Rascasse Audience Intelligence

DreamHack Audience in United States

A data profile of the people who buy, follow and care about DreamHack in United States — modelled from more than twelve digital signal sources. DreamHack has an estimated audience of 425,083 people in United States.

#10among E-sports in United States#499among Event in United States#3977in Sports

The average DreamHack fan in United States is 32.4 years old, more male, and lives primarily in Georgia.

The audience is concentrated in Georgia, Texas, California.

Top brand affinities include Counter-Strike, Mix 94.5, No Man's Sky, with strongest over-indexing on Counter-Strike (46.96× the country average).

Demographically, the DreamHack audience skews more male with an average age of 32.4, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical DreamHack fan in United States is more male, around 32.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Counter-Strike.

Category: Sports · Type: Event · Subtype: E-sports

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the DreamHack profile in United States.

Audience size
425K
in United States
Gender
40.3%♀
59.7% male
Age
32.4
average years
Country rank
#40206
Event in United States
Fig. 01

Search interest · 12-month trend

-52%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of DreamHack fans

40.3% are female, 59.7% are male, average age 32.4.

Fig. 02

Gender split

40.3%
Female
59.7%
Male
Demographic split for DreamHack audience in United States
MetricValue
Female40.3%
Male59.7%
Average age32.4
Estimated audience size425,083
Fig. 03

Age distribution

Ø 32.4
average years
Age distribution of the DreamHack audience in United States
Age bracketShare%
16-1937%
20-2924%
30-3917%
40-4913%
50+9%
Fig. 04

Worldwide distribution

28.2%

of the worldwide DreamHack audience comes from United States.

Worldwide audience distribution share by country for DreamHack
CountryShare
United States28.2%
Germany9.6%
Japan9.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the DreamHack audience in United States is strongest.

Fig. 05

Top regions by affinity

DreamHack fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~100K8.01×
02Texas~100K2.77×
03Alabama~8K1.31×
04Oklahoma~6K1.27×
05California~50K1.14×
06South Carolina~7K1.13×
07Tennessee~9K1.09×
08Nevada~4K1.04×
09North Carolina~10K1.01×
10Washington~9K1.00×
11Virginia~10K0.98×
12Louisiana~5K0.98×
13Alaska<1K0.98×
14North Dakota<1K0.98×
15Florida~30K0.97×
16South Dakota<1K0.95×
17Vermont<1K0.95×
18Arkansas~3K0.94×
19Colorado~6K0.93×
20New Hampshire~2K0.93×
21Washington, District of Columbia~1K0.93×
22Delaware~1K0.93×
23Mississippi~3K0.92×
24Rhode Island~1K0.92×
25Maryland~7K0.91×
26New Mexico~2K0.91×
27West Virginia~2K0.91×
28Montana~1K0.91×
29Arizona~8K0.90×
30Kansas~3K0.90×
31Oregon~4K0.89×
32Illinois~10K0.88×
33Iowa~3K0.88×
34Hawaii~2K0.88×
35Maine~1K0.88×
36New York~20K0.87×
37Idaho~2K0.87×
38Nebraska~2K0.87×
39Missouri~6K0.86×
40Kentucky~5K0.86×
41Utah~3K0.86×
42Massachusetts~7K0.85×
43Ohio~10K0.84×
44Connecticut~4K0.83×
45Michigan~9K0.82×
46New Jersey~9K0.82×
47Indiana~6K0.82×
48Wisconsin~5K0.81×
49Minnesota~5K0.80×
50Pennsylvania~10K0.76×
Fig. 06

Affinity by region

Affinity by region — DreamHack, United States
0.76×1.00×8.01×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the DreamHack audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for DreamHack audience
#·InterestCategoryAffinity×
01Mix 94.5Music & Radio518.52×
02No Man's SkyGames71.43×
03Counter-StrikeGames46.96×
04Team LiquidSports46.19×
05SteelSeriesGames45.33×
06Video cardTechnology & Electronics41.83×
07Heroes of the StormGames40.11×
08Cooler MasterTechnology & Electronics40.04×
09CyberPower Inc.Shopping38.36×
10CorsairTechnology & Electronics31.45×
11G2AShopping29.72×
12KotakuGames17.52×
13Multiplayer online battle arenaGames14.61×
14Graphics processing unitTechnology & Electronics13.81×
15Counter-Strike: Global OffensiveGames12.61×
16Electronic sportsSports12.46×
17GamingGames8.30×
18PC gameGames7.56×
19TwitchGames5.22×
20Mobile gameGames4.19×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the DreamHack audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by DreamHack audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.76×
PatriotismCONSERVATISM1.76×
Need for SecurityCONSERVATISM1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by DreamHack audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.58×
Design AffinityPREMIUM0.59×
Community OrientationOPEN0.64×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does DreamHack have in United States?

DreamHack has an estimated audience of 425,083 people in United States, concentrated in Georgia and Texas.

02

What is the gender split and age of DreamHack fans?

40.3% of DreamHack fans are female, 59.7% are male, with an average age of 32.4 years.

03

Which brands do DreamHack fans like most?

DreamHack fans show strongest brand affinity for Counter-Strike (46.96×), Mix 94.5 (518.52×), and No Man's Sky (71.43×) over the country average.

04

Where do DreamHack fans live in United States?

DreamHack fans in United States are most concentrated in Georgia (reach ~100K), Texas (reach ~100K), and California (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do DreamHack fans also like?

Beyond DreamHack itself, the audience over-indexes on Mix 94.5 (518.52×), No Man's Sky (71.43×), SteelSeries (45.33×), and Video card (41.83×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More E-sports audiences in United States

See DreamHack audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for DreamHack. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →