Ballermann Radio Audience in Germany
Ballermann Radio has an estimated audience of 318,951 people in Germany. 38.7% are female, 61.3% are male, average age 34.3. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Mia Julia, BALDUR-Garten, Julian Sommer, Borussia Dortmund, Ikke Hüftgold.
The average Ballermann Radio fan in Germany is 34.3 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Mia Julia, BALDUR-Garten, Julian Sommer, with strongest over-indexing on Mia Julia (20.59× the country average). Demographically, the Ballermann Radio audience skews more male with an average age of 34.3, and over-indexes on personality traits such as Quality Awareness, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Radio Station
Demographics of Ballermann Radio fans
| Metric | Value |
|---|---|
| Female | 38.7% |
| Male | 61.3% |
| Average age | 34.3 |
| Estimated audience size | 318,951 |
Audience persona
The typical Ballermann Radio fan in Germany is more male, around 34.3 years old, with strong Quality Awareness tendencies and a notable affinity for Mia Julia.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 69,613 | 1.36× |
| Nordrhein-Westfalen | 50,589 | 0.72× |
| Baden-Württemberg | 43,241 | 0.99× |
| Sachsen | 33,111 | 2.12× |
| Niedersachsen | 32,160 | 1.04× |
| Hessen | 16,364 | 0.67× |
| Thüringen | 13,068 | 1.61× |
| Schleswig-Holstein | 12,574 | 1.1× |
| Sachsen-Anhalt | 11,886 | 1.44× |
| Brandenburg | 10,325 | 1.04× |
| Rheinland-Pfalz | 9,816 | 0.61× |
| Mecklenburg-Vorpommern | 7,221 | 1.19× |
| Berlin | 6,482 | 0.45× |
| Hamburg | 5,323 | 0.74× |
| Saarland | 1,865 | 0.48× |
| Bremen | 1,196 | 0.44× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mia Julia | 20.59× | Movies & TV |
| BALDUR-Garten | 18.36× | Shopping |
| Julian Sommer | 26.31× | Music & Radio |
| Borussia Dortmund | 2.32× | Sports |
| Ikke Hüftgold | 21.61× | Music & Radio |
| Mickie Krause | 16.05× | Music & Radio |
| Peter Wackel | 37.46× | Music & Radio |
| Willi Herren | 20.52× | Music & Radio |
| Rumbombe | 26.8× | Music & Radio |
| Ballermann 6 | 22.1× | Movies & TV |
| Maite Kelly | 7.42× | Music & Radio |
| Entertainment | 1.68× | Movies & TV |
| Music | 1.71× | Business & Career |
| FC Schalke 04 | 3.72× | Sports |
| Malle | 25.97× | Travel & Leisure |
| Wetter.com | 2.53× | Home & Garden |
| Food and drink | 1.51× | Food & Beverages |
| Bauhaus | 2.33× | Shopping |
| Business and industry | 1.51× | Business & Career |
| Aldi | 2.2× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.25 |
| Sustainability | BALANCE | 1.49 |
| Price Sensitivity | PREMIUM | 1.3 |
| Convenience Orientation | PREMIUM | 1.22 |
| Sports Activity | POWER | 1.14 |
| DIY Mentality | THRILL | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 82.9% |
| Austria | 4.4% |
| Switzerland | 3.6% |
See Ballermann Radio audiences in other countries
More Music & Radio audiences in Germany
- WWWQ (8,269,951)
- WDR 4 (3,017,998)
- Radio Bollerwagen (2,683,136)
- Radio Bob (2,417,155)
- NDR 2 (2,261,911)
Frequently asked questions
How many fans does Ballermann Radio have in Germany?
Ballermann Radio has an estimated audience of 318,951 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Ballermann Radio fans?
38.7% of Ballermann Radio fans are female, 61.3% are male, with an average age of 34.3 years.
Which brands do Ballermann Radio fans like most?
Ballermann Radio fans show strongest brand affinity for Mia Julia (20.59×), BALDUR-Garten (18.36×), and Julian Sommer (26.31×) over the country average.
Where do Ballermann Radio fans live in Germany?
Ballermann Radio fans in Germany are most concentrated in Bayern (reach 69,613), Nordrhein-Westfalen (reach 50,589), and Baden-Württemberg (reach 43,241). These three regions account for the largest share of the active audience.
What other brands do Ballermann Radio fans also like?
Beyond Ballermann Radio itself, the audience over-indexes on BALDUR-Garten (18.36×), Julian Sommer (26.31×), Borussia Dortmund (2.32×), and Ikke Hüftgold (21.61×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ballermann Radio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.