The Lego Movie Audience in United States

The Lego Movie logo

The Lego Movie has an estimated audience of 1,373,459 people in United States. 49.0% are female, 51.0% are male, average age 34.7. Top regions: California, Texas, Florida. Top brand affinities: Megamind, Avengers (band), Krysten Ritter, Superman, Deborah Ann Woll.

The average The Lego Movie fan in United States is 34.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Megamind, Avengers (band), Krysten Ritter, with strongest over-indexing on Megamind (86.96× the country average). Demographically, the The Lego Movie audience skews balanced with an average age of 34.7, and over-indexes on personality traits such as Price Sensitivity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Animation

Demographics of The Lego Movie fans

Demographic split for The Lego Movie audience in United States
MetricValue
Female49.0%
Male51.0%
Average age34.7
Estimated audience size1,373,459

Audience persona

The typical The Lego Movie fan in United States is balanced, around 34.7 years old, with strong Price Sensitivity tendencies and a notable affinity for Megamind.

Top regions in United States

Top regions ranked by reach for The Lego Movie in United States
RegionReachAffinity
California177,0561.17×
Texas134,1541.14×
Florida84,7470.91×
New York56,6980.74×
Illinois45,9231×
Pennsylvania43,5890.94×
Ohio40,8970.97×
Michigan40,3281.12×
Georgia39,4490.93×
North Carolina38,7390.94×
Arizona35,1961.26×
Washington30,1201.09×
Virginia30,0150.9×
Indiana28,6081.14×
New Jersey28,1620.81×
Tennessee26,1280.95×
Missouri22,9711.04×
Colorado22,5821.04×
Massachusetts22,4090.83×
Wisconsin21,3681.03×
Utah21,0051.71×
Maryland20,5310.87×
Minnesota18,8870.96×
South Carolina18,2720.88×
Oklahoma17,2261.13×
Kentucky17,0930.99×
Oregon17,0481.08×
Alabama16,9070.88×
Louisiana14,3920.81×
Nevada12,6020.95×
Iowa12,4951.1×
Arkansas11,9531.06×
Connecticut11,7820.86×
Kansas11,4681.06×
Idaho10,1051.47×
Mississippi9,5590.84×
New Mexico7,7091.12×
Nebraska7,6281.11×
New Hampshire6,8361.26×
West Virginia5,6070.88×
Hawaii4,7870.81×
Montana4,1841.1×
Maine4,1830.85×
Rhode Island3,4920.8×
South Dakota3,3431.05×
Alaska3,1351.07×
Delaware2,9020.77×
North Dakota2,7650.98×
Washington, District of Columbia2,4670.6×
Vermont2,2820.95×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Lego Movie audience
BrandAffinityCategory
Megamind86.96×Movies & TV
Avengers (band)64.85×Music & Radio
Krysten Ritter59.57×Movies & TV
Superman9.12×Movies & TV
Deborah Ann Woll87.77×Movies & TV
Flushed Away76.19×Movies & TV
Night at the Museum65.04×Movies & TV
Oscar Isaac37.85×Movies & TV
Evan Rachel Wood60.88×Movies & TV
Lego Minifigures (theme)95.93×Kids & Family
Ice Age (franchise)48.86×Movies & TV
Elementary (TV series)40.91×Movies & TV
Josh Gad51.82×Movies & TV
Jack the Giant Slayer100.38×Movies & TV
Andy Serkis52.68×Movies & TV
Power Rangers (film)37.62×Movies & TV
Bryan Cranston28.57×Movies & TV
Rabbids Invasion101.35×Movies & TV
Goosebumps (film)46.25×Movies & TV
Back at the Barnyard92.97×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Lego Movie audience
TraitClusterScore
Price SensitivityPREMIUM1.98
Early Adopter MentalityPOWER1.45
Social Media UsageJOY1.23
LGBTQ+ IdentityOPEN1.16
Urban LifestyleOPEN1.14
IndividualismJOY1.11

Worldwide distribution

Worldwide audience distribution share by country for The Lego Movie
CountryShare
United States40.0%
United Kingdom12.9%
Germany6.6%

See The Lego Movie audiences in other countries

More Animation audiences in United States

Frequently asked questions

How many fans does The Lego Movie have in United States?

The Lego Movie has an estimated audience of 1,373,459 people in United States, concentrated in California and Texas.

What is the gender split and age of The Lego Movie fans?

49.0% of The Lego Movie fans are female, 51.0% are male, with an average age of 34.7 years.

Which brands do The Lego Movie fans like most?

The Lego Movie fans show strongest brand affinity for Megamind (86.96×), Avengers (band) (64.85×), and Krysten Ritter (59.57×) over the country average.

Where do The Lego Movie fans live in United States?

The Lego Movie fans in United States are most concentrated in California (reach 177,056), Texas (reach 134,154), and Florida (reach 84,747). These three regions account for the largest share of the active audience.

What other brands do The Lego Movie fans also like?

Beyond The Lego Movie itself, the audience over-indexes on Avengers (band) (64.85×), Krysten Ritter (59.57×), Superman (9.12×), and Deborah Ann Woll (87.77×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Lego Movie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.