Cricbuzz Audience in Germany
Cricbuzz has an estimated audience of 621,301 people in Germany. 38.3% are female, 61.7% are male, average age 27.9. Top regions: Hessen, Nordrhein-Westfalen, Bayern. Top brand affinities: BSE SENSEX, Cricket World Cup, Audrey Tautou, Chennai Super Kings, Indian Cricket.
The average Cricbuzz fan in Germany is 27.9 years old, more male, and lives primarily in Hessen. The audience is concentrated in Hessen, Nordrhein-Westfalen, Bayern. Top brand affinities include BSE SENSEX, Cricket World Cup, Audrey Tautou, with strongest over-indexing on BSE SENSEX (83.74× the country average). Demographically, the Cricbuzz audience skews more male with an average age of 27.9, and over-indexes on personality traits such as Sports Activity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Website / Newspaper / Magazine
Demographics of Cricbuzz fans
| Metric | Value |
|---|---|
| Female | 38.3% |
| Male | 61.7% |
| Average age | 27.9 |
| Estimated audience size | 621,301 |
Audience persona
The typical Cricbuzz fan in Germany is more male, around 27.9 years old, with strong Sports Activity tendencies and a notable affinity for BSE SENSEX.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Hessen | 146,197 | 3.09× |
| Nordrhein-Westfalen | 106,019 | 0.78× |
| Bayern | 103,614 | 1.04× |
| Baden-Württemberg | 83,481 | 0.98× |
| Berlin | 58,038 | 2.09× |
| Niedersachsen | 27,709 | 0.46× |
| Sachsen | 24,647 | 0.81× |
| Rheinland-Pfalz | 22,283 | 0.72× |
| Sachsen-Anhalt | 17,774 | 1.1× |
| Brandenburg | 16,049 | 0.83× |
| Thüringen | 14,648 | 0.93× |
| Hamburg | 13,071 | 0.93× |
| Schleswig-Holstein | 7,283 | 0.33× |
| Bremen | 5,800 | 1.09× |
| Mecklenburg-Vorpommern | 4,243 | 0.36× |
| Saarland | 3,571 | 0.47× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| BSE SENSEX | 83.74× | Business & Career |
| Cricket World Cup | 48.24× | Sports |
| Audrey Tautou | 51.7× | Movies & TV |
| Chennai Super Kings | 52.45× | Sports |
| Indian Cricket | 127.11× | Sports |
| US Open (tennis) | 20× | Sports |
| Australian Open | 19.31× | Sports |
| Borussia Dortmund | 3.48× | Sports |
| Serie A | 8.46× | Sports |
| Newcastle United F.C. | 15.44× | Sports |
| UEFA Europa League | 5.98× | Sports |
| Diane Kruger | 13.62× | Movies & TV |
| Maria Sharapova | 30.92× | Sports |
| Édith Piaf | 20× | Music & Radio |
| Steffi Graf | 13.01× | Sports |
| Serena Williams | 19.33× | Sports |
| Sportschau | 4.05× | Sports |
| La Liga | 6.15× | Sports |
| Men's Health (magazine) | 23.52× | Fashion & Accessoires |
| Andy Murray | 34.87× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.48 |
| Indulgence | JOY | 1.46 |
| Career Orientation | POWER | 1.39 |
| Price Sensitivity | PREMIUM | 1.31 |
| Early Adopter Mentality | POWER | 1.23 |
| Risk Appetite | THRILL | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 9.7% |
| United States | 6.1% |
| United Kingdom | 5.9% |
See Cricbuzz audiences in other countries
More Sports audiences in Germany
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Frequently asked questions
How many fans does Cricbuzz have in Germany?
Cricbuzz has an estimated audience of 621,301 people in Germany, concentrated in Hessen and Nordrhein-Westfalen.
What is the gender split and age of Cricbuzz fans?
38.3% of Cricbuzz fans are female, 61.7% are male, with an average age of 27.9 years.
Which brands do Cricbuzz fans like most?
Cricbuzz fans show strongest brand affinity for BSE SENSEX (83.74×), Cricket World Cup (48.24×), and Audrey Tautou (51.7×) over the country average.
Where do Cricbuzz fans live in Germany?
Cricbuzz fans in Germany are most concentrated in Hessen (reach 146,197), Nordrhein-Westfalen (reach 106,019), and Bayern (reach 103,614). These three regions account for the largest share of the active audience.
What other brands do Cricbuzz fans also like?
Beyond Cricbuzz itself, the audience over-indexes on Cricket World Cup (48.24×), Audrey Tautou (51.7×), Chennai Super Kings (52.45×), and Indian Cricket (127.11×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Cricbuzz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.