Wizards of the Coast Audience in United States

Wizards of the Coast logo

Wizards of the Coast has an estimated audience of 3,219,764 people in United States. 32.5% are female, 67.5% are male, average age 30.5. Top regions: California, Texas, Washington. Top brand affinities: Games, Reading, Atlas, Music, Gaming.

The average Wizards of the Coast fan in United States is 30.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Washington. Top brand affinities include Games, Reading, Atlas, with strongest over-indexing on Games (2.54× the country average). Demographically, the Wizards of the Coast audience skews more male with an average age of 30.5, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Brand

Demographics of Wizards of the Coast fans

Demographic split for Wizards of the Coast audience in United States
MetricValue
Female32.5%
Male67.5%
Average age30.5
Estimated audience size3,219,764

Audience persona

The typical Wizards of the Coast fan in United States is more male, around 30.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Games.

Top regions in United States

Top regions ranked by reach for Wizards of the Coast in United States
RegionReachAffinity
California314,6370.89×
Texas203,6970.74×
Washington193,6743×
Florida142,5960.65×
New York124,6150.69×
Ohio106,0011.07×
Pennsylvania95,8450.88×
Illinois91,3950.85×
Michigan90,4491.07×
North Carolina72,9830.75×
Georgia68,3690.69×
Virginia66,2650.84×
Indiana66,0131.12×
Oregon61,1951.66×
Colorado59,9481.18×
Tennessee58,2860.9×
Massachusetts56,5740.89×
Missouri56,4831.09×
Wisconsin54,8691.13×
Arizona53,6960.82×
Minnesota50,4121.09×
New Jersey49,5330.6×
Utah43,4351.51×
Kentucky41,6181.03×
Maryland40,8010.74×
Oklahoma39,8731.12×
South Carolina33,1300.68×
Alabama32,0690.71×
Iowa29,0851.1×
Louisiana27,7450.67×
Kansas27,7301.09×
Nevada26,6410.86×
Arkansas26,4521×
Connecticut25,1370.78×
Idaho23,9101.48×
Mississippi16,2770.61×
Nebraska15,8670.98×
Maine15,5851.35×
New Hampshire15,5551.23×
West Virginia13,6340.91×
New Mexico13,4160.83×
Rhode Island10,9001.06×
Montana10,1501.14×
Alaska9,7471.42×
Hawaii9,5410.69×
South Dakota6,8100.92×
Washington, District of Columbia6,7450.7×
North Dakota6,4670.98×
Vermont6,3091.12×
Delaware5,5580.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wizards of the Coast audience
BrandAffinityCategory
Games2.54×Games
Reading2.36×Literature
Atlas9.28×Music & Radio
Music2.08×Business & Career
Gaming8.11×Games
Collectible card game7.5×Games
Sports1.99×Sports
Consumer electronics2.05×Technology & Electronics
Pokémon (video game series)6.1×Games
Entertainment2.1×Movies & TV
Dice9.86×Games
Action role-playing game6.72×Games
Yu-Gi-Oh! Trading Card Game8.7×Games
Live events1.96×Music & Radio
Outdoor recreation1.98×Sports
Food and drink1.75×Food & Beverages
Pets1.93×Pets & Animals
Otaku5.31×Literature
Adventure2.52×Travel & Leisure
Miniature wargaming8.31×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wizards of the Coast audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.9
Early Adopter MentalityPOWER1.82
PatriotismCONSERVATISM1.44
IndividualismJOY1.31
SustainabilityBALANCE1.23
Social Media UsageJOY1.15

Worldwide distribution

Worldwide audience distribution share by country for Wizards of the Coast
CountryShare
United States80.1%
Canada10.0%
Brazil6.2%

See Wizards of the Coast audiences in other countries

More Games audiences in United States

Frequently asked questions

How many fans does Wizards of the Coast have in United States?

Wizards of the Coast has an estimated audience of 3,219,764 people in United States, concentrated in California and Texas.

What is the gender split and age of Wizards of the Coast fans?

32.5% of Wizards of the Coast fans are female, 67.5% are male, with an average age of 30.5 years.

Which brands do Wizards of the Coast fans like most?

Wizards of the Coast fans show strongest brand affinity for Games (2.54×), Reading (2.36×), and Atlas (9.28×) over the country average.

Where do Wizards of the Coast fans live in United States?

Wizards of the Coast fans in United States are most concentrated in California (reach 314,637), Texas (reach 203,697), and Washington (reach 193,674). These three regions account for the largest share of the active audience.

What other brands do Wizards of the Coast fans also like?

Beyond Wizards of the Coast itself, the audience over-indexes on Reading (2.36×), Atlas (9.28×), Music (2.08×), and Gaming (8.11×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wizards of the Coast. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.