Rascasse Audience Intelligence

Humble Bundle Audience in United States

A data profile of the people who buy, follow and care about Humble Bundle in United States — modelled from more than twelve digital signal sources. Humble Bundle has an estimated audience of 665,155 people in United States.

#10238among Topic in United States#641in Games

The average Humble Bundle fan in United States is 34.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Micro Center, Reddit, Newegg, with strongest over-indexing on Micro Center (53.06× the country average).

Demographically, the Humble Bundle audience skews more male with an average age of 34.9, and over-indexes on personality traits such as Social Media Usage, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Humble Bundle fan in United States is more male, around 34.9 years old, with strong Social Media Usage tendencies and a notable affinity for Micro Center.

Category: Games · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Humble Bundle profile in United States.

Audience size
665K
in United States
Gender
18.7%♀
81.3% male
Age
34.9
average years
Country rank
#30813
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Humble Bundle fans

18.7% are female, 81.3% are male, average age 34.9.

Fig. 02

Gender split

18.7%
Female
81.3%
Male
Demographic split for Humble Bundle audience in United States
MetricValue
Female18.7%
Male81.3%
Average age34.9
Estimated audience size665,155
Fig. 03

Age distribution

Ø 34.9
average years
Age distribution of the Humble Bundle audience in United States
Age bracketShare%
16-1921%
20-2932%
30-3924%
40-4914%
50+9%
Fig. 04

Worldwide distribution

17.3%

of the worldwide Humble Bundle audience comes from United States.

Worldwide audience distribution share by country for Humble Bundle
CountryShare
United States17.3%
China13.5%
Singapore4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Humble Bundle audience in United States is strongest.

Fig. 05

Top regions by affinity

Humble Bundle fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~10K1.58×
02Washington~20K1.55×
03Utah~9K1.51×
04Idaho~5K1.42×
05Alaska~2K1.30×
06Kentucky~10K1.24×
07West Virginia~4K1.23×
08Missouri~10K1.20×
09Oklahoma~9K1.18×
10Maine~3K1.15×
11Arkansas~6K1.14×
12Michigan~20K1.13×
13Kansas~6K1.13×
14Ohio~20K1.11×
15Indiana~10K1.10×
16Minnesota~10K1.10×
17Wisconsin~10K1.09×
18Iowa~6K1.08×
19Colorado~10K1.06×
20New Hampshire~3K1.06×
21North Dakota~1K1.05×
22Arizona~10K1.02×
23Tennessee~10K1.01×
24Vermont~1K1.01×
25Virginia~20K1.00×
26Nebraska~3K1.00×
27Montana~2K0.98×
28Pennsylvania~20K0.95×
29Nevada~6K0.94×
30New Mexico~3K0.94×
31Illinois~20K0.92×
32South Dakota~1K0.92×
33California~70K0.91×
34North Carolina~20K0.89×
35Maryland~10K0.89×
36Massachusetts~10K0.87×
37Alabama~8K0.87×
38Rhode Island~2K0.87×
39Texas~50K0.82×
40Georgia~20K0.79×
41Connecticut~5K0.78×
42Florida~30K0.77×
43South Carolina~8K0.75×
44New York~30K0.73×
45Delaware~1K0.73×
46Louisiana~6K0.72×
47Mississippi~4K0.71×
48Hawaii~2K0.71×
49New Jersey~10K0.68×
50Washington, District of Columbia~1K0.58×
Fig. 06

Affinity by region

Affinity by region — Humble Bundle, United States
0.58×1.00×1.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Humble Bundle audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Humble Bundle audience
#·InterestCategoryAffinity×
01Application-specific integrated circuitTechnology & Electronics129.42×
02Crackdown 2Games124.58×
03BombermanGames109.75×
04BlazBlueGames56.70×
05DreamHackSports53.86×
06Micro CenterShopping53.06×
07XkcdLiterature47.95×
08Evolve (video game)Games47.30×
09Telltale GamesGames47.13×
10GOG.comGames44.42×
11CrackdownGames33.28×
12Electronic Entertainment ExpoBusiness & Career29.71×
13Edge (magazine)Games27.18×
14Fry's ElectronicsShopping24.51×
15NeweggShopping22.06×
16Polygon (website)Games19.72×
17Cyberpunk 2077Games16.89×
18IGNMovies & TV9.04×
19GameStopGames6.60×
20RedditInternet & Social Media6.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Humble Bundle audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Humble Bundle audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY1.62×
Early Adopter MentalityPOWER1.59×
PatriotismCONSERVATISM1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Humble Bundle audience · Rather not
TraitClusterDeviationScore
TravellingTHRILL0.68×
Design AffinityPREMIUM0.70×
Quality AwarenessPREMIUM0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Humble Bundle have in United States?

Humble Bundle has an estimated audience of 665,155 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Humble Bundle fans?

18.7% of Humble Bundle fans are female, 81.3% are male, with an average age of 34.9 years.

03

Which brands do Humble Bundle fans like most?

Humble Bundle fans show strongest brand affinity for Micro Center (53.06×), Reddit (6.58×), and Newegg (22.06×) over the country average.

04

Where do Humble Bundle fans live in United States?

Humble Bundle fans in United States are most concentrated in California (reach ~70K), Texas (reach ~50K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Humble Bundle fans also like?

Beyond Humble Bundle itself, the audience over-indexes on Reddit (6.58×), Newegg (22.06×), Crackdown 2 (124.58×), and Xkcd (47.95×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Games audiences in United States

See Humble Bundle audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Humble Bundle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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