Rascasse Audience Intelligence

Collectible card game Audience in United States

A data profile of the people who buy, follow and care about Collectible card game in United States — modelled from more than twelve digital signal sources. Collectible card game has an estimated audience of 12,373,222 people in United States.

#27among Gaming genre in United States#1913among Topic in United States#61in Games

The average Collectible card game fan in United States is 31.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Pokémon (video game series), Yu-Gi-Oh! Trading Card Game, Pokémon Trading Card Game, with strongest over-indexing on Pokémon (video game series) (19.35× the country average).

Demographically, the Collectible card game audience skews more male with an average age of 31.0, and over-indexes on personality traits such as Pet Ownership, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Collectible card game fan in United States is more male, around 31.0 years old, with strong Pet Ownership tendencies and a notable affinity for Pokémon (video game series).

Category: Games · Type: Topic · Subtype: Gaming genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Collectible card game profile in United States.

Audience size
12.4M
in United States
Gender
36.3%♀
63.7% male
Age
31.0
average years
Country rank
#2884
Topic in United States
Fig. 01

Search interest · 12-month trend

-35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Collectible card game fans

36.3% are female, 63.7% are male, average age 31.0.

Fig. 02

Gender split

36.3%
Female
63.7%
Male
Demographic split for Collectible card game audience in United States
MetricValue
Female36.3%
Male63.7%
Average age31.0
Estimated audience size12,373,222
Fig. 03

Age distribution

Ø 31.0
average years
Age distribution of the Collectible card game audience in United States
Age bracketShare%
16-1940%
20-2925%
30-3916%
40-4911%
50+7%
Fig. 04

Worldwide distribution

25.1%

of the worldwide Collectible card game audience comes from United States.

Worldwide audience distribution share by country for Collectible card game
CountryShare
United States25.1%
China15.4%
Japan13.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Collectible card game audience in United States is strongest.

Fig. 05

Top regions by affinity

Collectible card game fans by region: top regions in United States
#RegionReachAffinity×
01Washington~300K1.23×
02Hawaii~60K1.20×
03Utah~100K1.17×
04Oregon~200K1.16×
05Idaho~70K1.16×
06Alaska~30K1.15×
07California~1.5M1.14×
08Oklahoma~200K1.14×
09Indiana~300K1.13×
10Nevada~100K1.12×
11New Hampshire~50K1.10×
12North Dakota~30K1.10×
13Kentucky~200K1.08×
14Maine~50K1.08×
15Michigan~300K1.05×
16Arizona~300K1.05×
17Iowa~100K1.05×
18Missouri~200K1.04×
19Wisconsin~200K1.04×
20West Virginia~60K1.04×
21Minnesota~200K1.02×
22Kansas~100K1.02×
23Tennessee~300K1.01×
24Colorado~200K1.00×
25Arkansas~100K1.00×
26Rhode Island~40K1.00×
27Montana~30K1.00×
28South Dakota~30K1.00×
29Vermont~20K1.00×
30Texas~1M0.99×
31Ohio~400K0.99×
32Virginia~300K0.98×
33Nebraska~60K0.98×
34New Mexico~60K0.94×
35Pennsylvania~400K0.91×
36North Carolina~300K0.90×
37Delaware~30K0.90×
38Connecticut~100K0.89×
39Florida~700K0.88×
40Massachusetts~200K0.88×
41South Carolina~200K0.88×
42Louisiana~100K0.88×
43Illinois~400K0.87×
44Mississippi~90K0.87×
45Georgia~300K0.86×
46Alabama~100K0.85×
47Maryland~200K0.84×
48New Jersey~300K0.81×
49Washington, District of Columbia~30K0.81×
50New York~500K0.79×
Fig. 06

Affinity by region

Affinity by region — Collectible card game, United States
0.79×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Collectible card game audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Collectible card game audience
#·InterestCategoryAffinity×
01Pokémon Trading Card GameGames35.56×
02Pokémon Trading Card Game (video game)Games33.36×
03BoardGameGeekGames30.18×
04Yu-Gi-Oh! Trading Card GameGames28.85×
05Games WorkshopGames25.20×
06Yu-Gi-Oh!Literature22.39×
07Figure painting (hobby)Arts & Culture20.84×
08Final Fantasy VIIGames20.32×
09Pokémon (video game series)Games19.35×
10Miniature wargamingGames19.32×
11Final Fantasy XIVGames18.29×
12Wizards of the CoastGames18.00×
13Magic: The GatheringGames17.93×
14Tabletop role-playing gameGames13.33×
15Final FantasyGames13.19×
16OtakuLiterature7.41×
17Tabletop gameGames6.88×
18PokémonGames6.22×
19PeacemakerMovies & TV5.01×
20SupermanMovies & TV4.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Collectible card game audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Collectible card game audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.21×
ExtroversionTHRILL1.14×
PatriotismCONSERVATISM1.12×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Collectible card game audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.36×
Quality AwarenessPREMIUM0.44×
Family OrientationCONSERVATISM0.50×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Collectible card game have in United States?

Collectible card game has an estimated audience of 12,373,222 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Collectible card game fans?

36.3% of Collectible card game fans are female, 63.7% are male, with an average age of 31.0 years.

03

Which brands do Collectible card game fans like most?

Collectible card game fans show strongest brand affinity for Pokémon (video game series) (19.35×), Yu-Gi-Oh! Trading Card Game (28.85×), and Pokémon Trading Card Game (35.56×) over the country average.

04

Where do Collectible card game fans live in United States?

Collectible card game fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Collectible card game fans also like?

Beyond Collectible card game itself, the audience over-indexes on Yu-Gi-Oh! Trading Card Game (28.85×), Pokémon Trading Card Game (35.56×), Superman (4.73×), and Miniature wargaming (19.32×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Gaming genre audiences in United States

See Collectible card game audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Collectible card game. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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