Novak Djokovic Audience in Germany
Novak Djokovic has an estimated audience of 2,523,607 people in Germany. 41.6% are female, 58.4% are male, average age 34.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Alexander Zverev, Handmade Crafts, Blic, The Championships, Wimbledon, Jannik Sinner.
The average Novak Djokovic fan in Germany is 34.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Alexander Zverev, Handmade Crafts, Blic, with strongest over-indexing on Alexander Zverev (16.03× the country average). Demographically, the Novak Djokovic audience skews more male with an average age of 34.9, and over-indexes on personality traits such as Career Orientation, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Person · Subtype: Tennis
Demographics of Novak Djokovic fans
| Metric | Value |
|---|---|
| Female | 41.6% |
| Male | 58.4% |
| Average age | 34.9 |
| Estimated audience size | 2,523,607 |
Audience persona
The typical Novak Djokovic fan in Germany is more male, around 34.9 years old, with strong Career Orientation tendencies and a notable affinity for Alexander Zverev.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 722,944 | 1.31× |
| Bayern | 612,781 | 1.51× |
| Baden-Württemberg | 568,142 | 1.65× |
| Hessen | 281,486 | 1.46× |
| Niedersachsen | 233,456 | 0.95× |
| Rheinland-Pfalz | 140,548 | 1.11× |
| Berlin | 136,316 | 1.21× |
| Schleswig-Holstein | 91,613 | 1.01× |
| Sachsen | 79,024 | 0.64× |
| Hamburg | 70,189 | 1.23× |
| Brandenburg | 48,975 | 0.63× |
| Sachsen-Anhalt | 34,991 | 0.54× |
| Thüringen | 31,270 | 0.49× |
| Saarland | 26,711 | 0.86× |
| Mecklenburg-Vorpommern | 24,059 | 0.5× |
| Bremen | 19,948 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Alexander Zverev | 16.03× | Sports |
| Handmade Crafts | 12.35× | Kids & Family |
| Blic | 21.07× | News |
| The Championships, Wimbledon | 17.96× | Sports |
| Jannik Sinner | 11.48× | Sports |
| Ana Ivanovic | 15.59× | Sports |
| Ceca (singer) | 22.16× | Music & Radio |
| Carlos Alcaraz | 11.62× | Sports |
| Belgrade | 15.55× | Travel & Leisure |
| Red Star Belgrade | 25.8× | Sports |
| DIY & Craft Ideas | 9.01× | Home & Garden |
| Serena Williams | 20.36× | Sports |
| Coco Gauff | 16.56× | Sports |
| Bodrum | 8.78× | Travel & Leisure |
| Novi Sad | 16.41× | Travel & Leisure |
| Jutarnji list | 11.4× | News |
| Serbia national football team | 13.61× | Sports |
| Večernji list | 11.6× | News |
| Beauty tips | 9.52× | Beauty & Wellness |
| Aaron Rodgers | 18.38× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.23 |
| Luxury Orientation | PREMIUM | 1.21 |
| Sports Activity | POWER | 1.2 |
| Early Adopter Mentality | POWER | 1.2 |
| Spirituality | BALANCE | 1.1 |
| Sustainability | BALANCE | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| Serbia | 10.0% |
| Italy | 9.6% |
| United States | 7.1% |
See Novak Djokovic audiences in other countries
More Tennis audiences in Germany
- Alexander Zverev (5,532,202)
- Jannik Sinner (4,090,141)
- Boris Becker (2,992,722)
- Carlos Alcaraz (2,763,027)
- Ana Ivanovic (1,925,099)
Frequently asked questions
How many fans does Novak Djokovic have in Germany?
Novak Djokovic has an estimated audience of 2,523,607 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Novak Djokovic fans?
41.6% of Novak Djokovic fans are female, 58.4% are male, with an average age of 34.9 years.
Which brands do Novak Djokovic fans like most?
Novak Djokovic fans show strongest brand affinity for Alexander Zverev (16.03×), Handmade Crafts (12.35×), and Blic (21.07×) over the country average.
Where do Novak Djokovic fans live in Germany?
Novak Djokovic fans in Germany are most concentrated in Nordrhein-Westfalen (reach 722,944), Bayern (reach 612,781), and Baden-Württemberg (reach 568,142). These three regions account for the largest share of the active audience.
What other brands do Novak Djokovic fans also like?
Beyond Novak Djokovic itself, the audience over-indexes on Handmade Crafts (12.35×), Blic (21.07×), The Championships, Wimbledon (17.96×), and Jannik Sinner (11.48×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Novak Djokovic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.