LeasePlan Audience in Germany
LeasePlan has an estimated audience of 286,954 people in Germany. 58.9% are female, 41.1% are male, average age 39.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Fiat 500X, Huizen, AutoScout24, Sixt, Fiat 500 (2007).
The average LeasePlan fan in Germany is 39.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Fiat 500X, Huizen, AutoScout24, with strongest over-indexing on Fiat 500X (49.67× the country average). Demographically, the LeasePlan audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Risk Appetite, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand
Demographics of LeasePlan fans
| Metric | Value |
|---|---|
| Female | 58.9% |
| Male | 41.1% |
| Average age | 39.6 |
| Estimated audience size | 286,954 |
Audience persona
The typical LeasePlan fan in Germany is more female, around 39.6 years old, with strong Risk Appetite tendencies and a notable affinity for Fiat 500X.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 100,855 | 1.61× |
| Bayern | 55,225 | 1.2× |
| Baden-Württemberg | 52,518 | 1.34× |
| Hessen | 43,922 | 2.01× |
| Niedersachsen | 23,560 | 0.85× |
| Rheinland-Pfalz | 15,319 | 1.07× |
| Sachsen | 10,972 | 0.78× |
| Berlin | 10,810 | 0.84× |
| Schleswig-Holstein | 9,256 | 0.9× |
| Hamburg | 8,922 | 1.38× |
| Brandenburg | 6,132 | 0.69× |
| Thüringen | 4,269 | 0.58× |
| Sachsen-Anhalt | 3,869 | 0.52× |
| Mecklenburg-Vorpommern | 3,388 | 0.62× |
| Saarland | 2,522 | 0.72× |
| Bremen | 2,238 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Fiat 500X | 49.67× | Cars & Mobility |
| Huizen | 43.7× | Travel & Leisure |
| AutoScout24 | 5.48× | Cars & Mobility |
| Sixt | 10.97× | Cars & Mobility |
| Fiat 500 (2007) | 14.47× | Cars & Mobility |
| GeoGuessr | 7.18× | Internet & Social Media |
| Augmented reality | 16.98× | Technology & Electronics |
| Ai Weiwei | 54.87× | Arts & Culture |
| Borussia Dortmund | 2.63× | Sports |
| Vienna State Opera | 44.38× | Travel & Leisure |
| Virgin Australia | 90.26× | Music & Radio |
| qantas airways | 68.77× | Travel & Leisure |
| Opel Corsa | 11.86× | Cars & Mobility |
| European driving licence | 30.11× | Cars & Mobility |
| Royal Dutch Touring Club | 78.99× | Cars & Mobility |
| Citroën C3 | 15.08× | Cars & Mobility |
| Opel Mokka | 11.95× | Cars & Mobility |
| Carlos Alcaraz | 8.16× | Sports |
| Amateur astronomy | 19.79× | Politics & Society |
| Citroën Jumpy | 21.1× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.89 |
| Need for Security | CONSERVATISM | 1.86 |
| Sports Activity | POWER | 1.78 |
| DIY Mentality | THRILL | 1.64 |
| Sustainability | BALANCE | 1.48 |
| Urban Lifestyle | OPEN | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 19.5% |
| Netherlands | 14.8% |
| Greece | 13.4% |
See LeasePlan audiences in other countries
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Frequently asked questions
How many fans does LeasePlan have in Germany?
LeasePlan has an estimated audience of 286,954 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of LeasePlan fans?
58.9% of LeasePlan fans are female, 41.1% are male, with an average age of 39.6 years.
Which brands do LeasePlan fans like most?
LeasePlan fans show strongest brand affinity for Fiat 500X (49.67×), Huizen (43.7×), and AutoScout24 (5.48×) over the country average.
Where do LeasePlan fans live in Germany?
LeasePlan fans in Germany are most concentrated in Nordrhein-Westfalen (reach 100,855), Bayern (reach 55,225), and Baden-Württemberg (reach 52,518). These three regions account for the largest share of the active audience.
What other brands do LeasePlan fans also like?
Beyond LeasePlan itself, the audience over-indexes on Huizen (43.7×), AutoScout24 (5.48×), Sixt (10.97×), and Fiat 500 (2007) (14.47×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for LeasePlan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.