Rascasse Audience Intelligence

Diablo (series) Audience in United States

A data profile of the people who buy, follow and care about Diablo (series) in United States — modelled from more than twelve digital signal sources. Diablo (series) has an estimated audience of 4,202,668 people in United States.

#8among Action in United States#54among Video / Board Game in United States#147in Games

The average Diablo (series) fan in United States is 28.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Georgia.

Top brand affinities include Godzilla, K (anime), Avengers (band), with strongest over-indexing on Godzilla (11.82× the country average).

Demographically, the Diablo (series) audience skews more male with an average age of 28.7, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Diablo (series) fan in United States is more male, around 28.7 years old, with strong Patriotism tendencies and a notable affinity for Godzilla.

Category: Games · Type: Video / Board Game · Subtype: Action

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Diablo (series) profile in United States.

Audience size
4.2M
in United States
Gender
30.6%♀
69.4% male
Age
28.7
average years
Country rank
#7716
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Diablo (series) fans

30.6% are female, 69.4% are male, average age 28.7.

Fig. 02

Gender split

30.6%
Female
69.4%
Male
Demographic split for Diablo (series) audience in United States
MetricValue
Female30.6%
Male69.4%
Average age28.7
Estimated audience size4,202,668
Fig. 03

Age distribution

Ø 28.7
average years
Age distribution of the Diablo (series) audience in United States
Age bracketShare%
16-1951%
20-2922%
30-3914%
40-499%
50+6%
Fig. 04

Worldwide distribution

38.3%

of the worldwide Diablo (series) audience comes from United States.

Worldwide audience distribution share by country for Diablo (series)
CountryShare
United States38.3%
Japan6.6%
Germany5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Diablo (series) audience in United States is strongest.

Fig. 05

Top regions by affinity

Diablo (series) fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~300K2.27×
02South Carolina~100K2.03×
03Arkansas~60K1.72×
04Washington~100K1.25×
05Maine~20K1.19×
06Vermont~9K1.18×
07New Hampshire~20K1.10×
08Oregon~50K1.05×
09Iowa~40K1.05×
10Wisconsin~70K1.04×
11Alaska~9K1.04×
12Tennessee~90K1.03×
13Minnesota~60K1.03×
14Idaho~20K1.03×
15Montana~10K1.00×
16Massachusetts~80K0.99×
17North Carolina~100K0.97×
18Utah~40K0.97×
19Nebraska~20K0.97×
20North Dakota~8K0.97×
21Michigan~100K0.96×
22South Dakota~9K0.96×
23Missouri~60K0.95×
24Oklahoma~40K0.94×
25California~400K0.93×
26Virginia~100K0.93×
27Rhode Island~10K0.93×
28Indiana~70K0.92×
29Kentucky~50K0.92×
30West Virginia~20K0.92×
31Delaware~10K0.92×
32Kansas~30K0.91×
33Pennsylvania~100K0.90×
34Ohio~100K0.90×
35Nevada~40K0.90×
36Maryland~60K0.89×
37Colorado~60K0.88×
38Illinois~100K0.87×
39Arizona~70K0.87×
40Louisiana~50K0.87×
41Texas~300K0.85×
42Connecticut~40K0.85×
43Alabama~50K0.84×
44Mississippi~30K0.84×
45New York~200K0.83×
46Washington, District of Columbia~10K0.81×
47Florida~200K0.80×
48New Jersey~90K0.80×
49Hawaii~10K0.78×
50New Mexico~20K0.73×
Fig. 06

Affinity by region

Affinity by region — Diablo (series), United States
0.73×1.00×2.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Diablo (series) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Diablo (series) audience
#·InterestCategoryAffinity×
01Mu OnlineGames65.17×
02Steam Machine (hardware platform)Games42.29×
03WuxiaLiterature41.30×
04The Legend of Zelda (video game)Movies & TV37.61×
05Avengers (band)Music & Radio31.46×
06Star CitizenNews22.76×
07RoboCop (comics)Literature22.49×
08Power Rangers (film)Movies & TV21.41×
09K (anime)Literature20.72×
10The Legend of Zelda: Twilight PrincessGames19.19×
11Legends (comics)Literature17.32×
12WarcraftGames15.17×
13The WitcherGames13.11×
14Toys (film)Movies & TV12.59×
15GodzillaMovies & TV11.82×
16Micro CenterShopping11.50×
17SteamGames6.96×
18A Knight of the Seven KingdomsMovies & TV4.67×
19Game consolesTechnology & Electronics3.85×
20SupermanMovies & TV2.48×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Diablo (series) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Diablo (series) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.21×
Early Adopter MentalityPOWER1.19×
Social Media UsageJOY1.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Diablo (series) audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.57×
Design AffinityPREMIUM0.63×
Healthy LifestyleBALANCE0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Diablo (series) have in United States?

Diablo (series) has an estimated audience of 4,202,668 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Diablo (series) fans?

30.6% of Diablo (series) fans are female, 69.4% are male, with an average age of 28.7 years.

03

Which brands do Diablo (series) fans like most?

Diablo (series) fans show strongest brand affinity for Godzilla (11.82×), K (anime) (20.72×), and Avengers (band) (31.46×) over the country average.

04

Where do Diablo (series) fans live in United States?

Diablo (series) fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Georgia (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Diablo (series) fans also like?

Beyond Diablo (series) itself, the audience over-indexes on K (anime) (20.72×), Avengers (band) (31.46×), Mu Online (65.17×), and The Legend of Zelda (video game) (37.61×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Action audiences in United States

See Diablo (series) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Diablo (series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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