Diablo (series) Audience in United States

Diablo (series) logo

Diablo (series) has an estimated audience of 4,203,108 people in United States. 30.6% are female, 69.4% are male, average age 28.7. Top regions: California, Texas, Georgia. Top brand affinities: K (anime), Godzilla, Avengers (band), Mu Online, The Legend of Zelda (video game).

The average Diablo (series) fan in United States is 28.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Georgia. Top brand affinities include K (anime), Godzilla, Avengers (band), with strongest over-indexing on K (anime) (20.72× the country average). Demographically, the Diablo (series) audience skews more male with an average age of 28.7, and over-indexes on personality traits such as LGBTQ+ Identity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game · Subtype: Action

Demographics of Diablo (series) fans

Demographic split for Diablo (series) audience in United States
MetricValue
Female30.6%
Male69.4%
Average age28.7
Estimated audience size4,203,108

Audience persona

The typical Diablo (series) fan in United States is more male, around 28.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for K (anime).

Top regions in United States

Top regions ranked by reach for Diablo (series) in United States
RegionReachAffinity
California435,8700.94×
Texas321,0660.89×
Georgia283,1822.19×
Florida232,7690.82×
New York205,3420.87×
Pennsylvania132,2440.93×
Illinois130,6730.93×
North Carolina128,5501.02×
South Carolina126,5002×
Ohio120,9880.93×
Michigan109,4731×
Washington107,7721.28×
Virginia99,8700.98×
Tennessee89,0811.06×
New Jersey88,5880.83×
Massachusetts85,2881.03×
Arizona74,5230.87×
Indiana72,6980.95×
Wisconsin67,8011.07×
Missouri66,6870.98×
Maryland64,6970.9×
Minnesota64,5711.07×
Colorado59,9630.91×
Arkansas54,2741.57×
Oregon51,3711.07×
Alabama48,3240.82×
Kentucky48,0340.91×
Louisiana45,6320.84×
Oklahoma43,4670.93×
Connecticut39,8860.95×
Utah36,8130.98×
Iowa36,7861.06×
Nevada36,5450.9×
Kansas30,3490.92×
Mississippi27,3360.79×
Idaho21,3031.01×
Nebraska20,1930.96×
New Hampshire17,9761.09×
Maine17,9691.19×
West Virginia16,9470.87×
New Mexico14,4710.69×
Hawaii13,4400.74×
Rhode Island12,2230.91×
Montana11,2680.97×
Delaware10,1550.88×
Washington, District of Columbia10,1000.8×
South Dakota8,8270.91×
Alaska8,4480.94×
Vermont8,3981.14×
North Dakota7,8140.9×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Diablo (series) audience
BrandAffinityCategory
K (anime)20.72×Literature
Godzilla11.82×Movies & TV
Avengers (band)31.46×Music & Radio
Mu Online65.17×Games
The Legend of Zelda (video game)37.61×Movies & TV
Micro Center11.5×Shopping
Wuxia41.3×Literature
Power Rangers (film)21.41×Movies & TV
The Witcher13.11×Games
Warcraft15.17×Games
Superman2.48×Movies & TV
Legends (comics)17.32×Literature
Steam6.96×Games
RoboCop (comics)22.49×Literature
Toys (film)12.59×Movies & TV
Star Citizen22.76×News
The Legend of Zelda: Twilight Princess19.19×Games
Captain America (1990 film)13.08×Movies & TV
Steam Machine (hardware platform)42.29×Games
Game consoles3.85×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Diablo (series) audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.88
Family OrientationCONSERVATISM1.58
Early Adopter MentalityPOWER1.3
ExtroversionTHRILL1.18
PatriotismCONSERVATISM1.18
Social Media UsageJOY1.11

Worldwide distribution

Worldwide audience distribution share by country for Diablo (series)
CountryShare
United States38.4%
Japan6.6%
Germany5.6%

See Diablo (series) audiences in other countries

More Action audiences in United States

Frequently asked questions

How many fans does Diablo (series) have in United States?

Diablo (series) has an estimated audience of 4,203,108 people in United States, concentrated in California and Texas.

What is the gender split and age of Diablo (series) fans?

30.6% of Diablo (series) fans are female, 69.4% are male, with an average age of 28.7 years.

Which brands do Diablo (series) fans like most?

Diablo (series) fans show strongest brand affinity for K (anime) (20.72×), Godzilla (11.82×), and Avengers (band) (31.46×) over the country average.

Where do Diablo (series) fans live in United States?

Diablo (series) fans in United States are most concentrated in California (reach 435,870), Texas (reach 321,066), and Georgia (reach 283,182). These three regions account for the largest share of the active audience.

What other brands do Diablo (series) fans also like?

Beyond Diablo (series) itself, the audience over-indexes on Godzilla (11.82×), Avengers (band) (31.46×), Mu Online (65.17×), and The Legend of Zelda (video game) (37.61×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Diablo (series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.