Fry's Electronics Audience in United States

Fry's Electronics logo

Fry's Electronics has an estimated audience of 293,583 people in United States. 35.7% are female, 64.3% are male, average age 38.7. Top regions: Arizona, California, Texas. Top brand affinities: Micro Center, Newegg, Polygon (website), Humble Bundle, GameStop.

The average Fry's Electronics fan in United States is 38.7 years old, more male, and lives primarily in Arizona. The audience is concentrated in Arizona, California, Texas. Top brand affinities include Micro Center, Newegg, Polygon (website), with strongest over-indexing on Micro Center (100.99× the country average). Demographically, the Fry's Electronics audience skews more male with an average age of 38.7, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Electronics

Demographics of Fry's Electronics fans

Demographic split for Fry's Electronics audience in United States
MetricValue
Female35.7%
Male64.3%
Average age38.7
Estimated audience size293,583

Audience persona

The typical Fry's Electronics fan in United States is more male, around 38.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Micro Center.

Top regions in United States

Top regions ranked by reach for Fry's Electronics in United States
RegionReachAffinity
Arizona122,05820.36×
California66,1062.05×
Texas37,8391.5×
Florida8,4220.42×
Illinois8,0170.82×
Georgia7,6530.85×
Washington7,4361.26×
New York6,8380.42×
North Carolina4,7110.53×
Oregon4,5181.34×
Nevada4,4821.58×
Ohio4,1590.46×
Pennsylvania4,0210.41×
Indiana3,9160.73×
Michigan3,5090.46×
Virginia3,2970.46×
Tennessee2,8230.48×
Colorado2,8060.61×
New Jersey2,7910.37×
Massachusetts2,5400.44×
Missouri2,4610.52×
South Carolina2,1470.49×
Maryland2,1440.42×
Minnesota2,1200.5×
Wisconsin2,0720.47×
Alabama1,9170.47×
Oklahoma1,8720.57×
Louisiana1,8580.49×
Kentucky1,6700.45×
Utah1,6640.63×
Kansas1,2900.56×
Arkansas1,2180.5×
Connecticut1,1920.4×
Iowa1,1070.46×
Idaho1,0320.7×
Mississippi9950.41×
New Mexico9830.67×
New Hampshire8400.73×
Maine6530.62×
Nebraska6070.41×
Hawaii6010.48×
West Virginia5900.43×
Montana4690.58×
Washington, District of Columbia3860.44×
Rhode Island3540.38×
Alaska3220.51×
South Dakota3110.46×
Delaware2680.33×
North Dakota2430.4×
Vermont2300.45×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fry's Electronics audience
BrandAffinityCategory
Micro Center100.99×Shopping
Newegg41.42×Shopping
Polygon (website)50.08×Games
Humble Bundle87.31×Games
GameStop12.53×Games
BlizzCon117.35×Games
Game Informer56.3×Games
Crackdown 2181.45×Games
Crackdown76.04×Games
Moore Theatre216.61×Arts & Culture
DreamHack87.47×Sports
Reddit6.58×Internet & Social Media
Nvidia18.61×Technology & Electronics
Staples Inc.8.29×Business & Career
Video card36.79×Technology & Electronics
Fractal Design90.55×Technology & Electronics
Kotaku26.06×Games
Motherboard30.01×Technology & Electronics
Best Buy5.84×Shopping
Alan Turing43.23×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fry's Electronics audience
TraitClusterScore
Early Adopter MentalityPOWER2.01
Luxury OrientationPREMIUM1.82
IndulgenceJOY1.54
PatriotismCONSERVATISM1.51
Convenience OrientationPREMIUM1.48
Urban LifestyleOPEN1.47

Worldwide distribution

Worldwide audience distribution share by country for Fry's Electronics
CountryShare
United States51.1%
China6.7%
Thailand3.5%

See Fry's Electronics audiences in other countries

More Electronics audiences in United States

Frequently asked questions

How many fans does Fry's Electronics have in United States?

Fry's Electronics has an estimated audience of 293,583 people in United States, concentrated in Arizona and California.

What is the gender split and age of Fry's Electronics fans?

35.7% of Fry's Electronics fans are female, 64.3% are male, with an average age of 38.7 years.

Which brands do Fry's Electronics fans like most?

Fry's Electronics fans show strongest brand affinity for Micro Center (100.99×), Newegg (41.42×), and Polygon (website) (50.08×) over the country average.

Where do Fry's Electronics fans live in United States?

Fry's Electronics fans in United States are most concentrated in Arizona (reach 122,058), California (reach 66,106), and Texas (reach 37,839). These three regions account for the largest share of the active audience.

What other brands do Fry's Electronics fans also like?

Beyond Fry's Electronics itself, the audience over-indexes on Newegg (41.42×), Polygon (website) (50.08×), Humble Bundle (87.31×), and GameStop (12.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fry's Electronics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.