Grand Slam (tennis) Audience in Germany
Grand Slam (tennis) has an estimated audience of 379,081 people in Germany. 31.4% are female, 68.6% are male, average age 35.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Peschici, Litter box, Unique Gifts, Haberler, Birthday Gifts.
The average Grand Slam (tennis) fan in Germany is 35.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Peschici, Litter box, Unique Gifts, with strongest over-indexing on Peschici (30.36× the country average). Demographically, the Grand Slam (tennis) audience skews more male with an average age of 35.0, and over-indexes on personality traits such as Early Adopter Mentality, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Tennis
Demographics of Grand Slam (tennis) fans
| Metric | Value |
|---|---|
| Female | 31.4% |
| Male | 68.6% |
| Average age | 35.0 |
| Estimated audience size | 379,081 |
Audience persona
The typical Grand Slam (tennis) fan in Germany is more male, around 35.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Peschici.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 88,849 | 1.07× |
| Bayern | 79,855 | 1.31× |
| Baden-Württemberg | 61,794 | 1.19× |
| Niedersachsen | 41,338 | 1.12× |
| Hessen | 32,010 | 1.11× |
| Rheinland-Pfalz | 19,540 | 1.03× |
| Berlin | 19,132 | 1.13× |
| Schleswig-Holstein | 15,883 | 1.17× |
| Sachsen | 14,972 | 0.81× |
| Hamburg | 11,030 | 1.29× |
| Brandenburg | 9,013 | 0.77× |
| Thüringen | 6,999 | 0.72× |
| Sachsen-Anhalt | 6,569 | 0.67× |
| Mecklenburg-Vorpommern | 5,892 | 0.81× |
| Saarland | 4,379 | 0.94× |
| Bremen | 2,790 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Peschici | 30.36× | Travel & Leisure |
| Litter box | 2.29× | Pets & Animals |
| Unique Gifts | 2.08× | Shopping |
| Haberler | 1.98× | News |
| Birthday Gifts | 1.95× | Kids & Family |
| Christmas Gift | 1.85× | Kids & Family |
| Alaska | 3.65× | Travel & Leisure |
| Google Analytics | 2.33× | Internet & Social Media |
| Handmade Gifts | 1.85× | Kids & Family |
| Loincloth | 2.38× | Fashion & Accessoires |
| Tuscany | 3.69× | Travel & Leisure |
| Noodle (Gorillaz) | 2.47× | Music & Radio |
| Emperor Entertainment Group | 2.84× | Business & Career |
| Graham Greene | 3.37× | Literature |
| Icon (magazine) | 1.88× | Arts & Culture |
| Minnesota | 4.42× | Travel & Leisure |
| Business English | 1.95× | Business & Career |
| Sailor | 3.26× | Travel & Leisure |
| Heerhugowaard | 12.28× | Travel & Leisure |
| Hebe | 2.99× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.4 |
| Sports Activity | POWER | 1.34 |
| Risk Appetite | THRILL | 1.31 |
| Career Orientation | POWER | 1.26 |
| Pet Ownership | JOY | 1.16 |
| Quality Awareness | PREMIUM | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.7% |
| Japan | 14.0% |
| Italy | 10.9% |
See Grand Slam (tennis) audiences in other countries
More Tennis audiences in Germany
- Alexander Zverev (5,532,202)
- Jannik Sinner (4,090,141)
- Boris Becker (2,992,722)
- Carlos Alcaraz (2,763,027)
- Novak Djokovic (2,523,608)
Frequently asked questions
How many fans does Grand Slam (tennis) have in Germany?
Grand Slam (tennis) has an estimated audience of 379,081 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Grand Slam (tennis) fans?
31.4% of Grand Slam (tennis) fans are female, 68.6% are male, with an average age of 35.0 years.
Which brands do Grand Slam (tennis) fans like most?
Grand Slam (tennis) fans show strongest brand affinity for Peschici (30.36×), Litter box (2.29×), and Unique Gifts (2.08×) over the country average.
Where do Grand Slam (tennis) fans live in Germany?
Grand Slam (tennis) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 88,849), Bayern (reach 79,855), and Baden-Württemberg (reach 61,794). These three regions account for the largest share of the active audience.
What other brands do Grand Slam (tennis) fans also like?
Beyond Grand Slam (tennis) itself, the audience over-indexes on Litter box (2.29×), Unique Gifts (2.08×), Haberler (1.98×), and Birthday Gifts (1.95×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Grand Slam (tennis). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.