Legoland Audience in Germany
Legoland has an estimated audience of 1,840,872 people in Germany. 58.8% are female, 41.2% are male, average age 37.1. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Lego, Lego Friends, Lego Batman, Legoland Deutschland Resort, Lego City.
The average Legoland fan in Germany is 37.1 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Lego, Lego Friends, Lego Batman, with strongest over-indexing on Lego (7.86× the country average). Demographically, the Legoland audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Family Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Brand
Demographics of Legoland fans
| Metric | Value |
|---|---|
| Female | 58.8% |
| Male | 41.2% |
| Average age | 37.1 |
| Estimated audience size | 1,840,872 |
Audience persona
The typical Legoland fan in Germany is more female, around 37.1 years old, with strong Family Orientation tendencies and a notable affinity for Lego.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 761,824 | 2.57× |
| Baden-Württemberg | 570,734 | 2.27× |
| Nordrhein-Westfalen | 314,206 | 0.78× |
| Hessen | 161,809 | 1.15× |
| Niedersachsen | 138,419 | 0.77× |
| Rheinland-Pfalz | 123,167 | 1.34× |
| Sachsen | 70,100 | 0.78× |
| Berlin | 51,319 | 0.62× |
| Schleswig-Holstein | 50,303 | 0.76× |
| Thüringen | 38,718 | 0.83× |
| Hamburg | 30,480 | 0.73× |
| Brandenburg | 29,867 | 0.52× |
| Sachsen-Anhalt | 29,056 | 0.61× |
| Saarland | 22,937 | 1.01× |
| Mecklenburg-Vorpommern | 20,315 | 0.58× |
| Bremen | 10,487 | 0.67× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lego | 7.86× | Kids & Family |
| Lego Friends | 37.1× | Kids & Family |
| Lego Batman | 38.35× | Kids & Family |
| Legoland Deutschland Resort | 56.58× | Travel & Leisure |
| Lego City | 28.13× | Kids & Family |
| Lego Ninjago | 25.87× | Kids & Family |
| The Lego Movie | 35.36× | Movies & TV |
| Lego Mindstorms | 35.71× | Kids & Family |
| Smyths Toys | 5.52× | Kids & Family |
| Playmobil | 10.48× | Kids & Family |
| Lego Minecraft | 20× | Kids & Family |
| Held der Steine | 18.63× | Internet & Social Media |
| Lego Creator | 29.41× | Kids & Family |
| Lego Star Wars | 13.05× | Kids & Family |
| PAW Patrol | 8.57× | Movies & TV |
| Movies | 2.12× | Movies & TV |
| Lego Marvel Super Heroes | 20.03× | Kids & Family |
| Legoland Billund Resort | 50.09× | Travel & Leisure |
| Aral AG | 2.92× | Cars & Mobility |
| Bluebrixx | 5.35× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.68 |
| DIY Mentality | THRILL | 1.54 |
| Creativity | OPEN | 1.2 |
| Sports Activity | POWER | 1.19 |
| Convenience Orientation | PREMIUM | 1.11 |
| Healthy Lifestyle | BALANCE | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.0% |
| United Kingdom | 13.7% |
| Germany | 11.4% |
See Legoland audiences in other countries
More Travel & Leisure audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Legoland have in Germany?
Legoland has an estimated audience of 1,840,872 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Legoland fans?
58.8% of Legoland fans are female, 41.2% are male, with an average age of 37.1 years.
Which brands do Legoland fans like most?
Legoland fans show strongest brand affinity for Lego (7.86×), Lego Friends (37.1×), and Lego Batman (38.35×) over the country average.
Where do Legoland fans live in Germany?
Legoland fans in Germany are most concentrated in Bayern (reach 761,824), Baden-Württemberg (reach 570,734), and Nordrhein-Westfalen (reach 314,206). These three regions account for the largest share of the active audience.
What other brands do Legoland fans also like?
Beyond Legoland itself, the audience over-indexes on Lego Friends (37.1×), Lego Batman (38.35×), Legoland Deutschland Resort (56.58×), and Lego City (28.13×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Legoland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.