Holger Rune Audience in Germany

Holger Rune logo

Holger Rune has an estimated audience of 277,556 people in Germany. 33.6% are female, 66.4% are male, average age 36.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: VfL Wolfsburg, Peschici, Litter box, Unique Gifts, Graham Greene.

The average Holger Rune fan in Germany is 36.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include VfL Wolfsburg, Peschici, Litter box, with strongest over-indexing on VfL Wolfsburg (3.97× the country average). Demographically, the Holger Rune audience skews more male with an average age of 36.4, and over-indexes on personality traits such as Sports Activity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Tennis

Demographics of Holger Rune fans

Demographic split for Holger Rune audience in Germany
MetricValue
Female33.6%
Male66.4%
Average age36.4
Estimated audience size277,556

Audience persona

The typical Holger Rune fan in Germany is more male, around 36.4 years old, with strong Sports Activity tendencies and a notable affinity for VfL Wolfsburg.

Top regions in Germany

Top regions ranked by reach for Holger Rune in Germany
RegionReachAffinity
Nordrhein-Westfalen66,8201.1×
Bayern57,7411.29×
Baden-Württemberg43,8661.16×
Niedersachsen32,3091.2×
Hessen22,4281.06×
Schleswig-Holstein16,3271.64×
Rheinland-Pfalz15,8651.14×
Berlin12,9701.05×
Hamburg12,3201.96×
Sachsen6,5370.48×
Brandenburg4,9580.58×
Sachsen-Anhalt3,4070.47×
Mecklenburg-Vorpommern3,1550.6×
Thüringen3,0500.43×
Saarland2,9280.86×
Bremen2,3360.98×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Holger Rune audience
BrandAffinityCategory
VfL Wolfsburg3.97×Sports
Peschici21.97×Travel & Leisure
Litter box2.06×Pets & Animals
Unique Gifts2.17×Shopping
Graham Greene6.88×Literature
Progressive rock2.36×Music & Radio
Snow White (Fables)3.32×Literature
Hays, Kansas7.72×Travel & Leisure
Haberler1.7×News
Birthday Gifts2.12×Kids & Family
3D printing2.41×Technology & Electronics
Christmas Gift1.7×Kids & Family
Graham Greene (actor)3.96×
Hypertext2.88×Technology & Electronics
Knauf Insulation11.44×Business & Career
Erika Buenfil36.44×Movies & TV
Guy Torry20.51×Movies & TV
Leverage (TV series)5.11×Movies & TV
Bully (2011 film)4.82×Movies & TV
Hibachi7.6×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Holger Rune audience
TraitClusterScore
Sports ActivityPOWER1.89
Early Adopter MentalityPOWER1.73
Career OrientationPOWER1.15
PatriotismCONSERVATISM1.06
Social Media UsageJOY1.03
Pet OwnershipJOY1.03

Worldwide distribution

Worldwide audience distribution share by country for Holger Rune
CountryShare
Denmark29.6%
United States12.4%
Italy9.0%

See Holger Rune audiences in other countries

More Tennis audiences in Germany

Frequently asked questions

How many fans does Holger Rune have in Germany?

Holger Rune has an estimated audience of 277,556 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Holger Rune fans?

33.6% of Holger Rune fans are female, 66.4% are male, with an average age of 36.4 years.

Which brands do Holger Rune fans like most?

Holger Rune fans show strongest brand affinity for VfL Wolfsburg (3.97×), Peschici (21.97×), and Litter box (2.06×) over the country average.

Where do Holger Rune fans live in Germany?

Holger Rune fans in Germany are most concentrated in Nordrhein-Westfalen (reach 66,820), Bayern (reach 57,741), and Baden-Württemberg (reach 43,866). These three regions account for the largest share of the active audience.

What other brands do Holger Rune fans also like?

Beyond Holger Rune itself, the audience over-indexes on Peschici (21.97×), Litter box (2.06×), Unique Gifts (2.17×), and Graham Greene (6.88×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Holger Rune. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.