Rascasse Audience Intelligence

The Lego Movie Audience in United States

A data profile of the people who buy, follow and care about The Lego Movie in United States — modelled from more than twelve digital signal sources. The Lego Movie has an estimated audience of 1,407,409 people in United States.

#66among Animation in United States#1269among Movie / TV Show / Series in United States#3123in Movies & TV

The average The Lego Movie fan in United States is 34.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Megamind, Deborah Ann Woll, Avengers (band), with strongest over-indexing on Megamind (86.96× the country average).

Demographically, the The Lego Movie audience skews balanced with an average age of 34.7, and over-indexes on personality traits such as Family Orientation, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Lego Movie fan in United States is balanced, around 34.7 years old, with strong Family Orientation tendencies and a notable affinity for Megamind.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Animation

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Lego Movie profile in United States.

Audience size
1.4M
in United States
Gender
49.0%♀
51.0% male
Age
34.7
average years
Country rank
#18613
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Lego Movie viewers

49.0% are female, 51.0% are male, average age 34.7.

Fig. 02

Gender split

49.0%
Female
51.0%
Male
Demographic split for The Lego Movie audience in United States
MetricValue
Female49.0%
Male51.0%
Average age34.7
Estimated audience size1,407,409
Fig. 03

Age distribution

Ø 34.7
average years
Age distribution of the The Lego Movie audience in United States
Age bracketShare%
16-1927%
20-2923%
30-3924%
40-4917%
50+9%
Fig. 04

Worldwide distribution

39.8%

of the worldwide The Lego Movie audience comes from United States.

Worldwide audience distribution share by country for The Lego Movie
CountryShare
United States39.8%
United Kingdom12.5%
Germany6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Lego Movie audience in United States is strongest.

Fig. 05

Top regions by affinity

The Lego Movie fans by region: top regions in United States
#RegionReachAffinity×
01Utah~20K1.69×
02Idaho~10K1.45×
03Arizona~30K1.20×
04New Hampshire~6K1.19×
05New Mexico~8K1.14×
06Montana~4K1.14×
07Oregon~20K1.12×
08Oklahoma~20K1.12×
09Nebraska~8K1.12×
10Alaska~3K1.11×
11Texas~100K1.10×
12Iowa~10K1.10×
13California~200K1.09×
14South Dakota~3K1.09×
15Indiana~30K1.08×
16Kansas~10K1.08×
17North Dakota~3K1.08×
18Colorado~20K1.07×
19Michigan~40K1.06×
20Missouri~20K1.04×
21Arkansas~10K1.04×
22Washington~30K1.03×
23Wisconsin~20K1.03×
24Vermont~2K1.01×
25Illinois~40K0.98×
26Kentucky~20K0.98×
27Ohio~40K0.97×
28Minnesota~20K0.97×
29Nevada~10K0.95×
30Tennessee~30K0.93×
31West Virginia~6K0.93×
32Pennsylvania~40K0.92×
33Georgia~40K0.90×
34North Carolina~40K0.90×
35Alabama~20K0.90×
36Maine~4K0.90×
37Virginia~30K0.88×
38Connecticut~10K0.88×
39Delaware~3K0.88×
40Florida~80K0.86×
41Mississippi~10K0.86×
42Rhode Island~4K0.86×
43Maryland~20K0.85×
44Massachusetts~20K0.83×
45South Carolina~20K0.83×
46Hawaii~5K0.83×
47Louisiana~10K0.82×
48New Jersey~30K0.81×
49New York~60K0.73×
50Washington, District of Columbia~3K0.64×
Fig. 06

Affinity by region

Affinity by region — The Lego Movie, United States
0.64×1.00×1.69×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Lego Movie audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Lego Movie audience
#·InterestCategoryAffinity×
01Rabbids InvasionMovies & TV101.35×
02Lego Minifigures (theme)Kids & Family95.93×
03Deborah Ann WollMovies & TV87.77×
04MegamindMovies & TV86.96×
05Flushed AwayMovies & TV76.19×
06Night at the MuseumMovies & TV65.04×
07Avengers (band)Music & Radio64.85×
08Evan Rachel WoodMovies & TV60.88×
09Krysten RitterMovies & TV59.57×
10Andy SerkisMovies & TV52.68×
11Josh GadMovies & TV51.82×
12Ice Age (franchise)Movies & TV48.86×
13Lego BatmanKids & Family48.29×
14Goosebumps (film)Movies & TV46.25×
15Elementary (TV series)Movies & TV40.91×
16Oscar IsaacMovies & TV37.85×
17Power Rangers (film)Movies & TV37.62×
18Legends (comics)Literature30.50×
19Bryan CranstonMovies & TV28.57×
20SupermanMovies & TV9.12×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Lego Movie audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Lego Movie audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.44×
ExtroversionTHRILL1.33×
Early Adopter MentalityPOWER1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Lego Movie audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER1.07×
Quality AwarenessPREMIUM1.09×
TravellingTHRILL1.13×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Lego Movie have in United States?

The Lego Movie has an estimated audience of 1,407,409 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Lego Movie viewers?

49.0% of The Lego Movie fans are female, 51.0% are male, with an average age of 34.7 years.

03

Which brands do The Lego Movie fans like most?

The Lego Movie fans show strongest brand affinity for Megamind (86.96×), Deborah Ann Woll (87.77×), and Avengers (band) (64.85×) over the country average.

04

Where do The Lego Movie fans live in United States?

The Lego Movie fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do The Lego Movie fans also like?

Beyond The Lego Movie itself, the audience over-indexes on Deborah Ann Woll (87.77×), Avengers (band) (64.85×), Krysten Ritter (59.57×), and Flushed Away (76.19×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for The Lego Movie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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