Julian Sommer Audience in Germany

Julian Sommer logo

Julian Sommer has an estimated audience of 336,757 people in Germany. 47.8% are female, 52.2% are male, average age 36.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Home Office, Progressive rock, Home construction, Time (magazine), Islamism.

The average Julian Sommer fan in Germany is 36.1 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Home Office, Progressive rock, Home construction, with strongest over-indexing on Home Office (2.64× the country average). Demographically, the Julian Sommer audience skews balanced with an average age of 36.1, and over-indexes on personality traits such as Price Sensitivity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Schlager

Demographics of Julian Sommer fans

Demographic split for Julian Sommer audience in Germany
MetricValue
Female47.8%
Male52.2%
Average age36.1
Estimated audience size336,757

Audience persona

The typical Julian Sommer fan in Germany is balanced, around 36.1 years old, with strong Price Sensitivity tendencies and a notable affinity for Home Office.

Top regions in Germany

Top regions ranked by reach for Julian Sommer in Germany
RegionReachAffinity
Nordrhein-Westfalen115,3751.57×
Bayern64,2081.19×
Baden-Württemberg47,1561.03×
Niedersachsen41,0111.25×
Rheinland-Pfalz32,7301.94×
Hessen30,2801.18×
Sachsen12,8140.78×
Schleswig-Holstein11,3570.94×
Berlin8,2450.55×
Hamburg7,1680.94×
Sachsen-Anhalt6,6280.76×
Brandenburg6,0590.58×
Thüringen5,8820.69×
Mecklenburg-Vorpommern4,4870.7×
Saarland3,9760.96×
Bremen2,3730.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Julian Sommer audience
BrandAffinityCategory
Home Office2.64×Business & Career
Progressive rock3.35×Music & Radio
Home construction1.93×Home & Garden
Time (magazine)4.06×News
Islamism10.4×Politics & Society
Litter box1.62×Pets & Animals
Artistic inspiration1.6×Arts & Culture
Matala, Crete12.32×Travel & Leisure
Snow White (Fables)2.82×Literature
VfL Wolfsburg1.86×Sports
Saving1.58×Business & Career
Urban Outfitters1.65×Shopping
Buddy – The Buddy Holly Story4.28×Music & Radio
Alaska2.99×Travel & Leisure
Loincloth2.36×Fashion & Accessoires
Google Analytics2.06×Internet & Social Media
Klis20×Travel & Leisure
Graham Greene3.52×Literature
Golden Gate4.01×Games
Gloria3.38×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Julian Sommer audience
TraitClusterScore
Price SensitivityPREMIUM1.24
SustainabilityBALANCE1.13
DIY MentalityTHRILL1.11
Quality AwarenessPREMIUM1.1
Sports ActivityPOWER1.08
Convenience OrientationPREMIUM1.06

Worldwide distribution

Worldwide audience distribution share by country for Julian Sommer
CountryShare
Germany89.6%
Austria3.7%
Switzerland2.2%

See Julian Sommer audiences in other countries

More Schlager audiences in Germany

Frequently asked questions

How many fans does Julian Sommer have in Germany?

Julian Sommer has an estimated audience of 336,757 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Julian Sommer fans?

47.8% of Julian Sommer fans are female, 52.2% are male, with an average age of 36.1 years.

Which brands do Julian Sommer fans like most?

Julian Sommer fans show strongest brand affinity for Home Office (2.64×), Progressive rock (3.35×), and Home construction (1.93×) over the country average.

Where do Julian Sommer fans live in Germany?

Julian Sommer fans in Germany are most concentrated in Nordrhein-Westfalen (reach 115,375), Bayern (reach 64,208), and Baden-Württemberg (reach 47,156). These three regions account for the largest share of the active audience.

What other brands do Julian Sommer fans also like?

Beyond Julian Sommer itself, the audience over-indexes on Progressive rock (3.35×), Home construction (1.93×), Time (magazine) (4.06×), and Islamism (10.4×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Julian Sommer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.