Serena Williams Audience in Germany
Serena Williams has an estimated audience of 604,544 people in Germany. 42.6% are female, 57.4% are male, average age 35.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Alexander Zverev, Jannik Sinner, Aryna Sabalenka, US Open (tennis), Iga Swiatek.
The average Serena Williams fan in Germany is 35.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Alexander Zverev, Jannik Sinner, Aryna Sabalenka, with strongest over-indexing on Alexander Zverev (22.53× the country average). Demographically, the Serena Williams audience skews more male with an average age of 35.1, and over-indexes on personality traits such as Career Orientation, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Person · Subtype: Tennis
Demographics of Serena Williams fans
| Metric | Value |
|---|---|
| Female | 42.6% |
| Male | 57.4% |
| Average age | 35.1 |
| Estimated audience size | 604,544 |
Audience persona
The typical Serena Williams fan in Germany is more male, around 35.1 years old, with strong Career Orientation tendencies and a notable affinity for Alexander Zverev.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 148,235 | 1.12× |
| Bayern | 114,297 | 1.18× |
| Baden-Württemberg | 101,146 | 1.23× |
| Niedersachsen | 59,086 | 1.01× |
| Hessen | 55,605 | 1.21× |
| Rheinland-Pfalz | 33,979 | 1.12× |
| Berlin | 32,496 | 1.2× |
| Sachsen | 24,940 | 0.84× |
| Schleswig-Holstein | 21,293 | 0.98× |
| Brandenburg | 16,081 | 0.86× |
| Hamburg | 15,665 | 1.15× |
| Thüringen | 12,237 | 0.79× |
| Sachsen-Anhalt | 11,529 | 0.74× |
| Mecklenburg-Vorpommern | 8,882 | 0.77× |
| Saarland | 6,551 | 0.88× |
| Bremen | 4,813 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Alexander Zverev | 22.53× | Sports |
| Jannik Sinner | 26.18× | Sports |
| Aryna Sabalenka | 29.99× | Sports |
| US Open (tennis) | 32.35× | Sports |
| Iga Swiatek | 42.88× | Sports |
| Cricbuzz | 41.61× | Sports |
| Australian Open | 27.36× | Sports |
| The Championships, Wimbledon | 23.16× | Sports |
| Tennis Channel | 55.88× | Sports |
| Tennis court | 39.12× | Sports |
| Novak Djokovic | 16.72× | Sports |
| Venus Williams | 41.18× | Sports |
| Miami Open (tennis) | 73.62× | Sports |
| Women's Tennis Association | 28.24× | Sports |
| Roland Garros | 30.19× | Sports |
| Kevin Costner | 20× | Movies & TV |
| Elina Svitolina | 45.89× | Sports |
| Emma Raducanu | 26.97× | Sports |
| Carlos Alcaraz | 12.78× | Sports |
| Holger Rune | 39.75× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.34 |
| Sports Activity | POWER | 1.31 |
| Sustainability | BALANCE | 1.18 |
| Spirituality | BALANCE | 1.16 |
| Early Adopter Mentality | POWER | 1.15 |
| Quality Awareness | PREMIUM | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 33.0% |
| Brazil | 5.7% |
| Italy | 5.6% |
See Serena Williams audiences in other countries
More Tennis audiences in Germany
- Alexander Zverev (5,532,202)
- Jannik Sinner (4,090,141)
- Boris Becker (2,992,722)
- Carlos Alcaraz (2,763,027)
- Novak Djokovic (2,523,608)
Frequently asked questions
How many fans does Serena Williams have in Germany?
Serena Williams has an estimated audience of 604,544 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Serena Williams fans?
42.6% of Serena Williams fans are female, 57.4% are male, with an average age of 35.1 years.
Which brands do Serena Williams fans like most?
Serena Williams fans show strongest brand affinity for Alexander Zverev (22.53×), Jannik Sinner (26.18×), and Aryna Sabalenka (29.99×) over the country average.
Where do Serena Williams fans live in Germany?
Serena Williams fans in Germany are most concentrated in Nordrhein-Westfalen (reach 148,235), Bayern (reach 114,297), and Baden-Württemberg (reach 101,146). These three regions account for the largest share of the active audience.
What other brands do Serena Williams fans also like?
Beyond Serena Williams itself, the audience over-indexes on Jannik Sinner (26.18×), Aryna Sabalenka (29.99×), US Open (tennis) (32.35×), and Iga Swiatek (42.88×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Serena Williams. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.