Rascasse Audience Intelligence

The Lego Movie Audience in Germany

A data profile of the people who buy, follow and care about The Lego Movie in Germany — modelled from more than twelve digital signal sources. The Lego Movie has an estimated audience of 226,839 people in Germany.

#52among Animation in Germany#1348among Movie / TV Show / Series in Germany#3586in Movies & TV

The average The Lego Movie fan in Germany is 36.6 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Scooby-Doo, Ice Age (franchise), Austin Powers (film series), with strongest over-indexing on Scooby-Doo (22.06× the country average).

Demographically, the The Lego Movie audience skews balanced with an average age of 36.6, and over-indexes on personality traits such as Extroversion, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical The Lego Movie fan in Germany is balanced, around 36.6 years old, with strong Extroversion tendencies and a notable affinity for Scooby-Doo.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Animation

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Lego Movie profile in Germany.

Audience size
227K
in Germany
Gender
53.5%♀
46.5% male
Age
36.6
average years
Country rank
#20972
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Lego Movie viewers

53.5% are female, 46.5% are male, average age 36.6.

Fig. 02

Gender split

53.5%
Female
46.5%
Male
Demographic split for The Lego Movie audience in Germany
MetricValue
Female53.5%
Male46.5%
Average age36.6
Estimated audience size226,839
Fig. 03

Age distribution

Ø 36.6
average years
Age distribution of the The Lego Movie audience in Germany
Age bracketShare%
16-1921%
20-2923%
30-3928%
40-4917%
50+12%
Fig. 04

Worldwide distribution

6.4%

of the worldwide The Lego Movie audience comes from Germany.

Worldwide audience distribution share by country for The Lego Movie
CountryShare
United States39.8%
United Kingdom12.5%
Germany6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Lego Movie audience in Germany is strongest.

Fig. 05

Top regions by affinity

The Lego Movie fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~20K1.10×
02Nordrhein-Westfalen~50K1.06×
03Schleswig-Holstein~9K1.06×
04Rheinland-Pfalz~10K1.05×
05Thüringen~6K1.04×
06Bremen~2K1.04×
07Hessen~20K1.03×
08Sachsen~10K1.01×
09Brandenburg~7K0.99×
10Sachsen-Anhalt~6K0.98×
11Mecklenburg-Vorpommern~4K0.97×
12Bayern~30K0.95×
13Berlin~10K0.95×
14Saarland~3K0.95×
15Hamburg~5K0.94×
16Baden-Württemberg~30K0.93×
Fig. 06

Affinity by region

Affinity by region — The Lego Movie, Germany
0.93×1.00×1.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Lego Movie audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Lego Movie audience
#·InterestCategoryAffinity×
01Mrs. DoubtfireMovies & TV51.88×
02Austin Powers (film series)Movies & TV47.35×
03Ice Age (franchise)Movies & TV42.77×
04Free WillyMovies & TV42.49×
05Schitt's CreekMovies & TV38.29×
06TronMovies & TV38.15×
07Lego Minifigures (theme)Kids & Family37.00×
08Back to the Future (TV series)Movies & TV36.34×
09Lego BatmanKids & Family34.31×
10Men in Black (franchise)Movies & TV32.52×
11Night at the MuseumMovies & TV29.50×
12Dumb and DumberMovies & TV28.96×
13Patrick Wilson (American actor)Movies & TV28.12×
14Kate BeckinsaleMovies & TV24.51×
15Lego DuploKids & Family22.62×
16Scooby-DooMovies & TV22.06×
17Paddington (film)Movies & TV21.98×
18LegolandTravel & Leisure19.79×
19Lego Star WarsKids & Family18.00×
20BarbieMovies & TV9.09×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Lego Movie audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Lego Movie audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.51×
Family OrientationCONSERVATISM1.47×
IndividualismJOY1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Lego Movie audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER1.03×
TravellingTHRILL1.14×
Quality AwarenessPREMIUM1.16×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Lego Movie have in Germany?

The Lego Movie has an estimated audience of 226,839 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of The Lego Movie viewers?

53.5% of The Lego Movie fans are female, 46.5% are male, with an average age of 36.6 years.

03

Which brands do The Lego Movie fans like most?

The Lego Movie fans show strongest brand affinity for Scooby-Doo (22.06×), Ice Age (franchise) (42.77×), and Austin Powers (film series) (47.35×) over the country average.

04

Where do The Lego Movie fans live in Germany?

The Lego Movie fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~30K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do The Lego Movie fans also like?

Beyond The Lego Movie itself, the audience over-indexes on Ice Age (franchise) (42.77×), Austin Powers (film series) (47.35×), Mrs. Doubtfire (51.88×), and Barbie (9.09×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Animation audiences in Germany

See The Lego Movie audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for The Lego Movie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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