Digitizing Audience in United States
Digitizing has an estimated audience of 1,142,899 people in United States. 51.7% are female, 48.3% are male, average age 47.2. Top brand affinities: Go Go's, Israel, Elsword, Jeep Wagoneer, Monogram.
Top brand affinities include Go Go's, Israel, Elsword, with strongest over-indexing on Go Go's (20× the country average). Demographically, the Digitizing audience skews balanced with an average age of 47.2, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite.
Category: Technology & Electronics · Type: Topic
Demographics of Digitizing fans
| Metric | Value |
|---|---|
| Female | 51.7% |
| Male | 48.3% |
| Average age | 47.2 |
| Estimated audience size | 1,142,899 |
Audience persona
The typical Digitizing fan in United States is balanced, around 47.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Go Go's.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Go Go's | 20× | Music & Radio |
| Israel | 2.86× | Travel & Leisure |
| Elsword | 19.78× | Games |
| Jeep Wagoneer | 4.58× | Cars & Mobility |
| Monogram | 2.54× | Home & Garden |
| Kasik | 7.74× | Travel & Leisure |
| Jesse Plemons | 2.13× | Movies & TV |
| Kendra Scott | 1.74× | Fashion & Accessoires |
| Home staging | 3.05× | Home & Garden |
| JDSU | 1.64× | Business & Career |
| John Havlicek | 8.3× | Sports |
| Cam Ward | 1.89× | Sports |
| Wikia | 1.65× | Internet & Social Media |
| Steampunk | 2.22× | Fashion & Accessoires |
| Urban horticulture | 1.6× | Home & Garden |
| Hundertwasserhaus | 25.07× | Travel & Leisure |
| REC TEC Grills | 8.2× | Sports |
| TeachHUB | 1.68× | Business & Career |
| Wolverine (comics) | 2.24× | Literature |
| Writers Guild of America | 12.64× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 3.26 |
| Risk Appetite | THRILL | 1.84 |
| Travelling | THRILL | 1.37 |
| Early Adopter Mentality | POWER | 1.29 |
| Career Orientation | POWER | 1.26 |
| Need for Security | CONSERVATISM | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 26.2% |
| Italy | 13.8% |
| United States | 12.2% |
See Digitizing audiences in other countries
More Technology & Electronics audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Digitizing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.