Rascasse Audience Intelligence

Yu-Gi-Oh! Trading Card Game Audience in United States

A data profile of the people who buy, follow and care about Yu-Gi-Oh! Trading Card Game in United States — modelled from more than twelve digital signal sources. Yu-Gi-Oh! Trading Card Game has an estimated audience of 7,830,433 people in United States.

#18among Video / Board Game in United States#84in Games

The average Yu-Gi-Oh! Trading Card Game fan in United States is 28.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Pokémon, Collectible card game, Pokémon Trading Card Game, with strongest over-indexing on Pokémon (23.16× the country average).

Demographically, the Yu-Gi-Oh! Trading Card Game audience skews more male with an average age of 28.9, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Yu-Gi-Oh! Trading Card Game fan in United States is more male, around 28.9 years old, with strong Patriotism tendencies and a notable affinity for Pokémon.

Category: Games · Type: Video / Board Game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Yu-Gi-Oh! Trading Card Game profile in United States.

Audience size
7.8M
in United States
Gender
32.1%♀
67.9% male
Age
28.9
average years
Country rank
#4525
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

+65%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Yu-Gi-Oh! Trading Card Game fans

32.1% are female, 67.9% are male, average age 28.9.

Fig. 02

Gender split

32.1%
Female
67.9%
Male
Demographic split for Yu-Gi-Oh! Trading Card Game audience in United States
MetricValue
Female32.1%
Male67.9%
Average age28.9
Estimated audience size7,830,433
Fig. 03

Age distribution

Ø 28.9
average years
Age distribution of the Yu-Gi-Oh! Trading Card Game audience in United States
Age bracketShare%
16-1947%
20-2925%
30-3914%
40-499%
50+5%
Fig. 04

Worldwide distribution

89.6%

of the worldwide Yu-Gi-Oh! Trading Card Game audience comes from United States.

Worldwide audience distribution share by country for Yu-Gi-Oh! Trading Card Game
CountryShare
United States89.6%
Australia4.9%
Japan1.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Yu-Gi-Oh! Trading Card Game audience in United States is strongest.

Fig. 05

Top regions by affinity

Yu-Gi-Oh! Trading Card Game fans by region: top regions in United States
#RegionReachAffinity×
01California~1M1.43×
02Arkansas~80K1.27×
03Texas~800K1.21×
04Nevada~90K1.21×
05Oklahoma~100K1.20×
06Hawaii~40K1.18×
07New York~500K1.17×
08Kentucky~100K1.16×
09Washington~200K1.12×
10West Virginia~40K1.12×
11Arizona~200K1.09×
12Oregon~100K1.08×
13Indiana~200K1.06×
14Illinois~300K1.04×
15Maryland~100K1.04×
16Kansas~60K1.04×
17New Jersey~200K1.02×
18Virginia~200K1.02×
19Florida~500K1.01×
20Pennsylvania~300K1.01×
21Minnesota~100K1.01×
22Connecticut~80K1.01×
23Georgia~200K1.00×
24Mississippi~60K1.00×
25Iowa~60K1.00×
26Nebraska~40K1.00×
27New Mexico~40K1.00×
28Ohio~200K0.99×
29North Carolina~200K0.99×
30Michigan~200K0.99×
31Wisconsin~100K0.99×
32Louisiana~100K0.99×
33Utah~70K0.99×
34Rhode Island~20K0.99×
35Alabama~100K0.98×
36North Dakota~20K0.98×
37Alaska~20K0.97×
38Missouri~100K0.96×
39Massachusetts~100K0.95×
40Tennessee~100K0.94×
41Idaho~40K0.91×
42South Carolina~100K0.89×
43Maine~20K0.89×
44New Hampshire~30K0.88×
45Delaware~20K0.88×
46South Dakota~20K0.87×
47Colorado~100K0.85×
48Vermont~10K0.84×
49Montana~20K0.82×
50Washington, District of Columbia~20K0.73×
Fig. 06

Affinity by region

Affinity by region — Yu-Gi-Oh! Trading Card Game, United States
0.73×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Yu-Gi-Oh! Trading Card Game audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Yu-Gi-Oh! Trading Card Game audience
#·InterestCategoryAffinity×
01Lego MindstormsKids & Family63.10×
02Pokémon Trading Card GameGames31.52×
03Collectible card gameGames28.85×
04Lego NinjagoKids & Family25.38×
05PokémonGames23.16×
06Pokémon GoGames16.46×
07Magic: The GatheringGames15.87×
08The Legend of ZeldaGames10.82×
09FunimationMovies & TV10.33×
10Guardians of the Galaxy (film)Movies & TV10.07×
11Anime and manga fandomLiterature8.83×
12RetrogamingGames8.52×
13Action role-playing gameGames6.59×
14OtakuLiterature6.21×
15GameStopGames5.63×
16Tabletop gameGames5.46×
17MangaLiterature5.16×
18Mobile gameGames3.86×
19ComicsLiterature3.70×
20SupermanMovies & TV2.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Yu-Gi-Oh! Trading Card Game audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Yu-Gi-Oh! Trading Card Game audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.35×
Early Adopter MentalityPOWER1.66×
IndividualismJOY1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Yu-Gi-Oh! Trading Card Game audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.48×
DIY MentalityTHRILL0.65×
Career OrientationPOWER0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Yu-Gi-Oh! Trading Card Game have in United States?

Yu-Gi-Oh! Trading Card Game has an estimated audience of 7,830,433 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Yu-Gi-Oh! Trading Card Game fans?

32.1% of Yu-Gi-Oh! Trading Card Game fans are female, 67.9% are male, with an average age of 28.9 years.

03

Which brands do Yu-Gi-Oh! Trading Card Game fans like most?

Yu-Gi-Oh! Trading Card Game fans show strongest brand affinity for Pokémon (23.16×), Collectible card game (28.85×), and Pokémon Trading Card Game (31.52×) over the country average.

04

Where do Yu-Gi-Oh! Trading Card Game fans live in United States?

Yu-Gi-Oh! Trading Card Game fans in United States are most concentrated in California (reach ~1M), Texas (reach ~800K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Yu-Gi-Oh! Trading Card Game fans also like?

Beyond Yu-Gi-Oh! Trading Card Game itself, the audience over-indexes on Collectible card game (28.85×), Pokémon Trading Card Game (31.52×), Anime and manga fandom (8.83×), and Magic: The Gathering (15.87×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Yu-Gi-Oh! Trading Card Game. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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