Digitizing Audience in Germany
Digitizing has an estimated audience of 2,445,520 people in Germany. 39.0% are female, 61.0% are male, average age 43.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Cocktail, Christmas Gift, CAC 40, Unique Gifts, Urban Outfitters.
The average Digitizing fan in Germany is 43.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Cocktail, Christmas Gift, CAC 40, with strongest over-indexing on Cocktail (2.52× the country average). Demographically, the Digitizing audience skews more male with an average age of 43.5, and over-indexes on personality traits such as Career Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Digitizing fans
| Metric | Value |
|---|---|
| Female | 39.0% |
| Male | 61.0% |
| Average age | 43.5 |
| Estimated audience size | 2,445,520 |
Audience persona
The typical Digitizing fan in Germany is more male, around 43.5 years old, with strong Career Orientation tendencies and a notable affinity for Cocktail.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 576,026 | 1.08× |
| Bayern | 515,405 | 1.31× |
| Baden-Württemberg | 375,007 | 1.12× |
| Niedersachsen | 273,198 | 1.15× |
| Hessen | 197,062 | 1.06× |
| Rheinland-Pfalz | 134,486 | 1.1× |
| Berlin | 106,371 | 0.97× |
| Sachsen | 102,526 | 0.85× |
| Schleswig-Holstein | 75,986 | 0.87× |
| Brandenburg | 62,378 | 0.82× |
| Thüringen | 53,887 | 0.86× |
| Hamburg | 52,692 | 0.95× |
| Sachsen-Anhalt | 47,835 | 0.75× |
| Mecklenburg-Vorpommern | 42,501 | 0.91× |
| Saarland | 38,487 | 1.28× |
| Bremen | 18,884 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cocktail | 2.52× | Food & Beverages |
| Christmas Gift | 2.74× | Kids & Family |
| CAC 40 | 2.22× | Business & Career |
| Unique Gifts | 1.61× | Shopping |
| Urban Outfitters | 1.76× | Shopping |
| Israel | 2× | Travel & Leisure |
| Esra Erol | 5.63× | Movies & TV |
| Stradivarius | 1.57× | Shopping |
| Birthday Gifts | 1.51× | Kids & Family |
| Preacher (comics) | 5.82× | Literature |
| Headhunters (film) | 3.35× | Movies & TV |
| Peugeot 308 | 2.6× | Cars & Mobility |
| Google Home | 3.93× | Technology & Electronics |
| Euphonium | 7.17× | Music & Radio |
| Volvo V60 | 3.1× | Cars & Mobility |
| Solo climbing | 2.59× | Sports |
| Metamorphoses | 2.09× | Literature |
| Business English | 1.73× | Business & Career |
| Molly Hatchet | 8.01× | Music & Radio |
| Home Delivery | 1.58× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 2.18 |
| Need for Security | CONSERVATISM | 1.91 |
| Sustainability | BALANCE | 1.84 |
| Early Adopter Mentality | POWER | 1.82 |
| Indulgence | JOY | 1.5 |
| Patriotism | CONSERVATISM | 1.46 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 26.2% |
| Italy | 13.8% |
| United States | 12.2% |
See Digitizing audiences in other countries
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Digitizing have in Germany?
Digitizing has an estimated audience of 2,445,520 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Digitizing fans?
39.0% of Digitizing fans are female, 61.0% are male, with an average age of 43.5 years.
Which brands do Digitizing fans like most?
Digitizing fans show strongest brand affinity for Cocktail (2.52×), Christmas Gift (2.74×), and CAC 40 (2.22×) over the country average.
Where do Digitizing fans live in Germany?
Digitizing fans in Germany are most concentrated in Nordrhein-Westfalen (reach 576,026), Bayern (reach 515,405), and Baden-Württemberg (reach 375,007). These three regions account for the largest share of the active audience.
What other brands do Digitizing fans also like?
Beyond Digitizing itself, the audience over-indexes on Christmas Gift (2.74×), CAC 40 (2.22×), Unique Gifts (1.61×), and Urban Outfitters (1.76×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Digitizing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.