Rascasse Audience Intelligence

Digitizing Audience in United States

A data profile of the people who buy, follow and care about Digitizing in United States — modelled from more than twelve digital signal sources. Digitizing has an estimated audience of 1,142,899 people in United States.

#8212among Topic in United States#701in Technology & Electronics

The average Digitizing fan in United States is 47.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Synthpop, Alison Brie, Josh Duhamel, with strongest over-indexing on Synthpop (36.56× the country average).

Demographically, the Digitizing audience skews balanced with an average age of 47.2, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Digitizing fan in United States is balanced, around 47.2 years old, with strong Patriotism tendencies and a notable affinity for Synthpop.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Digitizing profile in United States.

Audience size
1.1M
in United States
Gender
51.7%♀
48.3% male
Age
47.2
average years
Country rank
#21601
Topic in United States
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Digitizing fans

51.7% are female, 48.3% are male, average age 47.2.

Fig. 02

Gender split

51.7%
Female
48.3%
Male
Demographic split for Digitizing audience in United States
MetricValue
Female51.7%
Male48.3%
Average age47.2
Estimated audience size1,142,899
Fig. 03

Age distribution

Ø 47.2
average years
Age distribution of the Digitizing audience in United States
Age bracketShare%
16-199%
20-2910%
30-3915%
40-4923%
50+44%
Fig. 04

Worldwide distribution

12.2%

of the worldwide Digitizing audience comes from United States.

Worldwide audience distribution share by country for Digitizing
CountryShare
Germany26.2%
Italy13.8%
United States12.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Digitizing audience in United States is strongest.

Fig. 05

Top regions by affinity

Digitizing fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~50K1.68×
02Washington, District of Columbia~5K1.48×
03Massachusetts~30K1.24×
04Maryland~20K1.24×
05New York~80K1.23×
06Virginia~30K1.17×
07North Carolina~40K1.12×
08South Carolina~20K1.11×
09California~100K1.10×
10Rhode Island~4K1.04×
11Georgia~40K1.03×
12Louisiana~20K1.03×
13Connecticut~10K1.03×
14Arkansas~10K1.02×
15Oregon~10K1.01×
16Hawaii~5K1.01×
17Vermont~2K1.01×
18Idaho~6K1.00×
19Maine~4K1.00×
20North Dakota~2K1.00×
21Illinois~40K0.99×
22Michigan~30K0.98×
23Alabama~20K0.98×
24Utah~10K0.98×
25Nebraska~6K0.98×
26New Hampshire~4K0.98×
27Alaska~2K0.98×
28Oklahoma~10K0.97×
29Mississippi~9K0.97×
30New Mexico~6K0.97×
31Delaware~3K0.97×
32Pennsylvania~40K0.96×
33Indiana~20K0.96×
34South Dakota~3K0.96×
35Texas~90K0.95×
36West Virginia~5K0.95×
37Montana~3K0.95×
38Wisconsin~20K0.94×
39Minnesota~20K0.94×
40Iowa~9K0.94×
41Washington~20K0.93×
42Kansas~8K0.93×
43Tennessee~20K0.92×
44Colorado~20K0.92×
45Kentucky~10K0.92×
46Ohio~30K0.90×
47Arizona~20K0.90×
48Missouri~20K0.90×
49Nevada~10K0.90×
50Florida~70K0.86×
Fig. 06

Affinity by region

Affinity by region — Digitizing, United States
0.86×1.00×1.68×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Digitizing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Digitizing audience
#·InterestCategoryAffinity×
01SynthpopMusic & Radio36.56×
02Western DigitalTechnology & Electronics22.95×
03Alison BrieMovies & TV17.75×
04AccentureBusiness & Career13.42×
05Josh DuhamelFashion & Accessoires13.07×
06Dax ShepardMovies & TV11.02×
07Machine embroideryHome & Garden9.52×
08FedExBusiness & Career3.72×
09LinkedInInternet & Social Media3.60×
10QVCMovies & TV3.33×
11Sustainable energyHome & Garden3.26×
12InnovationBusiness & Career2.92×
13Renewable energyBusiness & Career2.87×
14Mortgage loansBusiness & Career2.21×
15RedditInternet & Social Media2.15×
16PinterestInternet & Social Media2.13×
17Bank of AmericaBusiness & Career2.07×
18Nonprofit organizationPolitics & Society1.81×
19BarbecueFood & Beverages1.65×
20FurnitureHome & Garden1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Digitizing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Digitizing audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.96×
Family OrientationCONSERVATISM1.68×
Convenience OrientationPREMIUM1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Digitizing audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.87×
Healthy LifestyleBALANCE0.88×
Pet OwnershipJOY0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Digitizing have in United States?

Digitizing has an estimated audience of 1,142,899 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Digitizing fans?

51.7% of Digitizing fans are female, 48.3% are male, with an average age of 47.2 years.

03

Which brands do Digitizing fans like most?

Digitizing fans show strongest brand affinity for Synthpop (36.56×), Alison Brie (17.75×), and Josh Duhamel (13.07×) over the country average.

04

Where do Digitizing fans live in United States?

Digitizing fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and New York (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Digitizing fans also like?

Beyond Digitizing itself, the audience over-indexes on Alison Brie (17.75×), Josh Duhamel (13.07×), FedEx (3.72×), and Western Digital (22.95×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Digitizing audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Digitizing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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