Rascasse Audience Intelligence

Women's Tennis Association Audience in Germany

A data profile of the people who buy, follow and care about Women's Tennis Association in Germany — modelled from more than twelve digital signal sources. Women's Tennis Association has an estimated audience of 839,434 people in Germany.

#19among Tennis in Germany#97among Event in Germany#602in Sports

The average Women's Tennis Association fan in Germany is 37.3 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Alexander Zverev, Jannik Sinner, Aryna Sabalenka, with strongest over-indexing on Alexander Zverev (12.33× the country average).

Demographically, the Women's Tennis Association audience skews more male with an average age of 37.3, and over-indexes on personality traits such as Sports Activity, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Women's Tennis Association fan in Germany is more male, around 37.3 years old, with strong Sports Activity tendencies and a notable affinity for Alexander Zverev.

Category: Sports · Type: Event · Subtype: Tennis

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Women's Tennis Association profile in Germany.

Audience size
839K
in Germany
Gender
41.0%♀
59.0% male
Age
37.3
average years
Country rank
#7562
Event in Germany
Fig. 01

Search interest · 12-month trend

-23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Women's Tennis Association fans

41.0% are female, 59.0% are male, average age 37.3.

Fig. 02

Gender split

41.0%
Female
59.0%
Male
Demographic split for Women's Tennis Association audience in Germany
MetricValue
Female41.0%
Male59.0%
Average age37.3
Estimated audience size839,434
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the Women's Tennis Association audience in Germany
Age bracketShare%
16-1919%
20-2925%
30-3924%
40-4920%
50+12%
Fig. 04

Worldwide distribution

10.4%

of the worldwide Women's Tennis Association audience comes from Germany.

Worldwide audience distribution share by country for Women's Tennis Association
CountryShare
China14.1%
Spain10.8%
Germany10.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Women's Tennis Association audience in Germany is strongest.

Fig. 05

Top regions by affinity

Women's Tennis Association fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~10K1.40×
02Berlin~50K1.35×
03Hamburg~20K1.29×
04Baden-Württemberg~100K1.27×
05Hessen~80K1.24×
06Rheinland-Pfalz~50K1.19×
07Schleswig-Holstein~30K1.17×
08Bayern~200K1.16×
09Nordrhein-Westfalen~200K1.03×
10Niedersachsen~80K0.97×
11Saarland~9K0.86×
12Brandenburg~20K0.73×
13Sachsen~30K0.70×
14Mecklenburg-Vorpommern~10K0.69×
15Thüringen~10K0.61×
16Sachsen-Anhalt~10K0.56×
Fig. 06

Affinity by region

Affinity by region — Women's Tennis Association, Germany
0.56×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Women's Tennis Association audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Women's Tennis Association audience
#·InterestCategoryAffinity×
01United States Tennis AssociationSports28.69×
02Iga SwiatekSports26.50×
03Elina SvitolinaSports24.72×
04Jasmine PaoliniSports22.78×
05Serena WilliamsSports22.38×
06International Tennis FederationSports21.16×
07RimowaFashion & Accessoires19.81×
08Aryna SabalenkaSports18.11×
09Rafael NadalSports18.07×
10Tennis ballSports17.95×
11Venus WilliamsSports17.50×
12Australian OpenSports17.26×
13Roger FedererSports15.40×
14Emma RaducanuSports15.38×
15The Championships, WimbledonSports14.53×
16Roland GarrosSports14.51×
17Jannik SinnerSports13.79×
18Davis CupSports13.28×
19Alexander ZverevSports12.33×
20Novak DjokovicSports11.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Women's Tennis Association audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Women's Tennis Association audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.33×
SustainabilityBALANCE1.32×
Luxury OrientationPREMIUM1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Women's Tennis Association audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.57×
Social Media UsageJOY0.66×
Career OrientationPOWER0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Women's Tennis Association have in Germany?

Women's Tennis Association has an estimated audience of 839,434 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Women's Tennis Association fans?

41.0% of Women's Tennis Association fans are female, 59.0% are male, with an average age of 37.3 years.

03

Which brands do Women's Tennis Association fans like most?

Women's Tennis Association fans show strongest brand affinity for Alexander Zverev (12.33×), Jannik Sinner (13.79×), and Aryna Sabalenka (18.11×) over the country average.

04

Where do Women's Tennis Association fans live in Germany?

Women's Tennis Association fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Women's Tennis Association fans also like?

Beyond Women's Tennis Association itself, the audience over-indexes on Jannik Sinner (13.79×), Aryna Sabalenka (18.11×), Rimowa (19.81×), and Australian Open (17.26×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Tennis audiences in Germany

See Women's Tennis Association audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Women's Tennis Association. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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