Rascasse Audience Intelligence

Frauen-Bundesliga Audience in Germany

A data profile of the people who buy, follow and care about Frauen-Bundesliga in Germany — modelled from more than twelve digital signal sources. Frauen-Bundesliga has an estimated audience of 3,151,949 people in Germany.

#64among Soccer in Germany#29among Event in Germany#161in Sports

The average Frauen-Bundesliga fan in Germany is 33.0 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen.

Top brand affinities include Transfermarkt, Arminia Bielefeld, Women's soccer, with strongest over-indexing on Transfermarkt (19.13× the country average).

Demographically, the Frauen-Bundesliga audience skews balanced with an average age of 33.0, and over-indexes on personality traits such as Risk Appetite, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Frauen-Bundesliga fan in Germany is balanced, around 33.0 years old, with strong Risk Appetite tendencies and a notable affinity for Transfermarkt.

Category: Sports · Type: Event · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Frauen-Bundesliga profile in Germany.

Audience size
3.2M
in Germany
Gender
45.5%♀
54.5% male
Age
33.0
average years
Country rank
#1984
Event in Germany
Fig. 01

Search interest · 12-month trend

+65%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Frauen-Bundesliga fans

45.5% are female, 54.5% are male, average age 33.0.

Fig. 02

Gender split

45.5%
Female
54.5%
Male
Demographic split for Frauen-Bundesliga audience in Germany
MetricValue
Female45.5%
Male54.5%
Average age33.0
Estimated audience size3,151,949
Fig. 03

Age distribution

Ø 33.0
average years
Age distribution of the Frauen-Bundesliga audience in Germany
Age bracketShare%
16-1942%
20-2917%
30-3914%
40-4914%
50+13%
Fig. 04

Worldwide distribution

52.8%

of the worldwide Frauen-Bundesliga audience comes from Germany.

Worldwide audience distribution share by country for Frauen-Bundesliga
CountryShare
Germany52.8%
United States8.1%
Italy4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Frauen-Bundesliga audience in Germany is strongest.

Fig. 05

Top regions by affinity

Frauen-Bundesliga fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~50K1.80×
02Niedersachsen~400K1.46×
03Brandenburg~100K1.23×
04Schleswig-Holstein~100K1.18×
05Hamburg~80K1.12×
06Sachsen-Anhalt~90K1.09×
07Thüringen~80K1.01×
08Bayern~500K0.94×
09Sachsen~100K0.82×
10Nordrhein-Westfalen~500K0.81×
11Hessen~200K0.80×
12Rheinland-Pfalz~100K0.80×
13Berlin~100K0.80×
14Baden-Württemberg~300K0.78×
15Mecklenburg-Vorpommern~40K0.70×
16Saarland~20K0.65×
Fig. 06

Affinity by region

Affinity by region — Frauen-Bundesliga, Germany
0.65×1.00×1.80×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Frauen-Bundesliga audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Frauen-Bundesliga audience
#·InterestCategoryAffinity×
01Sweden national football teamSports54.18×
02Sky Sport News HDMovies & TV27.91×
03Arminia BielefeldSports27.63×
04Women's soccerSports21.10×
05TransfermarktSports19.13×
06Eintracht BraunschweigSports18.72×
071. FC MagdeburgSports16.69×
08Holstein KielSports16.14×
09DFB-PokalSports14.08×
10MSV DuisburgSports13.54×
11F.C. Hansa RostockSports13.37×
121. FC KaiserslauternSports12.87×
133. LigaSports12.33×
14IHF World Men's Handball ChampionshipSports11.46×
15Hannover 96Sports11.31×
16Manchester City F.C.Sports10.68×
17Dynamo DresdenSports10.63×
18FIFA World CupSports7.35×
19SV Werder BremenSports6.66×
20FC Bayern MunichSports4.47×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Frauen-Bundesliga audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Frauen-Bundesliga audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.23×
IndividualismJOY1.68×
Sports ActivityPOWER1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Frauen-Bundesliga audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.44×
CreativityOPEN0.51×
IndulgenceJOY0.54×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Frauen-Bundesliga have in Germany?

Frauen-Bundesliga has an estimated audience of 3,151,949 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Frauen-Bundesliga fans?

45.5% of Frauen-Bundesliga fans are female, 54.5% are male, with an average age of 33.0 years.

03

Which brands do Frauen-Bundesliga fans like most?

Frauen-Bundesliga fans show strongest brand affinity for Transfermarkt (19.13×), Arminia Bielefeld (27.63×), and Women's soccer (21.1×) over the country average.

04

Where do Frauen-Bundesliga fans live in Germany?

Frauen-Bundesliga fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~500K), and Niedersachsen (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Frauen-Bundesliga fans also like?

Beyond Frauen-Bundesliga itself, the audience over-indexes on Arminia Bielefeld (27.63×), Women's soccer (21.1×), FIFA World Cup (7.35×), and Sweden national football team (54.18×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Soccer audiences in Germany

See Frauen-Bundesliga audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Frauen-Bundesliga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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