Rascasse Audience Intelligence

Wizards of the Coast Target Market in United States

A data profile of the people who buy, follow and care about Wizards of the Coast in United States — modelled from more than twelve digital signal sources. Wizards of the Coast has an estimated audience of 3,201,123 people in United States.

#1009among Brand in United States#194in Games

The average Wizards of the Coast fan in United States is 30.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Washington.

Top brand affinities include Games, Reading, Atlas, with strongest over-indexing on Games (2.54× the country average).

Demographically, the Wizards of the Coast audience skews more male with an average age of 30.5, and over-indexes on personality traits such as Healthy Lifestyle, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Wizards of the Coast fan in United States is more male, around 30.5 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Games.

Category: Games · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wizards of the Coast profile in United States.

Audience size
3.2M
in United States
Gender
32.5%♀
67.5% male
Age
30.5
average years
Country rank
#9733
Brand in United States
Fig. 01

Search interest · 12-month trend

-28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Wizards of the Coast

32.5% are female, 67.5% are male, average age 30.5.

Fig. 02

Gender split

32.5%
Female
67.5%
Male
Demographic split for Wizards of the Coast audience in United States
MetricValue
Female32.5%
Male67.5%
Average age30.5
Estimated audience size3,201,123
Fig. 03

Age distribution

Ø 30.5
average years
Age distribution of the Wizards of the Coast audience in United States
Age bracketShare%
16-1941%
20-2926%
30-3916%
40-4910%
50+6%
Fig. 04

Worldwide distribution

79.9%

of the worldwide Wizards of the Coast audience comes from United States.

Worldwide audience distribution share by country for Wizards of the Coast
CountryShare
United States79.9%
Canada10.0%
Brazil6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wizards of the Coast audience in United States is strongest.

Fig. 05

Top regions by affinity

Wizards of the Coast customers by region in United States
#RegionReachAffinity×
01Washington~200K3.04×
02Oregon~60K1.66×
03Utah~40K1.49×
04Idaho~20K1.46×
05Alaska~9K1.33×
06Maine~20K1.31×
07New Hampshire~20K1.21×
08Vermont~7K1.21×
09Montana~10K1.15×
10Colorado~60K1.13×
11Oklahoma~40K1.10×
12Wisconsin~50K1.07×
13Missouri~60K1.06×
14Minnesota~50K1.06×
15Iowa~30K1.06×
16Kansas~30K1.06×
17Indiana~60K1.04×
18Rhode Island~10K1.04×
19North Dakota~7K1.04×
20Arkansas~30K1.02×
21Michigan~90K1.01×
22Kentucky~40K1.01×
23Ohio~100K1.00×
24Nebraska~20K0.98×
25South Dakota~7K0.97×
26West Virginia~10K0.95×
27Nevada~30K0.91×
28Tennessee~60K0.90×
29Massachusetts~60K0.89×
30New Mexico~10K0.87×
31Pennsylvania~90K0.86×
32California~300K0.85×
33Arizona~50K0.83×
34Virginia~60K0.81×
35Illinois~90K0.80×
36Hawaii~10K0.80×
37Connecticut~30K0.79×
38Alabama~30K0.77×
39Delaware~7K0.76×
40North Carolina~70K0.75×
41Washington, District of Columbia~7K0.74×
42Texas~200K0.73×
43Maryland~40K0.73×
44South Carolina~30K0.71×
45Louisiana~30K0.71×
46Mississippi~20K0.71×
47New York~100K0.68×
48Georgia~70K0.68×
49Florida~100K0.63×
50New Jersey~50K0.62×
Fig. 06

Affinity by region

Affinity by region — Wizards of the Coast, United States
0.62×1.00×3.04×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wizards of the Coast audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wizards of the Coast audience
#·InterestCategoryAffinity×
01DiceGames9.86×
02AtlasMusic & Radio9.28×
03Yu-Gi-Oh! Trading Card GameGames8.70×
04Miniature wargamingGames8.31×
05GamingGames8.11×
06Collectible card gameGames7.50×
07Action role-playing gameGames6.72×
08Pokémon (video game series)Games6.10×
09OtakuLiterature5.31×
10GamesGames2.54×
11AdventureTravel & Leisure2.52×
12ReadingLiterature2.36×
13EntertainmentMovies & TV2.10×
14MusicBusiness & Career2.08×
15Consumer electronicsTechnology & Electronics2.05×
16SportsSports1.99×
17Outdoor recreationSports1.98×
18Live eventsMusic & Radio1.96×
19PetsPets & Animals1.93×
20Food and drinkFood & Beverages1.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wizards of the Coast audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wizards of the Coast audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.60×
Urban LifestyleOPEN1.52×
Pet OwnershipJOY1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wizards of the Coast audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.65×
Price SensitivityPREMIUM0.83×
TraditionCONSERVATISM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Wizards of the Coast's target market in United States?

Wizards of the Coast's target market in United States covers an estimated 3,201,123 people, concentrated in California and Texas.

02

What is the gender split and age of Wizards of the Coast customers?

32.5% of the Wizards of the Coast audience are female, 67.5% are male, with an average age of 30.5 years.

03

Which brands do Wizards of the Coast fans like most?

Wizards of the Coast fans show strongest brand affinity for Games (2.54×), Reading (2.36×), and Atlas (9.28×) over the country average.

04

Where do Wizards of the Coast fans live in United States?

Wizards of the Coast fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Washington (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Wizards of the Coast fans also like?

Beyond Wizards of the Coast itself, the audience over-indexes on Reading (2.36×), Atlas (9.28×), Music (2.08×), and Gaming (8.11×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Games audiences in United States

See Wizards of the Coast audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Wizards of the Coast. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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