Tennis Audience in United States
Tennis has an estimated audience of 24,340,921 people in United States. 42.4% are female, 57.6% are male, average age 40.4. Top regions: California, New York, Florida. Top brand affinities: Soccer, Friendship, Coco Gauff, Instant messaging, Novak Djokovic.
The average Tennis fan in United States is 40.4 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Soccer, Friendship, Coco Gauff, with strongest over-indexing on Soccer (1.51× the country average). Demographically, the Tennis audience skews more male with an average age of 40.4, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Tennis fans
| Metric | Value |
|---|---|
| Female | 42.4% |
| Male | 57.6% |
| Average age | 40.4 |
| Estimated audience size | 24,340,921 |
Audience persona
The typical Tennis fan in United States is more male, around 40.4 years old, with strong Risk Appetite tendencies and a notable affinity for Soccer.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 4,689,471 | 1.75× |
| New York | 2,815,882 | 2.07× |
| Florida | 2,462,194 | 1.49× |
| Texas | 2,212,342 | 1.06× |
| New Jersey | 1,234,011 | 1.99× |
| Illinois | 1,046,589 | 1.29× |
| Georgia | 967,553 | 1.29× |
| Virginia | 849,965 | 1.43× |
| Pennsylvania | 846,282 | 1.03× |
| North Carolina | 773,475 | 1.06× |
| Massachusetts | 758,932 | 1.58× |
| Ohio | 707,389 | 0.94× |
| Washington | 641,139 | 1.31× |
| Maryland | 613,709 | 1.47× |
| Michigan | 574,928 | 0.9× |
| Arizona | 464,254 | 0.93× |
| Colorado | 411,225 | 1.07× |
| Connecticut | 390,845 | 1.6× |
| Tennessee | 371,968 | 0.76× |
| South Carolina | 330,278 | 0.9× |
| Indiana | 329,881 | 0.74× |
| Oregon | 321,011 | 1.15× |
| Minnesota | 291,687 | 0.84× |
| Missouri | 279,889 | 0.71× |
| Louisiana | 231,614 | 0.74× |
| Wisconsin | 231,013 | 0.63× |
| Nevada | 221,439 | 0.94× |
| Alabama | 221,270 | 0.65× |
| Utah | 200,746 | 0.92× |
| Kentucky | 179,039 | 0.59× |
| Mississippi | 165,272 | 0.82× |
| Kansas | 159,668 | 0.83× |
| Oklahoma | 148,786 | 0.55× |
| Hawaii | 142,961 | 1.37× |
| Washington, District of Columbia | 134,456 | 1.84× |
| Iowa | 118,648 | 0.59× |
| New Hampshire | 107,758 | 1.12× |
| Arkansas | 107,406 | 0.54× |
| Idaho | 88,462 | 0.72× |
| Maine | 84,272 | 0.97× |
| Rhode Island | 81,171 | 1.05× |
| New Mexico | 80,398 | 0.66× |
| Delaware | 70,529 | 1.05× |
| Nebraska | 67,246 | 0.55× |
| Vermont | 60,874 | 1.42× |
| West Virginia | 47,641 | 0.42× |
| Montana | 36,789 | 0.54× |
| Alaska | 33,423 | 0.64× |
| South Dakota | 30,923 | 0.55× |
| North Dakota | 24,431 | 0.49× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Soccer | 1.51× | Sports |
| Friendship | 1.58× | Kids & Family |
| Coco Gauff | 3.86× | Sports |
| Instant messaging | 1.69× | Internet & Social Media |
| Novak Djokovic | 5.12× | Sports |
| Mexico | 1.64× | Travel & Leisure |
| Australian Open | 4.8× | Sports |
| Home construction | 1.57× | Home & Garden |
| The Championships, Wimbledon | 3.97× | Sports |
| Serena Williams | 3.92× | Sports |
| Jannik Sinner | 3.16× | Sports |
| PGA Tour | 1.58× | Sports |
| Pacific Ocean | 1.67× | Travel & Leisure |
| Carlos Alcaraz | 2.65× | Sports |
| Golf Channel | 1.67× | Sports |
| Creative Commons | 1.59× | Technology & Electronics |
| PGA Championship | 1.89× | Sports |
| Pickleball | 2.99× | Sports |
| Spain | 1.59× | Travel & Leisure |
| Ryder Cup | 2.4× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.1 |
| Luxury Orientation | PREMIUM | 1.95 |
| LGBTQ+ Identity | OPEN | 1.19 |
| Sports Activity | POWER | 1.19 |
| Sustainability | BALANCE | 1.15 |
| Design Affinity | PREMIUM | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.1% |
| Japan | 6.8% |
| Italy | 5.6% |
See Tennis audiences in other countries
More Sport audiences in United States
- Basketball (99,239,903)
- American football (87,634,722)
- Soccer (85,044,017)
- Baseball (83,133,306)
- Golf (73,003,125)
Frequently asked questions
How many fans does Tennis have in United States?
Tennis has an estimated audience of 24,340,921 people in United States, concentrated in California and New York.
What is the gender split and age of Tennis fans?
42.4% of Tennis fans are female, 57.6% are male, with an average age of 40.4 years.
Which brands do Tennis fans like most?
Tennis fans show strongest brand affinity for Soccer (1.51×), Friendship (1.58×), and Coco Gauff (3.86×) over the country average.
Where do Tennis fans live in United States?
Tennis fans in United States are most concentrated in California (reach 4,689,471), New York (reach 2,815,882), and Florida (reach 2,462,194). These three regions account for the largest share of the active audience.
What other brands do Tennis fans also like?
Beyond Tennis itself, the audience over-indexes on Friendship (1.58×), Coco Gauff (3.86×), Instant messaging (1.69×), and Novak Djokovic (5.12×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Tennis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.