Rascasse Audience Intelligence

Tennis Audience in United States

A data profile of the people who buy, follow and care about Tennis in United States — modelled from more than twelve digital signal sources. Tennis has an estimated audience of 24,340,921 people in United States.

#20among Sport in United States#865among Topic in United States#85in Sports

The average Tennis fan in United States is 40.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Soccer, Friendship, Instant messaging, with strongest over-indexing on Soccer (1.51× the country average).

Demographically, the Tennis audience skews more male with an average age of 40.4, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tennis fan in United States is more male, around 40.4 years old, with strong Quality Awareness tendencies and a notable affinity for Soccer.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tennis profile in United States.

Audience size
24.3M
in United States
Gender
42.4%♀
57.6% male
Age
40.4
average years
Country rank
#1274
Topic in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tennis fans

42.4% are female, 57.6% are male, average age 40.4.

Fig. 02

Gender split

42.4%
Female
57.6%
Male
Demographic split for Tennis audience in United States
MetricValue
Female42.4%
Male57.6%
Average age40.4
Estimated audience size24,340,921
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the Tennis audience in United States
Age bracketShare%
16-1918%
20-2918%
30-3919%
40-4921%
50+23%
Fig. 04

Worldwide distribution

15.1%

of the worldwide Tennis audience comes from United States.

Worldwide audience distribution share by country for Tennis
CountryShare
United States15.1%
Japan6.8%
Italy5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tennis audience in United States is strongest.

Fig. 05

Top regions by affinity

Tennis fans by region: top regions in United States
#RegionReachAffinity×
01New York~2.5M1.89×
02New Jersey~1M1.82×
03Washington, District of Columbia~100K1.71×
04California~4.5M1.67×
05Vermont~70K1.58×
06Connecticut~400K1.57×
07Massachusetts~700K1.47×
08Maryland~600K1.42×
09Florida~2.5M1.40×
10Hawaii~100K1.32×
11Virginia~800K1.31×
12Georgia~900K1.27×
13Illinois~1M1.23×
14Washington~600K1.23×
15New Hampshire~100K1.17×
16Delaware~80K1.13×
17Rhode Island~80K1.09×
18Texas~2M1.07×
19Oregon~300K1.07×
20Colorado~400K1.06×
21Pennsylvania~900K1.05×
22North Carolina~700K1.01×
23Maine~90K1.00×
24Utah~200K0.95×
25South Carolina~300K0.94×
26Nevada~200K0.91×
27Ohio~700K0.90×
28Arizona~400K0.89×
29Michigan~500K0.86×
30Minnesota~300K0.85×
31Kansas~200K0.85×
32Mississippi~200K0.82×
33Indiana~400K0.79×
34Louisiana~200K0.78×
35Alabama~300K0.77×
36Idaho~90K0.77×
37New Mexico~90K0.75×
38Wisconsin~300K0.74×
39Tennessee~400K0.73×
40Missouri~300K0.73×
41South Dakota~40K0.73×
42Alaska~40K0.70×
43Montana~40K0.64×
44Kentucky~200K0.61×
45Arkansas~100K0.61×
46Nebraska~70K0.61×
47Oklahoma~200K0.59×
48Iowa~100K0.59×
49North Dakota~30K0.57×
50West Virginia~60K0.54×
Fig. 06

Affinity by region

Affinity by region — Tennis, United States
0.54×1.00×1.89×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tennis audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tennis audience
#·InterestCategoryAffinity×
01Novak DjokovicSports5.12×
02Australian OpenSports4.80×
03The Championships, WimbledonSports3.97×
04Venus WilliamsSports3.96×
05Serena WilliamsSports3.92×
06Coco GauffSports3.86×
07Jannik SinnerSports3.16×
08Ben SheltonSports3.08×
09PickleballSports2.99×
10PGA ChampionshipSports1.89×
11Instant messagingInternet & Social Media1.69×
12Pacific OceanTravel & Leisure1.67×
13Golf ChannelSports1.67×
14MexicoTravel & Leisure1.64×
15Creative CommonsTechnology & Electronics1.59×
16SpainTravel & Leisure1.59×
17FriendshipKids & Family1.58×
18PGA TourSports1.58×
19Home constructionHome & Garden1.57×
20SoccerSports1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tennis audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tennis audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.28×
Luxury OrientationPREMIUM1.21×
Sports ActivityPOWER1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tennis audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.84×
Pet OwnershipJOY0.94×
CreativityOPEN0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tennis have in United States?

Tennis has an estimated audience of 24,340,921 people in United States, concentrated in California and New York.

02

What is the gender split and age of Tennis fans?

42.4% of Tennis fans are female, 57.6% are male, with an average age of 40.4 years.

03

Which brands do Tennis fans like most?

Tennis fans show strongest brand affinity for Soccer (1.51×), Friendship (1.58×), and Instant messaging (1.69×) over the country average.

04

Where do Tennis fans live in United States?

Tennis fans in United States are most concentrated in California (reach ~4.5M), New York (reach ~2.5M), and Florida (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do Tennis fans also like?

Beyond Tennis itself, the audience over-indexes on Friendship (1.58×), Instant messaging (1.69×), Coco Gauff (3.86×), and Mexico (1.64×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in United States

See Tennis audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Tennis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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