Rascasse Audience Intelligence

Serena Williams Audience in Germany

A data profile of the people who buy, follow and care about Serena Williams in Germany — modelled from more than twelve digital signal sources. Serena Williams has an estimated audience of 790,470 people in Germany.

#22among Tennis in Germany#1266among Person in Germany#628in Sports

The average Serena Williams fan in Germany is 35.1 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Alexander Zverev, Jannik Sinner, US Open (tennis), with strongest over-indexing on Alexander Zverev (22.53× the country average).

Demographically, the Serena Williams audience skews more male with an average age of 35.1, and over-indexes on personality traits such as Travelling, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Serena Williams fan in Germany is more male, around 35.1 years old, with strong Travelling tendencies and a notable affinity for Alexander Zverev.

Category: Sports · Type: Person · Subtype: Tennis

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Serena Williams profile in Germany.

Audience size
790K
in Germany
Gender
42.6%♀
57.4% male
Age
35.1
average years
Country rank
#7987
Person in Germany
Fig. 01

Search interest · 12-month trend

+170%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Serena Williams fans

42.6% are female, 57.4% are male, average age 35.1.

Fig. 02

Gender split

42.6%
Female
57.4%
Male
Demographic split for Serena Williams audience in Germany
MetricValue
Female42.6%
Male57.4%
Average age35.1
Estimated audience size790,470
Fig. 03

Age distribution

Ø 35.1
average years
Age distribution of the Serena Williams audience in Germany
Age bracketShare%
16-1928%
20-2923%
30-3920%
40-4918%
50+11%
Fig. 04

Worldwide distribution

3.6%

of the worldwide Serena Williams audience comes from Germany.

Worldwide audience distribution share by country for Serena Williams
CountryShare
United States36.2%
United Kingdom7.7%
Italy6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Serena Williams audience in Germany is strongest.

Fig. 05

Top regions by affinity

Serena Williams fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~30K1.21×
02Hessen~50K1.19×
03Baden-Württemberg~100K1.18×
04Bayern~100K1.15×
05Hamburg~20K1.14×
06Rheinland-Pfalz~30K1.10×
07Nordrhein-Westfalen~100K1.09×
08Niedersachsen~60K1.01×
09Schleswig-Holstein~20K1.01×
10Bremen~5K0.98×
11Saarland~7K0.95×
12Brandenburg~20K0.86×
13Sachsen~20K0.83×
14Mecklenburg-Vorpommern~9K0.80×
15Thüringen~10K0.79×
16Sachsen-Anhalt~10K0.74×
Fig. 06

Affinity by region

Affinity by region — Serena Williams, Germany
0.74×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Serena Williams audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Serena Williams audience
#·InterestCategoryAffinity×
01Miami Open (tennis)Sports73.62×
02Tennis ChannelSports55.88×
03Elina SvitolinaSports45.89×
04Iga SwiatekSports42.88×
05CricbuzzSports41.61×
06Venus WilliamsSports41.18×
07Holger RuneSports39.75×
08Tennis courtSports39.12×
09US Open (tennis)Sports32.35×
10Roland GarrosSports30.19×
11Aryna SabalenkaSports29.99×
12Women's Tennis AssociationSports28.24×
13Australian OpenSports27.36×
14Emma RaducanuSports26.97×
15Jannik SinnerSports26.18×
16The Championships, WimbledonSports23.16×
17Alexander ZverevSports22.53×
18Kevin CostnerMovies & TV20.00×
19Novak DjokovicSports16.72×
20Moda FemininaFashion & Accessoires11.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Serena Williams audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Serena Williams audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.80×
Career OrientationPOWER1.31×
Sports ActivityPOWER1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Serena Williams audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.60×
DIY MentalityTHRILL0.66×
Pet OwnershipJOY0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Serena Williams have in Germany?

Serena Williams has an estimated audience of 790,470 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Serena Williams fans?

42.6% of Serena Williams fans are female, 57.4% are male, with an average age of 35.1 years.

03

Which brands do Serena Williams fans like most?

Serena Williams fans show strongest brand affinity for Alexander Zverev (22.53×), Jannik Sinner (26.18×), and US Open (tennis) (32.35×) over the country average.

04

Where do Serena Williams fans live in Germany?

Serena Williams fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Serena Williams fans also like?

Beyond Serena Williams itself, the audience over-indexes on Jannik Sinner (26.18×), US Open (tennis) (32.35×), Aryna Sabalenka (29.99×), and Cricbuzz (41.61×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Tennis audiences in Germany

See Serena Williams audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Serena Williams. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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