Motherboard Audience in United States

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Motherboard has an estimated audience of 2,393,836 people in United States. 23.8% are female, 76.2% are male, average age 35.8. Top regions: California, Texas, Florida. Top brand affinities: Micro Center, Nvidia, Reddit, Newegg, Crackdown.

The average Motherboard fan in United States is 35.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Micro Center, Nvidia, Reddit, with strongest over-indexing on Micro Center (33.5× the country average). Demographically, the Motherboard audience skews more male with an average age of 35.8, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Motherboard fans

Demographic split for Motherboard audience in United States
MetricValue
Female23.8%
Male76.2%
Average age35.8
Estimated audience size2,393,836

Audience persona

The typical Motherboard fan in United States is more male, around 35.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Micro Center.

Top regions in United States

Top regions ranked by reach for Motherboard in United States
RegionReachAffinity
California325,6431.24×
Texas250,6221.22×
Florida190,5001.18×
New York147,1171.1×
Georgia90,0221.22×
Illinois83,2871.04×
Pennsylvania75,8760.94×
North Carolina71,4850.99×
Michigan69,8321.12×
Ohio69,1010.94×
Virginia67,4511.16×
Washington59,0641.23×
Arizona56,9081.16×
New Jersey56,8440.93×
Tennessee48,3851.01×
Indiana43,8661×
Massachusetts41,8040.89×
Maryland41,4071.01×
Colorado38,9091.03×
Missouri38,6871×
South Carolina35,5070.99×
Alabama32,9180.98×
Oregon32,7311.19×
Oklahoma32,2381.21×
Minnesota31,7400.93×
Louisiana31,2781.01×
Kentucky31,2201.04×
Wisconsin31,1700.87×
Nevada27,5421.19×
Utah27,1881.27×
Connecticut21,9510.91×
Arkansas20,7181.05×
Kansas20,4951.09×
Mississippi19,0720.97×
Iowa18,1700.92×
Idaho12,7311.06×
Nebraska11,9461×
New Mexico11,8840.99×
West Virginia11,5021.03×
Hawaii9,7150.94×
New Hampshire6,8900.73×
Washington, District of Columbia6,5890.92×
Maine6,3890.75×
Rhode Island6,2960.83×
Montana5,2870.8×
Delaware5,1440.78×
South Dakota5,0080.91×
Alaska4,8850.95×
North Dakota4,6380.94×
Vermont2,6810.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Motherboard audience
BrandAffinityCategory
Micro Center33.5×Shopping
Nvidia17.55×Technology & Electronics
Reddit5.68×Internet & Social Media
Newegg19.81×Shopping
Crackdown47.6×Games
GameStop6.61×Games
GeForce22.3×Technology & Electronics
Counter-Strike: Global Offensive10.1×Games
Personal computer5.5×Technology & Electronics
Crackdown 276.19×Games
Steam6.59×Games
Computer monitors7.47×Technology & Electronics
Alienware16.62×Technology & Electronics
Micro-Star International21.75×Technology & Electronics
Diablo (series)12.22×Games
Advanced Micro Devices14.72×Technology & Electronics
Asus13.64×Technology & Electronics
Game consoles3.85×Technology & Electronics
Intel10.2×Technology & Electronics
Netbook45.11×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Motherboard audience
TraitClusterScore
Early Adopter MentalityPOWER2.76
LGBTQ+ IdentityOPEN1.8
Need for SecurityCONSERVATISM1.51
Social Media UsageJOY1.45
Family OrientationCONSERVATISM1.43
Convenience OrientationPREMIUM1.41

Worldwide distribution

Worldwide audience distribution share by country for Motherboard
CountryShare
United States16.2%
India6.2%
United Kingdom4.3%

See Motherboard audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Motherboard have in United States?

Motherboard has an estimated audience of 2,393,836 people in United States, concentrated in California and Texas.

What is the gender split and age of Motherboard fans?

23.8% of Motherboard fans are female, 76.2% are male, with an average age of 35.8 years.

Which brands do Motherboard fans like most?

Motherboard fans show strongest brand affinity for Micro Center (33.5×), Nvidia (17.55×), and Reddit (5.68×) over the country average.

Where do Motherboard fans live in United States?

Motherboard fans in United States are most concentrated in California (reach 325,643), Texas (reach 250,622), and Florida (reach 190,500). These three regions account for the largest share of the active audience.

What other brands do Motherboard fans also like?

Beyond Motherboard itself, the audience over-indexes on Nvidia (17.55×), Reddit (5.68×), Newegg (19.81×), and Crackdown (47.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Motherboard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.