Rascasse Audience Intelligence

Australian Open Fan Demographics in United States

Australian Open has an estimated audience of 5M people in United States.

#10among Tennis in United States
#71among events in United States#593in Sports

The average Australian Open fan in United States is 39.3 years old, more male, and lives primarily in California.

By number of fans, Australian Open ranks #10 among the 430 objects in Tennis in United States — 5.3× the group median.

Women make up 39.1% of the fan base, 1.2 percentage points fewer than the group average.

Compared with the other 429 objects in Tennis, Australian Open fans stand out for their interest in Tennis ball, Aborto and Tennis.

Interest is seasonal: January, February and December account for 98% of the year's searches, October is the quietest month.

Most fans live in California, New York, Florida.

Top affinities include Davis Cup, Roland Garros, Iga Swiatek, with strongest over-indexing on Davis Cup (18.3× the country average).

Demographically, the Australian Open audience skews more male with an average age of 39.3, and over-indexes on personality traits such as Sustainability, Travelling.

The typical Australian Open fan in United States is more male, around 39.3 years old, with strong Sustainability tendencies and a notable affinity for Davis Cup.

Category: Sports · Type: Event · Subtype: Tennis

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
5M
in United States
Gender
39.1%♀
60.9% male
Age
39.3
average years
Country rank
#6858
among all objects in United States
Fig. 01

Search interest · 12-month trend

-30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Australian Open fans

39.1% are female, 60.9% are male, average age 39.3.

Fig. 02

Gender split

39.1%
Female
60.9%
Male
Demographic split for Australian Open audience in United States
MetricValue
Female39.1%
Male60.9%
Average age39.3
Estimated audience size5M
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the Australian Open audience in United States
Age bracketShare%
16-2423%
25-3418%
35-4418%
45-5420%
55+21%
Fig. 04

Worldwide distribution

12.5%

of the worldwide Australian Open audience comes from United States.

Worldwide audience distribution share by country for Australian Open
CountryShare
Italy13.5%
United States12.5%
Australia9.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Australian Open fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~20K2.13×
02New Jersey~200K1.78×
03New York~500K1.72×
04California~900K1.58×
05Hawaii~30K1.54×
06Massachusetts~200K1.51×
07Arizona~200K1.47×
08Connecticut~80K1.45×
09Florida~400K1.40×
10Maryland~100K1.36×
11Illinois~200K1.31×
12Georgia~200K1.31×
13Washington~100K1.30×
14Virginia~200K1.26×
15Vermont~10K1.16×
16Colorado~100K1.11×
17North Carolina~200K1.10×
18Pennsylvania~200K1.06×
19Rhode Island~20K1.06×
20South Carolina~80K1.01×
21Oregon~60K1.01×
22Alabama~70K0.99×
23Nevada~50K0.99×
24Delaware~10K0.98×
25Texas~300K0.97×
26New Hampshire~20K0.97×
27Utah~50K0.96×
28Minnesota~80K0.93×
29Michigan~100K0.86×
30Maine~20K0.83×
31Ohio~100K0.82×
32Indiana~80K0.81×
33Wisconsin~70K0.76×
34Louisiana~50K0.76×
35Idaho~20K0.76×
36Missouri~70K0.74×
37Montana~10K0.74×
38New Mexico~20K0.73×
39Kansas~30K0.71×
40Tennessee~80K0.70×
41Nebraska~20K0.67×
42Alaska~7K0.67×
43Iowa~30K0.66×
44Arkansas~30K0.65×
45Mississippi~30K0.62×
46Kentucky~40K0.61×
47South Dakota~8K0.59×
48West Virginia~10K0.56×
49North Dakota~6K0.54×
50Oklahoma~30K0.52×
Fig. 06

Affinity by region

Affinity by region — Australian Open, United States
0.52×1.00×2.13×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Australian Open audience vs. the country average
#·InterestCategoryAffinity×
01Davis CupSports18.30×
02Roland GarrosSports14.86×
03Iga SwiatekSports12.98×
04Women's Tennis AssociationSports12.92×
05Tennis ballSports11.81×
06Venus WilliamsSports11.75×
07AbortoKids & Family11.54×
08Novak DjokovicSports9.59×
09The Championships, WimbledonSports9.52×
10Ben SheltonSports9.30×
11Aryna SabalenkaSports9.07×
12Naomi OsakaSports8.76×
13Jannik SinnerSports8.65×
14Serena WilliamsSports8.27×
15Coco GauffSports8.08×
16US Open (tennis)Sports6.51×
17TennisSports4.07×
18RedditInternet & Social Media2.58×
19NBASports1.69×
20NFLSports1.55×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Australian Open audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Australian Open audience vs. the country average · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.70×
TravellingTHRILL1.69×
Quality AwarenessPREMIUM1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Australian Open audience vs. the country average · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL1.07×
TraditionCONSERVATISM1.08×
Need for SecurityCONSERVATISM1.15×
0×1.00× baseline2×
Appendix

Explore more audiences

More Tennis audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Australian Open over the last 12 months. Modelled, not counted; people interested in several events count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/australian-open-25740” · Methodology