Rascasse Audience Intelligence

Miami Masters Audience in Germany

A data profile of the people who buy, follow and care about Miami Masters in Germany — modelled from more than twelve digital signal sources. Miami Masters has an estimated audience of 1,826,357 people in Germany.

#6among Tennis in Germany#49among Event in Germany#332in Sports

The average Miami Masters fan in Germany is 45.1 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Canadian Open (tennis), Quilt, Voo Store, with strongest over-indexing on Canadian Open (tennis) (225.62× the country average).

Demographically, the Miami Masters audience skews balanced with an average age of 45.1, and over-indexes on personality traits such as Mindfulness, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Miami Masters fan in Germany is balanced, around 45.1 years old, with strong Mindfulness tendencies and a notable affinity for Canadian Open (tennis).

Category: Sports · Type: Event · Subtype: Tennis

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Miami Masters profile in Germany.

Audience size
1.8M
in Germany
Gender
53.3%♀
46.7% male
Age
45.1
average years
Country rank
#3688
Event in Germany
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Miami Masters fans

53.3% are female, 46.7% are male, average age 45.1.

Fig. 02

Gender split

53.3%
Female
46.7%
Male
Demographic split for Miami Masters audience in Germany
MetricValue
Female53.3%
Male46.7%
Average age45.1
Estimated audience size1,826,357
Fig. 03

Age distribution

Ø 45.1
average years
Age distribution of the Miami Masters audience in Germany
Age bracketShare%
16-199%
20-2914%
30-3918%
40-4927%
50+33%
Fig. 04

Worldwide distribution

16.2%

of the worldwide Miami Masters audience comes from Germany.

Worldwide audience distribution share by country for Miami Masters
CountryShare
Germany16.2%
Spain14.0%
Poland11.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Miami Masters audience in Germany is strongest.

Fig. 05

Top regions by affinity

Miami Masters fans by region: top regions in Germany
#RegionReachAffinity×
01Mecklenburg-Vorpommern~50K1.33×
02Bayern~400K1.32×
03Baden-Württemberg~300K1.18×
04Schleswig-Holstein~80K1.18×
05Berlin~100K1.17×
06Thüringen~50K1.16×
07Nordrhein-Westfalen~500K1.15×
08Sachsen-Anhalt~50K1.11×
09Hamburg~50K1.09×
10Hessen~200K1.08×
11Saarland~20K1.08×
12Niedersachsen~200K1.03×
13Rheinland-Pfalz~90K0.98×
14Bremen~10K0.96×
15Brandenburg~30K0.58×
16Sachsen~40K0.47×
Fig. 06

Affinity by region

Affinity by region — Miami Masters, Germany
0.47×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Miami Masters audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Miami Masters audience
#·InterestCategoryAffinity×
01Canadian Open (tennis)Sports225.62×
02HalliburtonBusiness & Career41.99×
03HellsingLiterature27.11×
04Voo StoreShopping16.68×
05QuiltHome & Garden8.68×
06Dodge ChargerCars & Mobility8.32×
07Dodge ChallengerCars & Mobility6.77×
08LeasePlanBusiness & Career5.90×
09Padel (sport)Sports4.40×
10GentlemanMusic & Radio2.63×
11Alexander ZverevSports1.99×
12KosovoTravel & Leisure1.92×
13ICloudTechnology & Electronics1.89×
14EyebrowBeauty & Wellness1.84×
15Frida KahloArts & Culture1.80×
16Ski mountaineeringSports1.77×
17LabradorPets & Animals1.74×
18Mixed martial artsSports1.70×
19Border ColliePets & Animals1.59×
20RottweilerPets & Animals1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Miami Masters audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Miami Masters audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.03×
Career OrientationPOWER0.76×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Miami Masters audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.76×
MindfulnessBALANCE1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Miami Masters have in Germany?

Miami Masters has an estimated audience of 1,826,357 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Miami Masters fans?

53.3% of Miami Masters fans are female, 46.7% are male, with an average age of 45.1 years.

03

Which brands do Miami Masters fans like most?

Miami Masters fans show strongest brand affinity for Canadian Open (tennis) (225.62×), Quilt (8.68×), and Voo Store (16.68×) over the country average.

04

Where do Miami Masters fans live in Germany?

Miami Masters fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Miami Masters fans also like?

Beyond Miami Masters itself, the audience over-indexes on Quilt (8.68×), Voo Store (16.68×), Halliburton (41.99×), and Hellsing (27.11×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Tennis audiences in Germany

See Miami Masters audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Miami Masters. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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