Steam Machine (hardware platform) Audience in United States

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Steam Machine (hardware platform) has an estimated audience of 355,314 people in United States. 21.7% are female, 78.3% are male, average age 30.6. Top regions: California, Texas, Florida. Top brand affinities: Diablo (series), Google Voice, SteelSeries, Elite: Dangerous, Mobile game.

The average Steam Machine (hardware platform) fan in United States is 30.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Diablo (series), Google Voice, SteelSeries, with strongest over-indexing on Diablo (series) (49.05× the country average). Demographically, the Steam Machine (hardware platform) audience skews more male with an average age of 30.6, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Topic

Demographics of Steam Machine (hardware platform) fans

Demographic split for Steam Machine (hardware platform) audience in United States
MetricValue
Female21.7%
Male78.3%
Average age30.6
Estimated audience size355,314

Audience persona

The typical Steam Machine (hardware platform) fan in United States is more male, around 30.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Diablo (series).

Top regions in United States

Top regions ranked by reach for Steam Machine (hardware platform) in United States
RegionReachAffinity
California39,9251.02×
Texas31,6171.04×
Florida22,9890.96×
New York19,7370.99×
Pennsylvania12,4261.04×
Illinois12,3581.04×
Ohio10,9091×
Georgia10,8780.99×
North Carolina10,6591×
Michigan10,3551.11×
Washington9,1881.29×
Virginia8,5070.98×
New Jersey8,0570.89×
Tennessee7,9101.11×
Arizona7,6491.05×
Indiana7,2181.11×
Massachusetts6,3800.91×
Missouri6,0961.06×
Colorado5,8571.05×
Maryland5,5540.91×
Wisconsin5,4941.03×
Kentucky5,3891.21×
Minnesota5,2751.04×
Oregon5,1831.27×
South Carolina4,9340.92×
Alabama4,7000.95×
Oklahoma4,5881.16×
Utah4,1221.3×
Louisiana4,1060.9×
Nevada3,7381.09×
Connecticut3,3360.94×
Arkansas3,0601.05×
Iowa2,9601.01×
Kansas2,8291.01×
Mississippi2,3850.81×
Idaho1,9911.12×
West Virginia1,8911.14×
New Mexico1,7180.96×
Nebraska1,6520.93×
Maine1,2921.02×
New Hampshire1,2750.91×
Hawaii1,2270.8×
Rhode Island1,1190.99×
Montana9650.98×
Alaska8261.09×
Delaware8130.83×
Washington, District of Columbia7150.67×
South Dakota6980.85×
North Dakota6790.93×
Vermont5010.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Steam Machine (hardware platform) audience
BrandAffinityCategory
Diablo (series)49.05×Games
Google Voice30.58×Technology & Electronics
SteelSeries56.9×Games
Elite: Dangerous137.21×Games
Mobile game7.75×Games
Square Enix40.12×Games
Red Dead Redemption30.42×Games
Action role-playing game12.66×Games
Age of Empires38.89×Games
Massively multiplayer online games10.41×Games
Eve Online48.81×Games
Alienware25.25×Technology & Electronics
Ubisoft22.45×Games
Real-time strategy7.74×Games
Cyberpunk 207718.21×Games
Fruits Basket26.64×Literature
Motherboard17.6×Technology & Electronics
EA Sports17.11×Games
Arcade game6.46×Games
Xbox Game Pass16.5×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Steam Machine (hardware platform) audience
TraitClusterScore
Early Adopter MentalityPOWER2.24
LGBTQ+ IdentityOPEN1.45
PatriotismCONSERVATISM1.29
Social Media UsageJOY1.17
IndividualismJOY1.13
Family OrientationCONSERVATISM1.1

Worldwide distribution

Worldwide audience distribution share by country for Steam Machine (hardware platform)
CountryShare
Japan16.1%
United States16.0%
India9.5%

See Steam Machine (hardware platform) audiences in other countries

More Games audiences in United States

Frequently asked questions

How many fans does Steam Machine (hardware platform) have in United States?

Steam Machine (hardware platform) has an estimated audience of 355,314 people in United States, concentrated in California and Texas.

What is the gender split and age of Steam Machine (hardware platform) fans?

21.7% of Steam Machine (hardware platform) fans are female, 78.3% are male, with an average age of 30.6 years.

Which brands do Steam Machine (hardware platform) fans like most?

Steam Machine (hardware platform) fans show strongest brand affinity for Diablo (series) (49.05×), Google Voice (30.58×), and SteelSeries (56.9×) over the country average.

Where do Steam Machine (hardware platform) fans live in United States?

Steam Machine (hardware platform) fans in United States are most concentrated in California (reach 39,925), Texas (reach 31,617), and Florida (reach 22,989). These three regions account for the largest share of the active audience.

What other brands do Steam Machine (hardware platform) fans also like?

Beyond Steam Machine (hardware platform) itself, the audience over-indexes on Google Voice (30.58×), SteelSeries (56.9×), Elite: Dangerous (137.21×), and Mobile game (7.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Steam Machine (hardware platform). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.