Rascasse Audience Intelligence

Motherboard Audience in United States

A data profile of the people who buy, follow and care about Motherboard in United States — modelled from more than twelve digital signal sources. Motherboard has an estimated audience of 2,393,836 people in United States.

#5753among Topic in United States#460in Technology & Electronics

The average Motherboard fan in United States is 35.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Micro Center, Nvidia, Reddit, with strongest over-indexing on Micro Center (33.5× the country average).

Demographically, the Motherboard audience skews more male with an average age of 35.8, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Motherboard fan in United States is more male, around 35.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Micro Center.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Motherboard profile in United States.

Audience size
2.4M
in United States
Gender
23.8%♀
76.2% male
Age
35.8
average years
Country rank
#12321
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Motherboard fans

23.8% are female, 76.2% are male, average age 35.8.

Fig. 02

Gender split

23.8%
Female
76.2%
Male
Demographic split for Motherboard audience in United States
MetricValue
Female23.8%
Male76.2%
Average age35.8
Estimated audience size2,393,836
Fig. 03

Age distribution

Ø 35.8
average years
Age distribution of the Motherboard audience in United States
Age bracketShare%
16-1928%
20-2923%
30-3918%
40-4915%
50+16%
Fig. 04

Worldwide distribution

16.2%

of the worldwide Motherboard audience comes from United States.

Worldwide audience distribution share by country for Motherboard
CountryShare
United States16.2%
India6.2%
United Kingdom4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Motherboard audience in United States is strongest.

Fig. 05

Top regions by affinity

Motherboard fans by region: top regions in United States
#RegionReachAffinity×
01Utah~30K1.47×
02Nevada~30K1.33×
03Arkansas~30K1.32×
04Georgia~90K1.28×
05Oklahoma~30K1.22×
06Texas~200K1.19×
07California~300K1.11×
08Virginia~60K1.11×
09Kansas~20K1.11×
10Oregon~30K1.09×
11Washington~50K1.08×
12South Carolina~40K1.07×
13Idaho~10K1.07×
14Wyoming~4K1.07×
15Florida~200K1.06×
16Arizona~50K1.06×
17Indiana~50K1.06×
18Kentucky~30K1.05×
19Nebraska~10K1.04×
20South Dakota~6K1.04×
21Mississippi~20K1.03×
22Tennessee~50K1.02×
23Louisiana~30K1.02×
24West Virginia~10K1.02×
25Illinois~80K1.00×
26Alabama~30K1.00×
27New Mexico~10K1.00×
28Maryland~40K0.99×
29Alaska~5K0.99×
30Michigan~60K0.97×
31North Dakota~5K0.97×
32New York~100K0.96×
33North Carolina~70K0.95×
34Delaware~6K0.95×
35Missouri~40K0.94×
36Colorado~40K0.94×
37Hawaii~10K0.94×
38Pennsylvania~70K0.91×
39Ohio~70K0.91×
40Iowa~20K0.91×
41Rhode Island~7K0.88×
42Connecticut~20K0.87×
43Washington, District of Columbia~6K0.87×
44New Jersey~50K0.86×
45Montana~6K0.86×
46Minnesota~30K0.85×
47Massachusetts~40K0.84×
48Wisconsin~30K0.84×
49New Hampshire~8K0.83×
50Maine~7K0.79×
Fig. 06

Affinity by region

Affinity by region — Motherboard, United States
0.79×1.00×1.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Motherboard audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Motherboard audience
#·InterestCategoryAffinity×
01Crackdown 2Games76.19×
02CrackdownGames47.60×
03Faker (video gamer)Games35.48×
04Micro CenterShopping33.50×
05Electronic Entertainment ExpoBusiness & Career27.54×
06Fry's ElectronicsShopping26.64×
07GeForceTechnology & Electronics22.30×
08Micro-Star InternationalTechnology & Electronics21.75×
09NeweggShopping19.81×
10NvidiaTechnology & Electronics17.55×
11AlienwareTechnology & Electronics16.62×
12Advanced Micro DevicesTechnology & Electronics14.72×
13Diablo (series)Games12.22×
14Counter-Strike: Global OffensiveGames10.10×
15Computer monitorsTechnology & Electronics7.47×
16GameStopGames6.61×
17SteamGames6.59×
18RedditInternet & Social Media5.68×
19Personal computerTechnology & Electronics5.50×
20Game consolesTechnology & Electronics3.85×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Motherboard audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Motherboard audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.01×
PatriotismCONSERVATISM1.72×
Need for SecurityCONSERVATISM1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Motherboard audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.96×
Pet OwnershipJOY0.97×
Healthy LifestyleBALANCE0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Motherboard have in United States?

Motherboard has an estimated audience of 2,393,836 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Motherboard fans?

23.8% of Motherboard fans are female, 76.2% are male, with an average age of 35.8 years.

03

Which brands do Motherboard fans like most?

Motherboard fans show strongest brand affinity for Micro Center (33.5×), Nvidia (17.55×), and Reddit (5.68×) over the country average.

04

Where do Motherboard fans live in United States?

Motherboard fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Motherboard fans also like?

Beyond Motherboard itself, the audience over-indexes on Nvidia (17.55×), Reddit (5.68×), Newegg (19.81×), and Crackdown (47.6×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Motherboard audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Motherboard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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