Rascasse Audience Intelligence

Novak Djokovic Audience in Germany

A data profile of the people who buy, follow and care about Novak Djokovic in Germany — modelled from more than twelve digital signal sources. Novak Djokovic has an estimated audience of 2,308,261 people in Germany.

#4among Tennis in Germany#206among Person in Germany#236in Sports

The average Novak Djokovic fan in Germany is 34.9 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Alexander Zverev, Handmade Crafts, Blic, with strongest over-indexing on Alexander Zverev (16.03× the country average).

Demographically, the Novak Djokovic audience skews more male with an average age of 34.9, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Novak Djokovic fan in Germany is more male, around 34.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Alexander Zverev.

Category: Sports · Type: Person · Subtype: Tennis

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Novak Djokovic profile in Germany.

Audience size
2.3M
in Germany
Gender
41.6%♀
58.4% male
Age
34.9
average years
Country rank
#2887
Person in Germany
Fig. 01

Search interest · 12-month trend

-42%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Novak Djokovic fans

41.6% are female, 58.4% are male, average age 34.9.

Fig. 02

Gender split

41.6%
Female
58.4%
Male
Demographic split for Novak Djokovic audience in Germany
MetricValue
Female41.6%
Male58.4%
Average age34.9
Estimated audience size2,308,261
Fig. 03

Age distribution

Ø 34.9
average years
Age distribution of the Novak Djokovic audience in Germany
Age bracketShare%
16-1931%
20-2921%
30-3919%
40-4918%
50+12%
Fig. 04

Worldwide distribution

3.2%

of the worldwide Novak Djokovic audience comes from Germany.

Worldwide audience distribution share by country for Novak Djokovic
CountryShare
Serbia10.6%
Italy8.8%
United States6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Novak Djokovic audience in Germany is strongest.

Fig. 05

Top regions by affinity

Novak Djokovic fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~600K1.61×
02Bayern~600K1.48×
03Hessen~300K1.44×
04Nordrhein-Westfalen~700K1.28×
05Hamburg~70K1.22×
06Berlin~100K1.16×
07Rheinland-Pfalz~100K1.13×
08Schleswig-Holstein~90K1.02×
09Bremen~20K0.98×
10Niedersachsen~200K0.94×
11Saarland~30K0.93×
12Sachsen~80K0.64×
13Brandenburg~50K0.63×
14Sachsen-Anhalt~40K0.56×
15Mecklenburg-Vorpommern~30K0.53×
16Thüringen~30K0.52×
Fig. 06

Affinity by region

Affinity by region — Novak Djokovic, Germany
0.52×1.00×1.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Novak Djokovic audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Novak Djokovic audience
#·InterestCategoryAffinity×
01Red Star BelgradeSports25.80×
02Ceca (singer)Music & Radio22.16×
03BlicNews21.07×
04Serena WilliamsSports20.36×
05Venus WilliamsSports18.54×
06The Championships, WimbledonSports17.96×
07Coco GauffSports16.56×
08Novi SadTravel & Leisure16.41×
09Alexander ZverevSports16.03×
10Ana IvanovicSports15.59×
11BelgradeTravel & Leisure15.55×
12Serbia national football teamSports13.61×
13Justin EngelSports12.97×
14Handmade CraftsKids & Family12.35×
15Carlos AlcarazSports11.62×
16Večernji listNews11.60×
17Jannik SinnerSports11.48×
18Jutarnji listNews11.40×
19DIY & Craft IdeasHome & Garden9.01×
20BodrumTravel & Leisure8.78×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Novak Djokovic audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Novak Djokovic audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.30×
Early Adopter MentalityPOWER1.13×
Design AffinityPREMIUM1.11×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Novak Djokovic audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.75×
SpiritualityBALANCE0.76×
Pet OwnershipJOY0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Novak Djokovic have in Germany?

Novak Djokovic has an estimated audience of 2,308,261 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Novak Djokovic fans?

41.6% of Novak Djokovic fans are female, 58.4% are male, with an average age of 34.9 years.

03

Which brands do Novak Djokovic fans like most?

Novak Djokovic fans show strongest brand affinity for Alexander Zverev (16.03×), Handmade Crafts (12.35×), and Blic (21.07×) over the country average.

04

Where do Novak Djokovic fans live in Germany?

Novak Djokovic fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~700K), Bayern (reach ~600K), and Baden-Württemberg (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Novak Djokovic fans also like?

Beyond Novak Djokovic itself, the audience over-indexes on Handmade Crafts (12.35×), Blic (21.07×), The Championships, Wimbledon (17.96×), and Jannik Sinner (11.48×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Tennis audiences in Germany

See Novak Djokovic audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Novak Djokovic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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