Australian Open Audience in Germany
Australian Open has an estimated audience of 2,018,607 people in Germany. 35.5% are female, 64.5% are male, average age 36.7. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Nick Kyrgios, Alexander Zverev, US Open (tennis), Emma Raducanu, Alex de Minaur.
The average Australian Open fan in Germany is 36.7 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Nick Kyrgios, Alexander Zverev, US Open (tennis), with strongest over-indexing on Nick Kyrgios (251.61× the country average). Demographically, the Australian Open audience skews more male with an average age of 36.7, and over-indexes on personality traits such as Sports Activity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Tennis
Demographics of Australian Open fans
| Metric | Value |
|---|---|
| Female | 35.5% |
| Male | 64.5% |
| Average age | 36.7 |
| Estimated audience size | 2,018,607 |
Audience persona
The typical Australian Open fan in Germany is more male, around 36.7 years old, with strong Sports Activity tendencies and a notable affinity for Nick Kyrgios.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 318,389 | 1.43× |
| Nordrhein-Westfalen | 312,753 | 1.03× |
| Baden-Württemberg | 268,917 | 1.42× |
| Niedersachsen | 147,406 | 1.1× |
| Hessen | 135,595 | 1.29× |
| Rheinland-Pfalz | 72,071 | 1.04× |
| Berlin | 66,386 | 1.07× |
| Schleswig-Holstein | 61,581 | 1.24× |
| Hamburg | 49,586 | 1.59× |
| Sachsen | 42,348 | 0.62× |
| Brandenburg | 25,806 | 0.6× |
| Thüringen | 19,865 | 0.56× |
| Saarland | 19,635 | 1.16× |
| Sachsen-Anhalt | 15,357 | 0.43× |
| Mecklenburg-Vorpommern | 13,401 | 0.51× |
| Bremen | 10,723 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nick Kyrgios | 251.61× | Sports |
| Alexander Zverev | 37.89× | Sports |
| US Open (tennis) | 66.24× | Sports |
| Emma Raducanu | 84.04× | Sports |
| Alex de Minaur | 130.21× | Sports |
| Jannik Sinner | 28.83× | Sports |
| Women's Tennis Association | 57.43× | Sports |
| Coco Gauff | 53.51× | Sports |
| Carlos Alcaraz | 29.35× | Sports |
| Novak Djokovic | 30.08× | Sports |
| Iga Swiatek | 57.43× | Sports |
| Aryna Sabalenka | 33.12× | Sports |
| Grand Slam (tennis) | 68.92× | Sports |
| Tommy Paul | 108.89× | Sports |
| Serena Williams | 51.35× | Sports |
| Tennis court | 54.61× | Sports |
| The Championships, Wimbledon | 27.19× | Sports |
| Veronika Kudermetova | 133.96× | Sports |
| Jan-Lennard Struff | 40.83× | Sports |
| Frances Tiafoe | 108.89× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.36 |
| Early Adopter Mentality | POWER | 1.29 |
| Career Orientation | POWER | 1.23 |
| Luxury Orientation | PREMIUM | 1.2 |
| Risk Appetite | THRILL | 1.14 |
| Sustainability | BALANCE | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 14.5% |
| United States | 12.7% |
| Australia | 7.9% |
See Australian Open audiences in other countries
More Tennis audiences in Germany
- Alexander Zverev (5,532,202)
- Jannik Sinner (4,090,141)
- Boris Becker (2,992,722)
- Carlos Alcaraz (2,763,027)
- Novak Djokovic (2,523,608)
Frequently asked questions
How many fans does Australian Open have in Germany?
Australian Open has an estimated audience of 2,018,607 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Australian Open fans?
35.5% of Australian Open fans are female, 64.5% are male, with an average age of 36.7 years.
Which brands do Australian Open fans like most?
Australian Open fans show strongest brand affinity for Nick Kyrgios (251.61×), Alexander Zverev (37.89×), and US Open (tennis) (66.24×) over the country average.
Where do Australian Open fans live in Germany?
Australian Open fans in Germany are most concentrated in Bayern (reach 318,389), Nordrhein-Westfalen (reach 312,753), and Baden-Württemberg (reach 268,917). These three regions account for the largest share of the active audience.
What other brands do Australian Open fans also like?
Beyond Australian Open itself, the audience over-indexes on Alexander Zverev (37.89×), US Open (tennis) (66.24×), Emma Raducanu (84.04×), and Alex de Minaur (130.21×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Australian Open. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.