A.C. Milan Audience in Germany
A.C. Milan has an estimated audience of 3,773,959 people in Germany. 33.9% are female, 66.1% are male, average age 31.4. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: FIFA World Cup, UEFA Champions League, Transfermarkt, Manchester City F.C., Real Madrid C.F..
The average A.C. Milan fan in Germany is 31.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include FIFA World Cup, UEFA Champions League, Transfermarkt, with strongest over-indexing on FIFA World Cup (4.37× the country average). Demographically, the A.C. Milan audience skews more male with an average age of 31.4, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Soccer
Demographics of A.C. Milan fans
| Metric | Value |
|---|---|
| Female | 33.9% |
| Male | 66.1% |
| Average age | 31.4 |
| Estimated audience size | 3,773,959 |
Audience persona
The typical A.C. Milan fan in Germany is more male, around 31.4 years old, with strong Risk Appetite tendencies and a notable affinity for FIFA World Cup.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,076,025 | 1.3× |
| Baden-Württemberg | 862,821 | 1.68× |
| Bayern | 760,963 | 1.25× |
| Hessen | 395,066 | 1.37× |
| Niedersachsen | 336,071 | 0.92× |
| Rheinland-Pfalz | 226,036 | 1.2× |
| Berlin | 175,801 | 1.04× |
| Sachsen | 141,204 | 0.76× |
| Schleswig-Holstein | 94,180 | 0.7× |
| Hamburg | 90,105 | 1.06× |
| Brandenburg | 80,037 | 0.68× |
| Thüringen | 59,872 | 0.62× |
| Sachsen-Anhalt | 58,281 | 0.6× |
| Saarland | 57,682 | 1.24× |
| Mecklenburg-Vorpommern | 45,162 | 0.63× |
| Bremen | 30,723 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| FIFA World Cup | 4.37× | Sports |
| UEFA Champions League | 3.5× | Sports |
| Transfermarkt | 4.27× | Sports |
| Manchester City F.C. | 5.71× | Sports |
| Real Madrid C.F. | 3.5× | Sports |
| FC Barcelona | 4.11× | Sports |
| Cricbuzz | 15.81× | Sports |
| Borussia Dortmund | 1.93× | Sports |
| UEFA Europa League | 4.52× | Sports |
| Premier League | 4.26× | Sports |
| Manchester United F.C. | 4.8× | Sports |
| Serie A | 5× | Sports |
| Bundesliga | 2.44× | Sports |
| Juventus F.C. | 4.81× | Sports |
| Movies | 1.73× | Movies & TV |
| Sports | 1.67× | Sports |
| TikTok | 1.86× | Internet & Social Media |
| Arts and music | 1.54× | Arts & Culture |
| Chelsea F.C. | 4.67× | Sports |
| SV Werder Bremen | 2.22× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.38 |
| Luxury Orientation | PREMIUM | 1.18 |
| Career Orientation | POWER | 1.17 |
| Sports Activity | POWER | 1.09 |
| Travelling | THRILL | 1.06 |
| Early Adopter Mentality | POWER | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 23.5% |
| Indonesia | 7.9% |
| United States | 6.9% |
See A.C. Milan audiences in other countries
More Soccer audiences in Germany
- Borussia Dortmund (41,191,516)
- FC Bayern Munich (24,331,511)
- Bundesliga (23,414,929)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
Frequently asked questions
How many fans does A.C. Milan have in Germany?
A.C. Milan has an estimated audience of 3,773,959 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of A.C. Milan fans?
33.9% of A.C. Milan fans are female, 66.1% are male, with an average age of 31.4 years.
Which brands do A.C. Milan fans like most?
A.C. Milan fans show strongest brand affinity for FIFA World Cup (4.37×), UEFA Champions League (3.5×), and Transfermarkt (4.27×) over the country average.
Where do A.C. Milan fans live in Germany?
A.C. Milan fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,076,025), Baden-Württemberg (reach 862,821), and Bayern (reach 760,963). These three regions account for the largest share of the active audience.
What other brands do A.C. Milan fans also like?
Beyond A.C. Milan itself, the audience over-indexes on UEFA Champions League (3.5×), Transfermarkt (4.27×), Manchester City F.C. (5.71×), and Real Madrid C.F. (3.5×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for A.C. Milan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.