Rascasse Audience Intelligence

Grand Slam (tennis) Audience in Germany

A data profile of the people who buy, follow and care about Grand Slam (tennis) in Germany — modelled from more than twelve digital signal sources. Grand Slam (tennis) has an estimated audience of 384,260 people in Germany.

#43among Tennis in Germany#193among Event in Germany#1144in Sports

The average Grand Slam (tennis) fan in Germany is 35.0 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include US Open (tennis), Australian Open, Alexander Zverev, with strongest over-indexing on US Open (tennis) (70.59× the country average).

Demographically, the Grand Slam (tennis) audience skews more male with an average age of 35.0, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Grand Slam (tennis) fan in Germany is more male, around 35.0 years old, with strong Risk Appetite tendencies and a notable affinity for US Open (tennis).

Category: Sports · Type: Event · Subtype: Tennis

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Grand Slam (tennis) profile in Germany.

Audience size
384K
in Germany
Gender
31.4%♀
68.6% male
Age
35.0
average years
Country rank
#14478
Event in Germany
Fig. 01

Search interest · 12-month trend

+182%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Grand Slam (tennis) fans

31.4% are female, 68.6% are male, average age 35.0.

Fig. 02

Gender split

31.4%
Female
68.6%
Male
Demographic split for Grand Slam (tennis) audience in Germany
MetricValue
Female31.4%
Male68.6%
Average age35.0
Estimated audience size384,260
Fig. 03

Age distribution

Ø 35.0
average years
Age distribution of the Grand Slam (tennis) audience in Germany
Age bracketShare%
16-1927%
20-2923%
30-3922%
40-4918%
50+10%
Fig. 04

Worldwide distribution

3.5%

of the worldwide Grand Slam (tennis) audience comes from Germany.

Worldwide audience distribution share by country for Grand Slam (tennis)
CountryShare
United States16.6%
Japan13.2%
Italy10.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Grand Slam (tennis) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Grand Slam (tennis) fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~80K1.26×
02Hamburg~10K1.25×
03Baden-Württemberg~60K1.20×
04Schleswig-Holstein~20K1.16×
05Niedersachsen~40K1.10×
06Nordrhein-Westfalen~90K1.08×
07Rheinland-Pfalz~20K1.05×
08Berlin~20K1.05×
09Hessen~30K1.04×
10Saarland~5K0.99×
11Bremen~3K0.95×
12Mecklenburg-Vorpommern~6K0.86×
13Brandenburg~10K0.83×
14Sachsen~20K0.82×
15Thüringen~8K0.79×
16Sachsen-Anhalt~7K0.75×
Fig. 06

Affinity by region

Affinity by region — Grand Slam (tennis), Germany
0.75×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Grand Slam (tennis) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Grand Slam (tennis) audience
#·InterestCategoryAffinity×
01US Open (tennis)Sports70.59×
02Australian OpenSports68.92×
03ATP World Tour Masters 1000Sports51.32×
04Andy MurraySports36.67×
05Rafael NadalSports29.30×
06The Championships, WimbledonSports29.01×
07Serena WilliamsSports27.15×
08Roger FedererSports24.49×
09Alexander ZverevSports17.79×
10Steffi GrafSports13.49×
11Women's Tennis AssociationSports13.16×
12Justin EngelSports12.88×
13PGA TourSports12.13×
14Novak DjokovicSports10.22×
15Kevin CostnerMovies & TV9.81×
16Boris BeckerSports6.52×
17TransfermarktSports4.75×
18RB LeipzigSports4.21×
19TipicoGames4.11×
20TagesschauMovies & TV2.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Grand Slam (tennis) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Grand Slam (tennis) audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.78×
Early Adopter MentalityPOWER1.38×
Career OrientationPOWER1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Grand Slam (tennis) audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.52×
DIY MentalityTHRILL0.60×
CreativityOPEN0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Grand Slam (tennis) have in Germany?

Grand Slam (tennis) has an estimated audience of 384,260 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Grand Slam (tennis) fans?

31.4% of Grand Slam (tennis) fans are female, 68.6% are male, with an average age of 35.0 years.

03

Which brands do Grand Slam (tennis) fans like most?

Grand Slam (tennis) fans show strongest brand affinity for US Open (tennis) (70.59×), Australian Open (68.92×), and Alexander Zverev (17.79×) over the country average.

04

Where do Grand Slam (tennis) fans live in Germany?

Grand Slam (tennis) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~80K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Grand Slam (tennis) fans also like?

Beyond Grand Slam (tennis) itself, the audience over-indexes on Australian Open (68.92×), Alexander Zverev (17.79×), The Championships, Wimbledon (29.01×), and Serena Williams (27.15×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Tennis audiences in Germany

See Grand Slam (tennis) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Grand Slam (tennis). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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