Lego Ninjago Audience in United States

Lego Ninjago logo

Lego Ninjago has an estimated audience of 895,258 people in United States. 49.9% are female, 50.1% are male, average age 30.4. Top regions: California, Texas, Florida. Top brand affinities: Lego Creator, Legoland, Lego Harry Potter, Lego Mindstorms, Lego City.

The average Lego Ninjago fan in United States is 30.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Lego Creator, Legoland, Lego Harry Potter, with strongest over-indexing on Lego Creator (345.39× the country average). Demographically, the Lego Ninjago audience skews balanced with an average age of 30.4, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Brand · Subtype: Toys

Demographics of Lego Ninjago fans

Demographic split for Lego Ninjago audience in United States
MetricValue
Female49.9%
Male50.1%
Average age30.4
Estimated audience size895,258

Audience persona

The typical Lego Ninjago fan in United States is balanced, around 30.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Lego Creator.

Top regions in United States

Top regions ranked by reach for Lego Ninjago in United States
RegionReachAffinity
California118,1311.2×
Texas94,0181.22×
Florida62,0371.02×
New York43,6650.87×
Georgia30,8281.12×
Illinois29,8901×
Pennsylvania29,6630.98×
North Carolina28,4581.06×
Ohio25,9240.94×
Washington24,5561.37×
Michigan23,8811.02×
Virginia23,1931.06×
New Jersey20,9200.92×
Arizona18,2641×
Tennessee18,1401.01×
Indiana17,5481.07×
Massachusetts16,5170.94×
Maryland15,0040.97×
Missouri14,8711.03×
South Carolina13,7221.02×
Colorado13,3570.95×
Wisconsin12,8160.95×
Minnesota12,5800.98×
Oklahoma12,3741.24×
Alabama12,0140.96×
Oregon12,0011.17×
Utah11,7701.47×
Kentucky11,5691.03×
Louisiana10,6180.92×
Connecticut8,6250.96×
Nevada8,5650.99×
Arkansas8,5651.16×
Iowa7,8421.06×
Kansas7,4351.05×
Mississippi6,6420.9×
Idaho5,2311.17×
Nebraska4,6161.03×
West Virginia4,1040.98×
New Mexico3,9560.88×
Hawaii3,2110.83×
Maine3,0740.96×
New Hampshire2,9810.85×
Rhode Island2,6090.92×
Montana2,2420.9×
Alaska1,9071×
Washington, District of Columbia1,9020.71×
South Dakota1,7570.85×
Delaware1,7320.7×
North Dakota1,5780.86×
Vermont1,4070.9×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lego Ninjago audience
BrandAffinityCategory
Lego Creator345.39×Kids & Family
Legoland73.02×Travel & Leisure
Lego Harry Potter174.09×Movies & TV
Lego Mindstorms185.19×Kids & Family
Lego City146.97×Kids & Family
The Lego Movie89.86×Movies & TV
Superman8.6×Movies & TV
Lego Space203.33×Kids & Family
Lego minifigure87.66×Kids & Family
Lego Friends181.79×Kids & Family
Pokémon (video game series)20.44×Games
Lego Toy Story170.53×Kids & Family
Andor31.96×Movies & TV
Yu-Gi-Oh! Trading Card Game25.38×Games
Tabletop role-playing game19.55×Games
Harry Potter7.38×Movies & TV
Mangaka31.3×Literature
Anime convention12.04×Literature
Harrison Ford21.31×Movies & TV
Lego Minifigures (theme)75.79×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lego Ninjago audience
TraitClusterScore
Luxury OrientationPREMIUM2.18
LGBTQ+ IdentityOPEN1.82
Price SensitivityPREMIUM1.59
Convenience OrientationPREMIUM1.59
MindfulnessBALANCE1.55
Design AffinityPREMIUM1.49

Worldwide distribution

Worldwide audience distribution share by country for Lego Ninjago
CountryShare
United States21.8%
Germany6.8%
Poland5.9%

See Lego Ninjago audiences in other countries

More Toys audiences in United States

Frequently asked questions

How many fans does Lego Ninjago have in United States?

Lego Ninjago has an estimated audience of 895,258 people in United States, concentrated in California and Texas.

What is the gender split and age of Lego Ninjago fans?

49.9% of Lego Ninjago fans are female, 50.1% are male, with an average age of 30.4 years.

Which brands do Lego Ninjago fans like most?

Lego Ninjago fans show strongest brand affinity for Lego Creator (345.39×), Legoland (73.02×), and Lego Harry Potter (174.09×) over the country average.

Where do Lego Ninjago fans live in United States?

Lego Ninjago fans in United States are most concentrated in California (reach 118,131), Texas (reach 94,018), and Florida (reach 62,037). These three regions account for the largest share of the active audience.

What other brands do Lego Ninjago fans also like?

Beyond Lego Ninjago itself, the audience over-indexes on Legoland (73.02×), Lego Harry Potter (174.09×), Lego Mindstorms (185.19×), and Lego City (146.97×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lego Ninjago. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.