The Lego Movie Audience in Germany
The Lego Movie has an estimated audience of 225,713 people in Germany. 53.5% are female, 46.5% are male, average age 36.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Scooby-Doo, Ice Age (franchise), Austin Powers (film series), Barbie, Mrs. Doubtfire.
The average The Lego Movie fan in Germany is 36.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Scooby-Doo, Ice Age (franchise), Austin Powers (film series), with strongest over-indexing on Scooby-Doo (22.06× the country average). Demographically, the The Lego Movie audience skews balanced with an average age of 36.6, and over-indexes on personality traits such as Family Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Animation
Demographics of The Lego Movie fans
| Metric | Value |
|---|---|
| Female | 53.5% |
| Male | 46.5% |
| Average age | 36.6 |
| Estimated audience size | 225,713 |
Audience persona
The typical The Lego Movie fan in Germany is balanced, around 36.6 years old, with strong Family Orientation tendencies and a notable affinity for Scooby-Doo.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 54,034 | 1.09× |
| Bayern | 34,355 | 0.95× |
| Baden-Württemberg | 29,206 | 0.95× |
| Niedersachsen | 24,016 | 1.1× |
| Hessen | 18,249 | 1.06× |
| Rheinland-Pfalz | 12,520 | 1.11× |
| Sachsen | 11,169 | 1.01× |
| Berlin | 9,884 | 0.98× |
| Schleswig-Holstein | 8,795 | 1.09× |
| Brandenburg | 6,675 | 0.95× |
| Thüringen | 5,768 | 1× |
| Sachsen-Anhalt | 5,037 | 0.86× |
| Hamburg | 4,848 | 0.95× |
| Mecklenburg-Vorpommern | 3,850 | 0.89× |
| Saarland | 2,387 | 0.86× |
| Bremen | 2,221 | 1.15× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Scooby-Doo | 22.06× | Movies & TV |
| Ice Age (franchise) | 42.77× | Movies & TV |
| Austin Powers (film series) | 47.35× | Movies & TV |
| Barbie | 9.09× | Movies & TV |
| Mrs. Doubtfire | 51.88× | Movies & TV |
| Tron | 38.15× | Movies & TV |
| Kate Beckinsale | 24.51× | Movies & TV |
| Legoland | 19.79× | Travel & Leisure |
| Schitt's Creek | 38.29× | Movies & TV |
| Men in Black (franchise) | 32.52× | Movies & TV |
| Lego Batman | 34.31× | Kids & Family |
| Lego Duplo | 22.62× | Kids & Family |
| Back to the Future (TV series) | 36.34× | Movies & TV |
| Lego Star Wars | 18× | Kids & Family |
| Lego Minifigures (theme) | 37× | Kids & Family |
| Paddington (film) | 21.98× | Movies & TV |
| Patrick Wilson (American actor) | 28.12× | Movies & TV |
| Bee Movie | 46.47× | Movies & TV |
| Night at the Museum | 29.5× | Movies & TV |
| Free Willy | 42.49× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.89 |
| DIY Mentality | THRILL | 1.69 |
| Sustainability | BALANCE | 1.4 |
| Early Adopter Mentality | POWER | 1.22 |
| LGBTQ+ Identity | OPEN | 1.21 |
| Urban Lifestyle | OPEN | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 40.0% |
| United Kingdom | 12.9% |
| Germany | 6.6% |
See The Lego Movie audiences in other countries
More Animation audiences in Germany
- Cars (film) (7,618,180)
- Pokémon (5,142,430)
- Happy New Year (2014 film) (3,924,712)
- Spider-Man (2,076,974)
- Stitch! (1,614,641)
Frequently asked questions
How many fans does The Lego Movie have in Germany?
The Lego Movie has an estimated audience of 225,713 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of The Lego Movie fans?
53.5% of The Lego Movie fans are female, 46.5% are male, with an average age of 36.6 years.
Which brands do The Lego Movie fans like most?
The Lego Movie fans show strongest brand affinity for Scooby-Doo (22.06×), Ice Age (franchise) (42.77×), and Austin Powers (film series) (47.35×) over the country average.
Where do The Lego Movie fans live in Germany?
The Lego Movie fans in Germany are most concentrated in Nordrhein-Westfalen (reach 54,034), Bayern (reach 34,355), and Baden-Württemberg (reach 29,206). These three regions account for the largest share of the active audience.
What other brands do The Lego Movie fans also like?
Beyond The Lego Movie itself, the audience over-indexes on Ice Age (franchise) (42.77×), Austin Powers (film series) (47.35×), Barbie (9.09×), and Mrs. Doubtfire (51.88×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for The Lego Movie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.