Rascasse Audience Intelligence

Steam Machine (hardware platform) Audience in United States

A data profile of the people who buy, follow and care about Steam Machine (hardware platform) in United States — modelled from more than twelve digital signal sources. Steam Machine (hardware platform) has an estimated audience of 355,314 people in United States.

#12799among Topic in United States#1020in Games

The average Steam Machine (hardware platform) fan in United States is 30.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Mobile game, Diablo (series), Massively multiplayer online games, with strongest over-indexing on Mobile game (13.54× the country average).

Demographically, the Steam Machine (hardware platform) audience skews more male with an average age of 30.6, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Steam Machine (hardware platform) fan in United States is more male, around 30.6 years old, with strong Patriotism tendencies and a notable affinity for Mobile game.

Category: Games · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Steam Machine (hardware platform) profile in United States.

Audience size
355K
in United States
Gender
21.7%♀
78.3% male
Age
30.6
average years
Country rank
#44271
Topic in United States
Fig. 01

Search interest · 12-month trend

+7725%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Steam Machine (hardware platform) fans

21.7% are female, 78.3% are male, average age 30.6.

Fig. 02

Gender split

21.7%
Female
78.3%
Male
Demographic split for Steam Machine (hardware platform) audience in United States
MetricValue
Female21.7%
Male78.3%
Average age30.6
Estimated audience size355,314
Fig. 03

Age distribution

Ø 30.6
average years
Age distribution of the Steam Machine (hardware platform) audience in United States
Age bracketShare%
16-1940%
20-2926%
30-3916%
40-4912%
50+5%
Fig. 04

Worldwide distribution

15.8%

of the worldwide Steam Machine (hardware platform) audience comes from United States.

Worldwide audience distribution share by country for Steam Machine (hardware platform)
CountryShare
Japan15.9%
United States15.8%
India9.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Steam Machine (hardware platform) audience in United States is strongest.

Fig. 05

Top regions by affinity

Steam Machine (hardware platform) fans by region: top regions in United States
#RegionReachAffinity×
01Utah~4K1.40×
02Alaska~1K1.38×
03Washington~9K1.33×
04Oklahoma~5K1.24×
05Oregon~5K1.21×
06West Virginia~2K1.21×
07Idaho~2K1.20×
08Kentucky~5K1.18×
09Indiana~7K1.15×
10Kansas~3K1.12×
11Ohio~10K1.11×
12Missouri~6K1.09×
13Arkansas~3K1.09×
14Michigan~10K1.08×
15Tennessee~8K1.08×
16Colorado~6K1.06×
17Iowa~3K1.03×
18Arizona~7K1.02×
19Montana~1K1.02×
20North Dakota<1K1.02×
21Minnesota~5K1.00×
22Wyoming<1K1.00×
23Pennsylvania~10K0.99×
24New Mexico~2K0.99×
25Texas~30K0.97×
26Virginia~8K0.97×
27Nevada~3K0.97×
28Nebraska~2K0.97×
29North Carolina~10K0.96×
30Wisconsin~5K0.96×
31Alabama~5K0.96×
32South Dakota<1K0.96×
33Illinois~10K0.95×
34Maine~1K0.95×
35Georgia~10K0.94×
36New Hampshire~1K0.94×
37California~40K0.93×
38Louisiana~4K0.92×
39Mississippi~3K0.91×
40New York~20K0.88×
41Massachusetts~6K0.87×
42Connecticut~3K0.86×
43Maryland~5K0.85×
44Rhode Island<1K0.84×
45Delaware<1K0.84×
46South Carolina~4K0.83×
47Florida~20K0.82×
48Hawaii~1K0.80×
49New Jersey~7K0.78×
50Washington, District of Columbia<1K0.61×
Fig. 06

Affinity by region

Affinity by region — Steam Machine (hardware platform), United States
0.61×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Steam Machine (hardware platform) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Steam Machine (hardware platform) audience
#·InterestCategoryAffinity×
01SteelSeriesGames52.50×
02No Man's SkyGames44.33×
03Diablo (series)Games42.29×
04Eve OnlineGames38.50×
05Square EnixGames29.66×
06Age of EmpiresGames27.50×
07Red Dead RedemptionGames26.84×
08UbisoftGames26.45×
09AlienwareTechnology & Electronics25.07×
10MotherboardTechnology & Electronics23.78×
11Massively multiplayer online gamesGames21.08×
12Action role-playing gameGames18.42×
13SteamGames17.96×
14Arcade gameGames15.31×
15Mobile gameGames13.54×
16Google VoiceTechnology & Electronics12.16×
17Action-adventure gameGames11.67×
18Real-time strategyGames11.67×
19Adventure gameGames6.50×
20Anime and manga fandomLiterature6.40×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Steam Machine (hardware platform) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Steam Machine (hardware platform) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.70×
Early Adopter MentalityPOWER2.35×
Convenience OrientationPREMIUM1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Steam Machine (hardware platform) audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.66×
DIY MentalityTHRILL0.72×
Pet OwnershipJOY0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Steam Machine (hardware platform) have in United States?

Steam Machine (hardware platform) has an estimated audience of 355,314 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Steam Machine (hardware platform) fans?

21.7% of Steam Machine (hardware platform) fans are female, 78.3% are male, with an average age of 30.6 years.

03

Which brands do Steam Machine (hardware platform) fans like most?

Steam Machine (hardware platform) fans show strongest brand affinity for Mobile game (13.54×), Diablo (series) (42.29×), and Massively multiplayer online games (21.08×) over the country average.

04

Where do Steam Machine (hardware platform) fans live in United States?

Steam Machine (hardware platform) fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Steam Machine (hardware platform) fans also like?

Beyond Steam Machine (hardware platform) itself, the audience over-indexes on Diablo (series) (42.29×), Massively multiplayer online games (21.08×), Steam (17.96×), and Action role-playing game (18.42×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Games audiences in United States

See Steam Machine (hardware platform) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Steam Machine (hardware platform). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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