Miami Masters Audience in Germany
Miami Masters has an estimated audience of 1,827,109 people in Germany. 53.3% are female, 46.7% are male, average age 45.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Zihuatanejo, College of the Holy Cross, Rod Hutchinson, Hipster, Anton Hofreiter.
The average Miami Masters fan in Germany is 45.1 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Zihuatanejo, College of the Holy Cross, Rod Hutchinson, with strongest over-indexing on Zihuatanejo (50.38× the country average). Demographically, the Miami Masters audience skews balanced with an average age of 45.1, and over-indexes on personality traits such as Mindfulness, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Tennis
Demographics of Miami Masters fans
| Metric | Value |
|---|---|
| Female | 53.3% |
| Male | 46.7% |
| Average age | 45.1 |
| Estimated audience size | 1,827,109 |
Audience persona
The typical Miami Masters fan in Germany is balanced, around 45.1 years old, with strong Mindfulness tendencies and a notable affinity for Zihuatanejo.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 407,630 | 1.02× |
| Bayern | 343,752 | 1.17× |
| Baden-Württemberg | 290,260 | 1.16× |
| Niedersachsen | 160,370 | 0.9× |
| Hessen | 147,649 | 1.06× |
| Berlin | 86,640 | 1.06× |
| Rheinland-Pfalz | 78,496 | 0.86× |
| Schleswig-Holstein | 66,286 | 1.01× |
| Thüringen | 63,093 | 1.36× |
| Sachsen-Anhalt | 60,802 | 1.28× |
| Mecklenburg-Vorpommern | 53,714 | 1.54× |
| Hamburg | 44,385 | 1.07× |
| Sachsen | 30,903 | 0.34× |
| Brandenburg | 27,613 | 0.49× |
| Saarland | 17,332 | 0.77× |
| Bremen | 13,971 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Zihuatanejo | 50.38× | Travel & Leisure |
| College of the Holy Cross | 27.94× | Business & Career |
| Rod Hutchinson | 34.16× | Sports |
| Hipster | 2.8× | Politics & Society |
| Anton Hofreiter | 1.66× | Politics & Society |
| Haugesund | 2.12× | Travel & Leisure |
| Wyeth | 3.85× | Health |
| homify | 2.81× | Home & Garden |
| Tuấn Hưng | 6.45× | Music & Radio |
| Hafjell | 1.75× | Travel & Leisure |
| Hologic | 2.38× | Health |
| Hope Springs | 1.74× | Movies & TV |
| Umrah & Hajj | 1.77× | Politics & Society |
| Humble Pie (band) | 1.64× | Music & Radio |
| Haslingden | 6.19× | Travel & Leisure |
| Humboldt State University | 1.95× | Business & Career |
| Technische Universität Ilmenau | 1.56× | Business & Career |
| Collingwood Football Club | 1.75× | Sports |
| Humber College | 2.35× | Business & Career |
| Hogan Stand | 3× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.08 |
| Career Orientation | POWER | 0.93 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 16.2% |
| Spain | 14.1% |
| Poland | 11.5% |
See Miami Masters audiences in other countries
More Tennis audiences in Germany
- Alexander Zverev (5,532,202)
- Jannik Sinner (4,090,141)
- Boris Becker (2,992,722)
- Carlos Alcaraz (2,763,027)
- Novak Djokovic (2,523,608)
Frequently asked questions
How many fans does Miami Masters have in Germany?
Miami Masters has an estimated audience of 1,827,109 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Miami Masters fans?
53.3% of Miami Masters fans are female, 46.7% are male, with an average age of 45.1 years.
Which brands do Miami Masters fans like most?
Miami Masters fans show strongest brand affinity for Zihuatanejo (50.38×), College of the Holy Cross (27.94×), and Rod Hutchinson (34.16×) over the country average.
Where do Miami Masters fans live in Germany?
Miami Masters fans in Germany are most concentrated in Nordrhein-Westfalen (reach 407,630), Bayern (reach 343,752), and Baden-Württemberg (reach 290,260). These three regions account for the largest share of the active audience.
What other brands do Miami Masters fans also like?
Beyond Miami Masters itself, the audience over-indexes on College of the Holy Cross (27.94×), Rod Hutchinson (34.16×), Hipster (2.8×), and Anton Hofreiter (1.66×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Miami Masters. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.