Women's Tennis Association Audience in Germany
Women's Tennis Association has an estimated audience of 24,581 people in Germany. 41.0% are female, 59.0% are male, average age 37.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Alexander Zverev, Jannik Sinner, Aryna Sabalenka, Iga Swiatek, Australian Open.
The average Women's Tennis Association fan in Germany is 37.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Alexander Zverev, Jannik Sinner, Aryna Sabalenka, with strongest over-indexing on Alexander Zverev (12.33× the country average). Demographically, the Women's Tennis Association audience skews more male with an average age of 37.3, and over-indexes on personality traits such as Sports Activity, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Tennis
Demographics of Women's Tennis Association fans
| Metric | Value |
|---|---|
| Female | 41.0% |
| Male | 59.0% |
| Average age | 37.3 |
| Estimated audience size | 24,581 |
Audience persona
The typical Women's Tennis Association fan in Germany is more male, around 37.3 years old, with strong Sports Activity tendencies and a notable affinity for Alexander Zverev.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 192,262 | 1.07× |
| Bayern | 157,083 | 1.19× |
| Baden-Württemberg | 144,104 | 1.28× |
| Niedersachsen | 78,809 | 0.99× |
| Hessen | 74,438 | 1.19× |
| Rheinland-Pfalz | 50,269 | 1.22× |
| Berlin | 47,848 | 1.3× |
| Schleswig-Holstein | 35,356 | 1.2× |
| Sachsen | 27,109 | 0.67× |
| Hamburg | 23,073 | 1.24× |
| Brandenburg | 18,462 | 0.72× |
| Thüringen | 11,673 | 0.56× |
| Sachsen-Anhalt | 10,762 | 0.5× |
| Mecklenburg-Vorpommern | 10,355 | 0.66× |
| Bremen | 9,778 | 1.39× |
| Saarland | 8,405 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Alexander Zverev | 12.33× | Sports |
| Jannik Sinner | 13.79× | Sports |
| Aryna Sabalenka | 18.11× | Sports |
| Iga Swiatek | 26.5× | Sports |
| Australian Open | 17.26× | Sports |
| Rimowa | 19.81× | Fashion & Accessoires |
| The Championships, Wimbledon | 14.53× | Sports |
| Tennis ball | 17.95× | Sports |
| Novak Djokovic | 11× | Sports |
| Serena Williams | 22.38× | Sports |
| Jasmine Paolini | 22.78× | Sports |
| Davis Cup | 13.28× | Sports |
| United States Tennis Association | 28.69× | Sports |
| Roland Garros | 14.51× | Sports |
| Emma Raducanu | 15.38× | Sports |
| Rafael Nadal | 18.07× | Sports |
| International Tennis Federation | 21.16× | Sports |
| Elina Svitolina | 24.72× | Sports |
| Carlos Alcaraz | 7.01× | Sports |
| Roger Federer | 15.4× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.64 |
| Career Orientation | POWER | 1.48 |
| Luxury Orientation | PREMIUM | 1.35 |
| Urban Lifestyle | OPEN | 1.28 |
| Risk Appetite | THRILL | 1.2 |
| Quality Awareness | PREMIUM | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 27.0% |
| Greece | 5.6% |
| Romania | 5.0% |
See Women's Tennis Association audiences in other countries
- Women's Tennis Association — United States
- Women's Tennis Association — United Kingdom
- Women's Tennis Association — France
- Women's Tennis Association — Italy
- Women's Tennis Association — Spain
- Women's Tennis Association — Brazil
- Women's Tennis Association — Japan
- Women's Tennis Association — South Korea
- Women's Tennis Association — India
More Tennis audiences in Germany
- Alexander Zverev (5,532,202)
- Jannik Sinner (4,090,141)
- Boris Becker (2,992,722)
- Carlos Alcaraz (2,763,027)
- Novak Djokovic (2,523,608)
Frequently asked questions
How many fans does Women's Tennis Association have in Germany?
Women's Tennis Association has an estimated audience of 24,581 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Women's Tennis Association fans?
41.0% of Women's Tennis Association fans are female, 59.0% are male, with an average age of 37.3 years.
Which brands do Women's Tennis Association fans like most?
Women's Tennis Association fans show strongest brand affinity for Alexander Zverev (12.33×), Jannik Sinner (13.79×), and Aryna Sabalenka (18.11×) over the country average.
Where do Women's Tennis Association fans live in Germany?
Women's Tennis Association fans in Germany are most concentrated in Nordrhein-Westfalen (reach 192,262), Bayern (reach 157,083), and Baden-Württemberg (reach 144,104). These three regions account for the largest share of the active audience.
What other brands do Women's Tennis Association fans also like?
Beyond Women's Tennis Association itself, the audience over-indexes on Jannik Sinner (13.79×), Aryna Sabalenka (18.11×), Iga Swiatek (26.5×), and Australian Open (17.26×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Women's Tennis Association. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.