DreamHack Audience in United States

DreamHack logo

DreamHack has an estimated audience of 427,521 people in United States. 40.3% are female, 59.7% are male, average age 32.4. Top regions: Texas, Georgia, California. Top brand affinities: Counter-Strike, Mix 94.5, SteelSeries, Video card, G2A.

The average DreamHack fan in United States is 32.4 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, Georgia, California. Top brand affinities include Counter-Strike, Mix 94.5, SteelSeries, with strongest over-indexing on Counter-Strike (46.96× the country average). Demographically, the DreamHack audience skews more male with an average age of 32.4, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: E-sports

Demographics of DreamHack fans

Demographic split for DreamHack audience in United States
MetricValue
Female40.3%
Male59.7%
Average age32.4
Estimated audience size427,521

Audience persona

The typical DreamHack fan in United States is more male, around 32.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Counter-Strike.

Top regions in United States

Top regions ranked by reach for DreamHack in United States
RegionReachAffinity
Texas128,9853.51×
Georgia67,6145.13×
California62,1421.32×
Florida28,1180.97×
New York20,5800.86×
Illinois13,3870.94×
North Carolina12,0240.93×
Virginia10,8391.04×
Ohio10,7690.82×
Pennsylvania10,7150.74×
Washington9,4261.1×
Michigan9,2200.82×
New Jersey9,0820.84×
Arizona8,3800.96×
Tennessee8,0300.94×
Oklahoma7,4181.56×
Massachusetts7,3180.87×
Colorado6,8661.02×
South Carolina6,5881.02×
Alabama6,4611.08×
Maryland6,2130.85×
Missouri6,0820.88×
Louisiana5,9101.07×
Indiana5,7680.74×
Wisconsin4,9050.76×
Nevada4,6721.13×
Minnesota4,6110.75×
Oregon4,5730.93×
Kentucky4,0670.76×
Arkansas3,4130.97×
Utah3,1620.83×
Connecticut3,0830.72×
Iowa2,9580.84×
Kansas2,7900.83×
Mississippi2,5610.73×
New Mexico1,8590.87×
Nebraska1,4620.68×
New Hampshire1,4100.84×
Idaho1,2550.59×
Hawaii1,2440.68×
Washington, District of Columbia1,1660.91×
West Virginia1,1080.56×
Rhode Island1,0420.77×
Delaware8610.73×
Alaska8540.93×
Maine8410.55×
Montana7880.66×
South Dakota6920.7×
North Dakota6730.77×
Vermont5520.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for DreamHack audience
BrandAffinityCategory
Counter-Strike46.96×Games
Mix 94.5518.52×Music & Radio
SteelSeries45.33×Games
Video card41.83×Technology & Electronics
G2A29.72×Shopping
Electronic sports12.46×Sports
Team Liquid46.19×Sports
Graphics processing unit13.81×Technology & Electronics
Counter-Strike: Global Offensive12.61×Games
PC game7.56×Games
Multiplayer online battle arena14.61×Games
Kotaku17.52×Games
Corsair31.45×Technology & Electronics
CyberPower Inc.38.36×Shopping
Heroes of the Storm40.11×Games
Mobile game4.19×Games
Twitch5.22×Games
Cooler Master40.04×Technology & Electronics
Gaming8.3×Games
LOL Esports27.93×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by DreamHack audience
TraitClusterScore
Early Adopter MentalityPOWER2.4
PatriotismCONSERVATISM1.77
Social Media UsageJOY1.25
LGBTQ+ IdentityOPEN1.23
IndividualismJOY1.08
Family OrientationCONSERVATISM1.08

Worldwide distribution

Worldwide audience distribution share by country for DreamHack
CountryShare
United States28.5%
Germany9.7%
Japan9.3%

See DreamHack audiences in other countries

More E-sports audiences in United States

Frequently asked questions

How many fans does DreamHack have in United States?

DreamHack has an estimated audience of 427,521 people in United States, concentrated in Texas and Georgia.

What is the gender split and age of DreamHack fans?

40.3% of DreamHack fans are female, 59.7% are male, with an average age of 32.4 years.

Which brands do DreamHack fans like most?

DreamHack fans show strongest brand affinity for Counter-Strike (46.96×), Mix 94.5 (518.52×), and SteelSeries (45.33×) over the country average.

Where do DreamHack fans live in United States?

DreamHack fans in United States are most concentrated in Texas (reach 128,985), Georgia (reach 67,614), and California (reach 62,142). These three regions account for the largest share of the active audience.

What other brands do DreamHack fans also like?

Beyond DreamHack itself, the audience over-indexes on Mix 94.5 (518.52×), SteelSeries (45.33×), Video card (41.83×), and G2A (29.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for DreamHack. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.