Rascasse Audience Intelligence

Aryna Sabalenka Audience in Germany

A data profile of the people who buy, follow and care about Aryna Sabalenka in Germany — modelled from more than twelve digital signal sources. Aryna Sabalenka has an estimated audience of 1,537,003 people in Germany.

#9among Tennis in Germany#446among Person in Germany#383in Sports

The average Aryna Sabalenka fan in Germany is 37.0 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Kevin Costner, Alexander Zverev, US Open (tennis), with strongest over-indexing on Kevin Costner (37.26× the country average).

Demographically, the Aryna Sabalenka audience skews more male with an average age of 37.0, and over-indexes on personality traits such as Risk Appetite, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Aryna Sabalenka fan in Germany is more male, around 37.0 years old, with strong Risk Appetite tendencies and a notable affinity for Kevin Costner.

Category: Sports · Type: Person · Subtype: Tennis

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Aryna Sabalenka profile in Germany.

Audience size
1.5M
in Germany
Gender
36.7%♀
63.3% male
Age
37.0
average years
Country rank
#4363
Person in Germany
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Aryna Sabalenka fans

36.7% are female, 63.3% are male, average age 37.0.

Fig. 02

Gender split

36.7%
Female
63.3%
Male
Demographic split for Aryna Sabalenka audience in Germany
MetricValue
Female36.7%
Male63.3%
Average age37.0
Estimated audience size1,537,003
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the Aryna Sabalenka audience in Germany
Age bracketShare%
16-1924%
20-2920%
30-3920%
40-4920%
50+14%
Fig. 04

Worldwide distribution

4.9%

of the worldwide Aryna Sabalenka audience comes from Germany.

Worldwide audience distribution share by country for Aryna Sabalenka
CountryShare
United States14.8%
Italy9.6%
Poland9.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Aryna Sabalenka audience in Germany is strongest.

Fig. 05

Top regions by affinity

Aryna Sabalenka fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~300K1.32×
02Hamburg~50K1.26×
03Nordrhein-Westfalen~400K1.24×
04Bayern~300K1.22×
05Hessen~100K1.18×
06Berlin~80K1.13×
07Niedersachsen~200K1.10×
08Schleswig-Holstein~60K1.09×
09Rheinland-Pfalz~80K1.05×
10Saarland~20K1.02×
11Bremen~10K0.91×
12Brandenburg~40K0.78×
13Sachsen~60K0.74×
14Mecklenburg-Vorpommern~20K0.74×
15Thüringen~30K0.66×
16Sachsen-Anhalt~30K0.63×
Fig. 06

Affinity by region

Affinity by region — Aryna Sabalenka, Germany
0.63×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Aryna Sabalenka audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Aryna Sabalenka audience
#·InterestCategoryAffinity×
01ATP World TourSports47.33×
02Kevin CostnerMovies & TV37.26×
03US Open (tennis)Sports37.19×
04ATP World Tour Masters 1000Sports34.92×
05Australian OpenSports33.12×
06Serena WilliamsSports29.99×
07Table Tennis World CupSports29.62×
08The Championships, WimbledonSports24.27×
09Rafael NadalSports20.86×
10Roger FedererSports20.39×
11Women's Tennis AssociationSports18.11×
12Alexander ZverevSports16.78×
13Squash (sport)Sports15.06×
14Justin EngelSports14.27×
15WE FashionFashion & Accessoires13.14×
16Novak DjokovicSports8.65×
17PGA TourSports8.21×
18TipicoGames4.51×
19RB LeipzigSports4.44×
20FIFA World CupSports2.32×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Aryna Sabalenka audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Aryna Sabalenka audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.61×
Career OrientationPOWER1.38×
Early Adopter MentalityPOWER1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Aryna Sabalenka audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.58×
CreativityOPEN0.69×
DIY MentalityTHRILL0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Aryna Sabalenka have in Germany?

Aryna Sabalenka has an estimated audience of 1,537,003 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Aryna Sabalenka fans?

36.7% of Aryna Sabalenka fans are female, 63.3% are male, with an average age of 37.0 years.

03

Which brands do Aryna Sabalenka fans like most?

Aryna Sabalenka fans show strongest brand affinity for Kevin Costner (37.26×), Alexander Zverev (16.78×), and US Open (tennis) (37.19×) over the country average.

04

Where do Aryna Sabalenka fans live in Germany?

Aryna Sabalenka fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Aryna Sabalenka fans also like?

Beyond Aryna Sabalenka itself, the audience over-indexes on Alexander Zverev (16.78×), US Open (tennis) (37.19×), Australian Open (33.12×), and The Championships, Wimbledon (24.27×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Tennis audiences in Germany

See Aryna Sabalenka audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Aryna Sabalenka. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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