Rascasse Audience Intelligence

Fry's Electronics Target Market in United States

A data profile of the people who buy, follow and care about Fry's Electronics in United States — modelled from more than twelve digital signal sources. Fry's Electronics has an estimated audience of 1,979,397 people in United States.

#3among Electronics in United States#1465among Brand in United States#257in Shopping

The average Fry's Electronics fan in United States is 38.7 years old, more male, and lives primarily in Arizona.

The audience is concentrated in Arizona, California, Texas.

Top brand affinities include Micro Center, Electronic Entertainment Expo, Newegg, with strongest over-indexing on Micro Center (100.99× the country average).

Demographically, the Fry's Electronics audience skews more male with an average age of 38.7, and over-indexes on personality traits such as Early Adopter Mentality, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Fry's Electronics fan in United States is more male, around 38.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Micro Center.

Category: Shopping · Type: Brand · Subtype: Electronics

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fry's Electronics profile in United States.

Audience size
2M
in United States
Gender
35.7%♀
64.3% male
Age
38.7
average years
Country rank
#14351
Brand in United States
Fig. 01

Search interest · 12-month trend

+78%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Fry's Electronics

35.7% are female, 64.3% are male, average age 38.7.

Fig. 02

Gender split

35.7%
Female
64.3%
Male
Demographic split for Fry's Electronics audience in United States
MetricValue
Female35.7%
Male64.3%
Average age38.7
Estimated audience size1,979,397
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the Fry's Electronics audience in United States
Age bracketShare%
16-1922%
20-2920%
30-3919%
40-4918%
50+21%
Fig. 04

Worldwide distribution

71.5%

of the worldwide Fry's Electronics audience comes from United States.

Worldwide audience distribution share by country for Fry's Electronics
CountryShare
United States71.5%
India12.6%
Spain1.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fry's Electronics audience in United States is strongest.

Fig. 05

Top regions by affinity

Fry's Electronics customers by region in United States
#RegionReachAffinity×
01Arizona~200K36.92×
02California~40K1.36×
03Nevada~3K1.08×
04Texas~20K0.98×
05Oregon~3K0.93×
06Washington~5K0.86×
07Georgia~5K0.58×
08New Hampshire<1K0.58×
09Alaska<1K0.58×
10Vermont<1K0.58×
11Arkansas~1K0.56×
12Idaho<1K0.56×
13Illinois~5K0.55×
14Montana<1K0.55×
15Maine<1K0.54×
16South Dakota<1K0.54×
17North Dakota<1K0.54×
18New Mexico<1K0.53×
19Indiana~3K0.51×
20Utah~1K0.47×
21West Virginia<1K0.47×
22Rhode Island<1K0.47×
23Hawaii<1K0.46×
24Delaware<1K0.45×
25Oklahoma~1K0.44×
26Kansas~1K0.44×
27Washington, District of Columbia<1K0.44×
28Colorado~2K0.43×
29Nebraska<1K0.41×
30Louisiana~1K0.40×
31Mississippi<1K0.40×
32Iowa<1K0.40×
33Missouri~2K0.39×
34Minnesota~2K0.38×
35Alabama~2K0.38×
36North Carolina~3K0.37×
37South Carolina~2K0.37×
38Kentucky~1K0.37×
39Tennessee~2K0.36×
40Wisconsin~2K0.36×
41Connecticut~1K0.35×
42Ohio~3K0.33×
43Michigan~3K0.33×
44Virginia~2K0.33×
45Massachusetts~2K0.33×
46Maryland~2K0.33×
47Florida~6K0.30×
48Pennsylvania~3K0.30×
49New York~5K0.29×
50New Jersey~2K0.28×
Fig. 06

Affinity by region

Affinity by region — Fry's Electronics, United States
0.28×1.00×36.92×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fry's Electronics audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fry's Electronics audience
#·InterestCategoryAffinity×
01Moore TheatreArts & Culture216.61×
02Crackdown 2Games181.45×
03BlizzConGames117.35×
04Electronic Entertainment ExpoBusiness & Career107.41×
05Micro CenterShopping100.99×
06Fractal DesignTechnology & Electronics90.55×
07DreamHackSports87.47×
08Humble BundleGames87.31×
09CrackdownGames76.04×
10Game InformerGames56.30×
11Polygon (website)Games50.08×
12NeweggShopping41.42×
13Video cardTechnology & Electronics36.79×
14MotherboardTechnology & Electronics30.01×
15KotakuGames26.06×
16NvidiaTechnology & Electronics18.61×
17GameStopGames12.53×
18Staples Inc.Business & Career8.29×
19RedditInternet & Social Media6.58×
20Best BuyShopping5.84×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fry's Electronics audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fry's Electronics audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.09×
Social Media UsageJOY1.72×
PatriotismCONSERVATISM1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fry's Electronics audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.91×
IndulgenceJOY0.92×
Sports ActivityPOWER0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Fry's Electronics's target market in United States?

Fry's Electronics's target market in United States covers an estimated 1,979,397 people, concentrated in Arizona and California.

02

What is the gender split and age of Fry's Electronics customers?

35.7% of the Fry's Electronics audience are female, 64.3% are male, with an average age of 38.7 years.

03

Which brands do Fry's Electronics fans like most?

Fry's Electronics fans show strongest brand affinity for Micro Center (100.99×), Electronic Entertainment Expo (107.41×), and Newegg (41.42×) over the country average.

04

Where do Fry's Electronics fans live in United States?

Fry's Electronics fans in United States are most concentrated in Arizona (reach ~200K), California (reach ~40K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Fry's Electronics fans also like?

Beyond Fry's Electronics itself, the audience over-indexes on Electronic Entertainment Expo (107.41×), Newegg (41.42×), Polygon (website) (50.08×), and Humble Bundle (87.31×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Electronics audiences in United States

See Fry's Electronics audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Fry's Electronics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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