Rascasse Audience Intelligence

G2A Audience in United States

A data profile of the people who buy, follow and care about G2A in United States — modelled from more than twelve digital signal sources. G2A has an estimated audience of 2,037,540 people in United States.

The average G2A fan in United States is 23.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Micro Center, GameStop, Mobile game, with strongest over-indexing on Micro Center (19.43× the country average).

Demographically, the G2A audience skews more male with an average age of 23.0, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical G2A fan in United States is more male, around 23.0 years old, with strong Patriotism tendencies and a notable affinity for Micro Center.

Category: Shopping · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the G2A profile in United States.

Audience size
2M
in United States
Gender
3.4%
96.6% male
Age
23.0
average years
Country rank
#14025
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of G2A

3.4% are female, 96.6% are male, average age 23.0.

Fig. 02

Gender split

3.4%
Female
96.6%
Male
Demographic split for G2A audience in United States
MetricValue
Female3.4%
Male96.6%
Average age23.0
Estimated audience size2,037,540
Fig. 03

Age distribution

Ø 23.0
average years
Age distribution of the G2A audience in United States
Age bracketShare%
16-1968%
20-2925%
30-395%
40-491%
50+0%
Fig. 04

Worldwide distribution

23.0%

of the worldwide G2A audience comes from United States.

Worldwide audience distribution share by country for G2A
CountryShare
United States23.0%
Poland9.0%
Germany5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the G2A audience in United States is strongest.

Fig. 05

Top regions by affinity

G2A fans by region: top regions in United States
#RegionReachAffinity×
01Kentucky~30K1.37×
02West Virginia~10K1.34×
03Arizona~50K1.31×
04Oklahoma~30K1.25×
05Oregon~30K1.24×
06Washington~50K1.23×
07Florida~200K1.21×
08Alaska~5K1.19×
09Idaho~10K1.18×
10Indiana~40K1.17×
11Ohio~70K1.16×
12Michigan~60K1.16×
13Utah~20K1.16×
14Nevada~20K1.15×
15Arkansas~20K1.13×
16Texas~200K1.12×
17Tennessee~50K1.11×
18Missouri~40K1.09×
19Alabama~30K1.08×
20Kansas~20K1.05×
21North Carolina~60K1.04×
22California~200K1.03×
23Louisiana~30K1.02×
24North Dakota~4K1.02×
25Pennsylvania~70K0.98×
26Georgia~60K0.98×
27Rhode Island~6K0.98×
28Wisconsin~30K0.97×
29Illinois~60K0.96×
30Colorado~30K0.96×
31Connecticut~20K0.96×
32New Hampshire~8K0.96×
33Virginia~50K0.95×
34Mississippi~20K0.94×
35Iowa~20K0.93×
36New York~100K0.92×
37South Carolina~30K0.89×
38New Jersey~50K0.88×
39Maine~6K0.88×
40Minnesota~30K0.87×
41Massachusetts~30K0.84×
42South Dakota~4K0.83×
43Maryland~30K0.81×
44Nebraska~8K0.81×
45New Mexico~8K0.81×
46Montana~5K0.80×
47Vermont~3K0.74×
48Delaware~4K0.71×
49Washington, District of Columbia~4K0.58×
50Hawaii~4K0.52×
Fig. 06

Affinity by region

Affinity by region — G2A, United States
0.52×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the G2A audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for G2A audience
#·InterestCategoryAffinity×
01SteelSeriesGames20.00×
02Micro CenterShopping19.43×
03Fry's ElectronicsShopping17.62×
04RetrogamingGames8.90×
05GameStopGames8.45×
06Magic: The GatheringGames8.25×
07Action role-playing gameGames7.60×
08Collectible card gameGames7.28×
09Massively multiplayer online gamesGames6.91×
10Rick and MortyMovies & TV6.53×
11World of WarcraftGames6.21×
12SteamGames5.72×
13Action-adventure gameGames5.39×
14Virtual realityTechnology & Electronics5.12×
15Mobile gameGames4.94×
16Anime and manga fandomLiterature4.32×
17SubwayFood & Beverages3.31×
18Pizza HutFood & Beverages3.24×
19McDonald'sFood & Beverages2.64×
20Video gamesGames2.30×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the G2A audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by G2A audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.27×
Early Adopter MentalityPOWER2.24×
Convenience OrientationPREMIUM1.66×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by G2A audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.40×
CreativityOPEN0.57×
SustainabilityBALANCE0.61×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does G2A have in United States?

G2A has an estimated audience of 2,037,540 people in United States, concentrated in California and Texas.

02

What is the gender split and age of G2A fans?

3.4% of G2A fans are female, 96.6% are male, with an average age of 23.0 years.

03

Which brands do G2A fans like most?

G2A fans show strongest brand affinity for Micro Center (19.43×), GameStop (8.45×), and Mobile game (4.94×) over the country average.

04

Where do G2A fans live in United States?

G2A fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do G2A fans also like?

Beyond G2A itself, the audience over-indexes on GameStop (8.45×), Mobile game (4.94×), Retrogaming (8.9×), and Action role-playing game (7.6×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United States who actively search for G2A. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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