Holger Rune Audience in Germany
Holger Rune has an estimated audience of 277,556 people in Germany. 33.6% are female, 66.4% are male, average age 36.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Squash (sport), WE Fashion, Kevin Costner, The Championships, Wimbledon, Semino Rossi.
The average Holger Rune fan in Germany is 36.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Squash (sport), WE Fashion, Kevin Costner, with strongest over-indexing on Squash (sport) (36.44× the country average). Demographically, the Holger Rune audience skews more male with an average age of 36.4, and over-indexes on personality traits such as Sports Activity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Person · Subtype: Tennis
Demographics of Holger Rune fans
| Metric | Value |
|---|---|
| Female | 33.6% |
| Male | 66.4% |
| Average age | 36.4 |
| Estimated audience size | 277,556 |
Audience persona
The typical Holger Rune fan in Germany is more male, around 36.4 years old, with strong Sports Activity tendencies and a notable affinity for Squash (sport).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 66,820 | 1.1× |
| Bayern | 57,741 | 1.29× |
| Baden-Württemberg | 43,866 | 1.16× |
| Niedersachsen | 32,309 | 1.2× |
| Hessen | 22,428 | 1.06× |
| Schleswig-Holstein | 16,327 | 1.64× |
| Rheinland-Pfalz | 15,865 | 1.14× |
| Berlin | 12,970 | 1.05× |
| Hamburg | 12,320 | 1.96× |
| Sachsen | 6,537 | 0.48× |
| Brandenburg | 4,958 | 0.58× |
| Sachsen-Anhalt | 3,407 | 0.47× |
| Mecklenburg-Vorpommern | 3,155 | 0.6× |
| Thüringen | 3,050 | 0.43× |
| Saarland | 2,928 | 0.86× |
| Bremen | 2,336 | 0.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Squash (sport) | 36.44× | Sports |
| WE Fashion | 24.86× | Fashion & Accessoires |
| Kevin Costner | 18.34× | Movies & TV |
| The Championships, Wimbledon | 14.4× | Sports |
| Semino Rossi | 12.07× | Music & Radio |
| Borussia Dortmund | 2.73× | Sports |
| Serena Williams | 21.97× | Sports |
| Indian Wells Masters | 64.16× | Sports |
| Dr. Phil (TV series) | 37.48× | Movies & TV |
| Novak Djokovic | 8.75× | Sports |
| Bernhard Brink | 12.07× | Music & Radio |
| Postbank | 3.97× | Business & Career |
| Kastelruther Spatzen | 12.07× | Music & Radio |
| Tipico | 4.35× | Games |
| Women's Tennis Association | 13.36× | Sports |
| Stan Wawrinka | 32.4× | Sports |
| Table Tennis World Cup | 51.52× | Sports |
| FC Bayern Munich | 2.37× | Sports |
| Roger Federer | 14.41× | Sports |
| Sportschau | 3.05× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.89 |
| Early Adopter Mentality | POWER | 1.73 |
| Career Orientation | POWER | 1.15 |
| Patriotism | CONSERVATISM | 1.06 |
| Social Media Usage | JOY | 1.03 |
| Pet Ownership | JOY | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| Denmark | 29.6% |
| United States | 12.4% |
| Italy | 9.0% |
See Holger Rune audiences in other countries
More Tennis audiences in Germany
- Alexander Zverev (5,532,202)
- Jannik Sinner (4,090,141)
- Boris Becker (2,992,722)
- Novak Djokovic (2,523,608)
- Carlos Alcaraz (2,405,371)
Frequently asked questions
How many fans does Holger Rune have in Germany?
Holger Rune has an estimated audience of 277,556 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Holger Rune fans?
33.6% of Holger Rune fans are female, 66.4% are male, with an average age of 36.4 years.
Which brands do Holger Rune fans like most?
Holger Rune fans show strongest brand affinity for Squash (sport) (36.44×), WE Fashion (24.86×), and Kevin Costner (18.34×) over the country average.
Where do Holger Rune fans live in Germany?
Holger Rune fans in Germany are most concentrated in Nordrhein-Westfalen (reach 66,820), Bayern (reach 57,741), and Baden-Württemberg (reach 43,866). These three regions account for the largest share of the active audience.
What other brands do Holger Rune fans also like?
Beyond Holger Rune itself, the audience over-indexes on WE Fashion (24.86×), Kevin Costner (18.34×), The Championships, Wimbledon (14.4×), and Semino Rossi (12.07×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Holger Rune. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.