Humble Bundle Audience in United States

Humble Bundle logo

Humble Bundle has an estimated audience of 665,155 people in United States. 18.7% are female, 81.3% are male, average age 34.9. Top regions: California, Texas, Florida. Top brand affinities: Micro Center, Reddit, Newegg, Crackdown 2, Xkcd.

The average Humble Bundle fan in United States is 34.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Micro Center, Reddit, Newegg, with strongest over-indexing on Micro Center (53.06× the country average). Demographically, the Humble Bundle audience skews more male with an average age of 34.9, and over-indexes on personality traits such as Early Adopter Mentality, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Topic

Demographics of Humble Bundle fans

Demographic split for Humble Bundle audience in United States
MetricValue
Female18.7%
Male81.3%
Average age34.9
Estimated audience size665,155

Audience persona

The typical Humble Bundle fan in United States is more male, around 34.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Micro Center.

Top regions in United States

Top regions ranked by reach for Humble Bundle in United States
RegionReachAffinity
California69,3140.95×
Texas49,3750.86×
Florida35,4210.79×
New York28,0370.75×
Ohio23,2741.14×
Pennsylvania22,0960.99×
Washington21,9241.64×
Illinois21,4550.97×
Michigan20,5211.18×
North Carolina18,5140.93×
Georgia16,7970.82×
Virginia16,4741.02×
Arizona14,3121.05×
Indiana13,7131.13×
Tennessee13,4481.01×
Missouri12,8081.19×
Oregon12,6961.67×
New Jersey12,3090.73×
Massachusetts12,0430.92×
Colorado11,7231.12×
Wisconsin11,1341.11×
Minnesota10,7021.12×
Maryland10,3810.91×
Kentucky10,2491.23×
Utah9,0581.52×
Oklahoma8,7671.19×
Alabama8,0770.87×
South Carolina7,5100.75×
Nevada6,1170.95×
Arkansas6,0611.11×
Louisiana5,9600.69×
Iowa5,9161.08×
Kansas5,7441.1×
Connecticut5,1200.77×
Idaho4,6591.4×
Mississippi3,6240.66×
West Virginia3,5791.16×
Nebraska3,2660.98×
New Mexico2,9190.88×
New Hampshire2,7551.05×
Maine2,5191.06×
Hawaii1,9870.7×
Alaska1,7801.25×
Rhode Island1,7550.83×
Montana1,7350.94×
North Dakota1,4221.04×
South Dakota1,2760.83×
Delaware1,2470.68×
Washington, District of Columbia1,1890.59×
Vermont1,0900.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Humble Bundle audience
BrandAffinityCategory
Micro Center53.06×Shopping
Reddit6.58×Internet & Social Media
Newegg22.06×Shopping
Crackdown 2124.58×Games
Xkcd47.95×Literature
Application-specific integrated circuit129.42×Technology & Electronics
Edge (magazine)27.18×Games
GameStop6.6×Games
DreamHack53.86×Sports
Evolve (video game)47.3×Games
Polygon (website)19.72×Games
Bomberman109.75×Games
GOG.com44.42×Games
Telltale Games47.13×Games
BlazBlue56.7×Games
Crackdown33.28×Games
Cyberpunk 207716.89×Games
IGN9.04×Movies & TV
Portal 241.47×Games
Image processing17.01×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Humble Bundle audience
TraitClusterScore
Early Adopter MentalityPOWER3.03
IndividualismJOY1.33
PatriotismCONSERVATISM1.33
Social Media UsageJOY1.21
ExtroversionTHRILL1.09
Convenience OrientationPREMIUM1.06

Worldwide distribution

Worldwide audience distribution share by country for Humble Bundle
CountryShare
United States17.5%
China13.6%
Singapore4.4%

See Humble Bundle audiences in other countries

More Games audiences in United States

Frequently asked questions

How many fans does Humble Bundle have in United States?

Humble Bundle has an estimated audience of 665,155 people in United States, concentrated in California and Texas.

What is the gender split and age of Humble Bundle fans?

18.7% of Humble Bundle fans are female, 81.3% are male, with an average age of 34.9 years.

Which brands do Humble Bundle fans like most?

Humble Bundle fans show strongest brand affinity for Micro Center (53.06×), Reddit (6.58×), and Newegg (22.06×) over the country average.

Where do Humble Bundle fans live in United States?

Humble Bundle fans in United States are most concentrated in California (reach 69,314), Texas (reach 49,375), and Florida (reach 35,421). These three regions account for the largest share of the active audience.

What other brands do Humble Bundle fans also like?

Beyond Humble Bundle itself, the audience over-indexes on Reddit (6.58×), Newegg (22.06×), Crackdown 2 (124.58×), and Xkcd (47.95×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Humble Bundle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.