Western Digital Audience in United States

Western Digital logo

Western Digital has an estimated audience of 813,397 people in United States. 16.6% are female, 83.4% are male, average age 39.8. Top regions: California, Texas, New York. Top brand affinities: Micro Center, Origin (digital distribution software), Google Photos, SanDisk, Green Man Gaming.

The average Western Digital fan in United States is 39.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Micro Center, Origin (digital distribution software), Google Photos, with strongest over-indexing on Micro Center (54× the country average). Demographically, the Western Digital audience skews more male with an average age of 39.8, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand · Subtype: Computer / hardware

Demographics of Western Digital fans

Demographic split for Western Digital audience in United States
MetricValue
Female16.6%
Male83.4%
Average age39.8
Estimated audience size813,397

Audience persona

The typical Western Digital fan in United States is more male, around 39.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Micro Center.

Top regions in United States

Top regions ranked by reach for Western Digital in United States
RegionReachAffinity
California232,6502.6×
Texas69,3990.99×
New York55,8931.23×
Florida52,2870.95×
Illinois29,8391.1×
Virginia26,1541.32×
Pennsylvania25,7490.94×
Georgia24,1300.96×
Michigan23,7591.12×
North Carolina23,2380.95×
Ohio23,1430.92×
New Jersey21,5971.04×
Washington21,0181.29×
Massachusetts18,9981.19×
Arizona16,8971.02×
Colorado16,0281.25×
Indiana15,3851.04×
Tennessee14,2090.87×
Minnesota12,7331.09×
Maryland12,5960.9×
Wisconsin12,2221×
Oregon11,9281.28×
Missouri11,4960.88×
Kentucky11,2791.11×
Alabama9,8720.87×
South Carolina9,8320.8×
Louisiana8,9370.85×
Connecticut7,9110.97×
Nevada7,8561×
Oklahoma7,2060.8×
Utah7,1010.97×
Iowa6,5600.98×
Mississippi6,1430.92×
Kansas5,6860.89×
Arkansas4,9420.74×
Idaho4,4621.09×
West Virginia3,7190.98×
Hawaii3,2560.93×
Washington, District of Columbia3,2031.31×
New Mexico3,1430.77×
New Hampshire3,0990.97×
Nebraska3,0920.76×
Delaware2,3691.06×
Maine2,1730.75×
Rhode Island2,0180.78×
Montana1,7040.75×
Alaska1,4340.82×
South Dakota1,3790.73×
North Dakota1,3540.81×
Vermont1,1910.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Western Digital audience
BrandAffinityCategory
Micro Center54×Shopping
Origin (digital distribution software)87.46×Games
Google Photos28.93×Technology & Electronics
SanDisk89.98×Technology & Electronics
Green Man Gaming128.03×Shopping
Brink (video game)61.95×Games
Newegg36.21×Shopping
UniFi94.6×Technology & Electronics
Nvidia25.23×Technology & Electronics
Homefront (video game)123.44×Games
Micron Technology122.49×Business & Career
Micro-Star International54.62×Technology & Electronics
NeoGAF131.12×Internet & Social Media
TP-Link69.84×Technology & Electronics
Cooler Master81.54×Technology & Electronics
Seagate Technology87.93×Technology & Electronics
Diablo (series)26.24×Games
GOG.com72.3×Games
Reddit6.58×Internet & Social Media
GeForce32.34×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Western Digital audience
TraitClusterScore
Early Adopter MentalityPOWER2.85
Need for SecurityCONSERVATISM1.97
Quality AwarenessPREMIUM1.84
Convenience OrientationPREMIUM1.52
Career OrientationPOWER1.42
IndividualismJOY1.32

Worldwide distribution

Worldwide audience distribution share by country for Western Digital
CountryShare
United States16.9%
Brazil10.7%
Germany7.5%

See Western Digital audiences in other countries

More Computer / hardware audiences in United States

Frequently asked questions

How many fans does Western Digital have in United States?

Western Digital has an estimated audience of 813,397 people in United States, concentrated in California and Texas.

What is the gender split and age of Western Digital fans?

16.6% of Western Digital fans are female, 83.4% are male, with an average age of 39.8 years.

Which brands do Western Digital fans like most?

Western Digital fans show strongest brand affinity for Micro Center (54×), Origin (digital distribution software) (87.46×), and Google Photos (28.93×) over the country average.

Where do Western Digital fans live in United States?

Western Digital fans in United States are most concentrated in California (reach 232,650), Texas (reach 69,399), and New York (reach 55,893). These three regions account for the largest share of the active audience.

What other brands do Western Digital fans also like?

Beyond Western Digital itself, the audience over-indexes on Origin (digital distribution software) (87.46×), Google Photos (28.93×), SanDisk (89.98×), and Green Man Gaming (128.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Western Digital. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.