Sweden national football team Audience in Germany
Sweden national football team has an estimated audience of 490,134 people in Germany. 52.5% are female, 47.5% are male, average age 39.0. Top regions: Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities: UEFA Nations League, Transfermarkt, Arminia Bielefeld, Rosenborg BK, Borussia Dortmund.
The average Sweden national football team fan in Germany is 39.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities include UEFA Nations League, Transfermarkt, Arminia Bielefeld, with strongest over-indexing on UEFA Nations League (39.95× the country average). Demographically, the Sweden national football team audience skews balanced with an average age of 39.0, and over-indexes on personality traits such as LGBTQ+ Identity, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Soccer
Demographics of Sweden national football team fans
| Metric | Value |
|---|---|
| Female | 52.5% |
| Male | 47.5% |
| Average age | 39.0 |
| Estimated audience size | 490,134 |
Audience persona
The typical Sweden national football team fan in Germany is balanced, around 39.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for UEFA Nations League.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 91,638 | 0.85× |
| Bayern | 72,004 | 0.91× |
| Hessen | 63,002 | 1.69× |
| Baden-Württemberg | 61,558 | 0.92× |
| Berlin | 36,872 | 1.68× |
| Niedersachsen | 28,389 | 0.6× |
| Rheinland-Pfalz | 21,263 | 0.87× |
| Brandenburg | 15,302 | 1.01× |
| Schleswig-Holstein | 14,569 | 0.83× |
| Sachsen | 12,687 | 0.53× |
| Hamburg | 12,668 | 1.14× |
| Bremen | 8,717 | 2.08× |
| Thüringen | 7,846 | 0.63× |
| Mecklenburg-Vorpommern | 7,819 | 0.84× |
| Sachsen-Anhalt | 7,620 | 0.6× |
| Saarland | 4,997 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| UEFA Nations League | 39.95× | Sports |
| Transfermarkt | 11.96× | Sports |
| Arminia Bielefeld | 20× | Sports |
| Rosenborg BK | 140.13× | Sports |
| Borussia Dortmund | 5.13× | Sports |
| Allsvenskan | 279.02× | Sports |
| Dynamo Dresden | 8.29× | Sports |
| Eintracht Frankfurt (women) | 17.58× | Sports |
| VfB Stuttgart (women) | 17.74× | Sports |
| A.C. Milan | 10.78× | Sports |
| Telegram | 8.81× | Internet & Social Media |
| Phineas and Ferb | 24.84× | Movies & TV |
| Ligue 1 | 10.89× | Sports |
| Frauen-Bundesliga | 42.55× | Sports |
| Sportbladet | 138.53× | Sports |
| Sky Sport News HD | 17.02× | Movies & TV |
| UEFA Champions League | 4.36× | Sports |
| SV Werder Bremen (women) | 18.07× | Sports |
| Bayer 04 Leverkusen (women) | 19.76× | Sports |
| SV Werder Bremen | 4.67× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 6.09 |
| Spirituality | BALANCE | 1.85 |
| Individualism | JOY | 1.61 |
| Early Adopter Mentality | POWER | 1.43 |
| Career Orientation | POWER | 1.35 |
| Convenience Orientation | PREMIUM | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 16.4% |
| Japan | 11.3% |
| United Kingdom | 10.0% |
See Sweden national football team audiences in other countries
- Sweden national football team — United States
- Sweden national football team — United Kingdom
- Sweden national football team — France
- Sweden national football team — Italy
- Sweden national football team — Spain
- Sweden national football team — Brazil
- Sweden national football team — Japan
- Sweden national football team — South Korea
- Sweden national football team — India
More Soccer audiences in Germany
- Borussia Dortmund (41,191,516)
- FC Bayern Munich (24,331,511)
- Bundesliga (23,414,929)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
Frequently asked questions
How many fans does Sweden national football team have in Germany?
Sweden national football team has an estimated audience of 490,134 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sweden national football team fans?
52.5% of Sweden national football team fans are female, 47.5% are male, with an average age of 39.0 years.
Which brands do Sweden national football team fans like most?
Sweden national football team fans show strongest brand affinity for UEFA Nations League (39.95×), Transfermarkt (11.96×), and Arminia Bielefeld (20×) over the country average.
Where do Sweden national football team fans live in Germany?
Sweden national football team fans in Germany are most concentrated in Nordrhein-Westfalen (reach 91,638), Bayern (reach 72,004), and Hessen (reach 63,002). These three regions account for the largest share of the active audience.
What other brands do Sweden national football team fans also like?
Beyond Sweden national football team itself, the audience over-indexes on Transfermarkt (11.96×), Arminia Bielefeld (20×), Rosenborg BK (140.13×), and Borussia Dortmund (5.13×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sweden national football team. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.