Augmented reality Audience in Germany
Augmented reality has an estimated audience of 1,027,566 people in Germany. 33.0% are female, 67.0% are male, average age 33.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: GeoGuessr, Ray Ban Meta, Health informatics, MIT Computer Science and Artificial Intelligence Laboratory, Industrial engineering.
The average Augmented reality fan in Germany is 33.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include GeoGuessr, Ray Ban Meta, Health informatics, with strongest over-indexing on GeoGuessr (52.98× the country average). Demographically, the Augmented reality audience skews more male with an average age of 33.2, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic · Subtype: Tech trend
Demographics of Augmented reality fans
| Metric | Value |
|---|---|
| Female | 33.0% |
| Male | 67.0% |
| Average age | 33.2 |
| Estimated audience size | 1,027,566 |
Audience persona
The typical Augmented reality fan in Germany is more male, around 33.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for GeoGuessr.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 248,154 | 1.1× |
| Bayern | 192,019 | 1.16× |
| Baden-Württemberg | 169,739 | 1.21× |
| Hessen | 98,861 | 1.26× |
| Niedersachsen | 97,826 | 0.98× |
| Berlin | 53,828 | 1.17× |
| Rheinland-Pfalz | 50,621 | 0.98× |
| Sachsen | 46,776 | 0.93× |
| Schleswig-Holstein | 33,380 | 0.9× |
| Brandenburg | 27,631 | 0.87× |
| Hamburg | 25,500 | 1.1× |
| Thüringen | 22,676 | 0.87× |
| Sachsen-Anhalt | 20,962 | 0.79× |
| Mecklenburg-Vorpommern | 14,675 | 0.75× |
| Saarland | 11,654 | 0.92× |
| Bremen | 8,812 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| GeoGuessr | 52.98× | Internet & Social Media |
| Ray Ban Meta | 52.91× | Fashion & Accessoires |
| Health informatics | 27.32× | Business & Career |
| MIT Computer Science and Artificial Intelligence Laboratory | 48.76× | Business & Career |
| Industrial engineering | 9.14× | Business & Career |
| Mixed reality | 21.59× | Technology & Electronics |
| Gmail | 3.93× | Internet & Social Media |
| Digitizing | 7.74× | Technology & Electronics |
| Gemini | 4.82× | Technology & Electronics |
| Thingiverse | 10.82× | Arts & Culture |
| Digital Trends | 6.57× | Technology & Electronics |
| Sustainable energy | 3.61× | Home & Garden |
| Automation | 4.56× | Technology & Electronics |
| Chat GPT | 3.42× | Technology & Electronics |
| Robotics | 8.2× | Technology & Electronics |
| Artificial intelligence | 3.96× | Technology & Electronics |
| Google Drive | 4.29× | Technology & Electronics |
| FRITZ!Box | 3.01× | Technology & Electronics |
| Sharaf DG | 89.45× | Technology & Electronics |
| OpenAI | 3.96× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.6 |
| Sustainability | BALANCE | 1.92 |
| Need for Security | CONSERVATISM | 1.78 |
| DIY Mentality | THRILL | 1.56 |
| Social Media Usage | JOY | 1.39 |
| Quality Awareness | PREMIUM | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.2% |
| Japan | 5.5% |
| United Kingdom | 4.9% |
See Augmented reality audiences in other countries
More Tech trend audiences in Germany
- Efficient energy use (7,855,231)
- Cloud computing (6,762,657)
- Artificial intelligence (6,021,041)
- Creative Commons (3,925,272)
- Home automation (3,907,529)
Frequently asked questions
How many fans does Augmented reality have in Germany?
Augmented reality has an estimated audience of 1,027,566 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Augmented reality fans?
33.0% of Augmented reality fans are female, 67.0% are male, with an average age of 33.2 years.
Which brands do Augmented reality fans like most?
Augmented reality fans show strongest brand affinity for GeoGuessr (52.98×), Ray Ban Meta (52.91×), and Health informatics (27.32×) over the country average.
Where do Augmented reality fans live in Germany?
Augmented reality fans in Germany are most concentrated in Nordrhein-Westfalen (reach 248,154), Bayern (reach 192,019), and Baden-Württemberg (reach 169,739). These three regions account for the largest share of the active audience.
What other brands do Augmented reality fans also like?
Beyond Augmented reality itself, the audience over-indexes on Ray Ban Meta (52.91×), Health informatics (27.32×), MIT Computer Science and Artificial Intelligence Laboratory (48.76×), and Industrial engineering (9.14×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Augmented reality. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.