Rascasse Audience Intelligence

Australian Open Audience in Germany

A data profile of the people who buy, follow and care about Australian Open in Germany — modelled from more than twelve digital signal sources. Australian Open has an estimated audience of 1,387,000 people in Germany.

#12among Tennis in Germany#66among Event in Germany#413in Sports

The average Australian Open fan in Germany is 36.7 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Nick Kyrgios, Alexander Zverev, US Open (tennis), with strongest over-indexing on Nick Kyrgios (251.61× the country average).

Demographically, the Australian Open audience skews more male with an average age of 36.7, and over-indexes on personality traits such as Travelling, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Australian Open fan in Germany is more male, around 36.7 years old, with strong Travelling tendencies and a notable affinity for Nick Kyrgios.

Category: Sports · Type: Event · Subtype: Tennis

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Australian Open profile in Germany.

Audience size
1.4M
in Germany
Gender
35.5%♀
64.5% male
Age
36.7
average years
Country rank
#4795
Event in Germany
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Australian Open fans

35.5% are female, 64.5% are male, average age 36.7.

Fig. 02

Gender split

35.5%
Female
64.5%
Male
Demographic split for Australian Open audience in Germany
MetricValue
Female35.5%
Male64.5%
Average age36.7
Estimated audience size1,387,000
Fig. 03

Age distribution

Ø 36.7
average years
Age distribution of the Australian Open audience in Germany
Age bracketShare%
16-1924%
20-2922%
30-3921%
40-4920%
50+13%
Fig. 04

Worldwide distribution

3.7%

of the worldwide Australian Open audience comes from Germany.

Worldwide audience distribution share by country for Australian Open
CountryShare
United States13.8%
Italy10.3%
Australia8.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Australian Open audience in Germany is strongest.

Fig. 05

Top regions by affinity

Australian Open fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~50K1.46×
02Baden-Württemberg~300K1.42×
03Bayern~300K1.41×
04Schleswig-Holstein~60K1.26×
05Saarland~20K1.22×
06Hessen~100K1.18×
07Nordrhein-Westfalen~300K1.13×
08Niedersachsen~100K1.09×
09Rheinland-Pfalz~70K1.05×
10Berlin~60K1.05×
11Bremen~10K0.94×
12Sachsen~40K0.63×
13Brandenburg~30K0.61×
14Thüringen~20K0.57×
15Mecklenburg-Vorpommern~10K0.53×
16Sachsen-Anhalt~20K0.50×
Fig. 06

Affinity by region

Affinity by region — Australian Open, Germany
0.50×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Australian Open audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Australian Open audience
#·InterestCategoryAffinity×
01Nick KyrgiosSports251.61×
02Veronika KudermetovaSports133.96×
03Alex de MinaurSports130.21×
04Tommy PaulSports108.89×
05Frances TiafoeSports108.89×
06Emma RaducanuSports84.04×
07Grand Slam (tennis)Sports68.92×
08US Open (tennis)Sports66.24×
09Women's Tennis AssociationSports57.43×
10Iga SwiatekSports57.43×
11Tennis courtSports54.61×
12Coco GauffSports53.51×
13Serena WilliamsSports51.35×
14Rafael NadalSports48.84×
15Alexander ZverevSports37.89×
16Aryna SabalenkaSports33.12×
17Novak DjokovicSports30.08×
18Carlos AlcarazSports29.35×
19Jannik SinnerSports28.83×
20The Championships, WimbledonSports27.19×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Australian Open audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Australian Open audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.66×
Career OrientationPOWER2.35×
Early Adopter MentalityPOWER1.99×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Australian Open audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.83×
CreativityOPEN0.84×
DIY MentalityTHRILL0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Australian Open have in Germany?

Australian Open has an estimated audience of 1,387,000 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Australian Open fans?

35.5% of Australian Open fans are female, 64.5% are male, with an average age of 36.7 years.

03

Which brands do Australian Open fans like most?

Australian Open fans show strongest brand affinity for Nick Kyrgios (251.61×), Alexander Zverev (37.89×), and US Open (tennis) (66.24×) over the country average.

04

Where do Australian Open fans live in Germany?

Australian Open fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Australian Open fans also like?

Beyond Australian Open itself, the audience over-indexes on Alexander Zverev (37.89×), US Open (tennis) (66.24×), Emma Raducanu (84.04×), and Jannik Sinner (28.83×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Tennis audiences in Germany

See Australian Open audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Australian Open. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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