MalleTravel & Leisure25.97×
06Ballermann 6Movies & TV22.10×
07Ikke HüftgoldMusic & Radio21.61×
08Mia JuliaMovies & TV20.59×
09Willi HerrenMusic & Radio20.52×
10BALDUR-GartenShopping18.36×
11Mickie KrauseMusic & Radio16.05×
12Maite KellyMusic & Radio7.42×
13FC Schalke 04Sports3.72×
14BauhausShopping2.33×
15Borussia DortmundSports2.32×
16Obi (store)Shopping2.12×
17MusicBusiness & Career1.71×
18EntertainmentMovies & TV1.68×
19Food and drinkFood & Beverages1.51×
20Business and industryBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ballermann Radio audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ballermann Radio audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL2.02×
TraditionCONSERVATISM1.75×
Family OrientationCONSERVATISM1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ballermann Radio audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.16×
IndividualismJOY1.19×
Social Media UsageJOY1.23×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ballermann Radio have in Germany?

Ballermann Radio has an estimated audience of 328,658 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Ballermann Radio fans?

38.7% of Ballermann Radio fans are female, 61.3% are male, with an average age of 34.3 years.

03

Which brands do Ballermann Radio fans like most?

Ballermann Radio fans show strongest brand affinity for Mia Julia (20.59×), BALDUR-Garten (18.36×), and Lorenz Büffel (27.78×) over the country average.

04

Where do Ballermann Radio fans live in Germany?

Ballermann Radio fans in Germany are most concentrated in Bayern (reach ~70K), Nordrhein-Westfalen (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Ballermann Radio fans also like?

Beyond Ballermann Radio itself, the audience over-indexes on BALDUR-Garten (18.36×), Lorenz Büffel (27.78×), Ikke Hüftgold (21.61×), and Julian Sommer (26.31×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in Germany

See Ballermann Radio audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Ballermann Radio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →