Lego Ninjago Audience in Germany
Lego Ninjago has an estimated audience of 278,594 people in Germany. 31.7% are female, 68.3% are male, average age 31.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Lego Technic, Harry Potter, Legoland, Tabletop role-playing game, Lego.
The average Lego Ninjago fan in Germany is 31.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Lego Technic, Harry Potter, Legoland, with strongest over-indexing on Lego Technic (67.57× the country average). Demographically, the Lego Ninjago audience skews more male with an average age of 31.8, and over-indexes on personality traits such as DIY Mentality, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Brand · Subtype: Toys
Demographics of Lego Ninjago fans
| Metric | Value |
|---|---|
| Female | 31.7% |
| Male | 68.3% |
| Average age | 31.8 |
| Estimated audience size | 278,594 |
Audience persona
The typical Lego Ninjago fan in Germany is more male, around 31.8 years old, with strong DIY Mentality tendencies and a notable affinity for Lego Technic.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 113,731 | 1.19× |
| Bayern | 84,383 | 1.2× |
| Baden-Württemberg | 71,911 | 1.21× |
| Niedersachsen | 46,605 | 1.1× |
| Hessen | 32,841 | 0.99× |
| Sachsen | 25,603 | 1.2× |
| Berlin | 18,644 | 0.95× |
| Schleswig-Holstein | 16,953 | 1.08× |
| Brandenburg | 13,794 | 1.02× |
| Rheinland-Pfalz | 13,251 | 0.61× |
| Sachsen-Anhalt | 11,115 | 0.98× |
| Thüringen | 10,523 | 0.95× |
| Hamburg | 9,741 | 0.99× |
| Mecklenburg-Vorpommern | 7,687 | 0.92× |
| Saarland | 4,374 | 0.82× |
| Bremen | 3,030 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lego Technic | 67.57× | Kids & Family |
| Harry Potter | 9.13× | Movies & TV |
| Legoland | 29.11× | Travel & Leisure |
| Tabletop role-playing game | 21.59× | Games |
| Lego | 11.04× | Kids & Family |
| Lego City | 44.61× | Kids & Family |
| Lego Friends | 49.46× | Kids & Family |
| The Lego Movie | 60.22× | Movies & TV |
| Smyths Toys | 7.24× | Kids & Family |
| Lego minifigure | 33.6× | Kids & Family |
| Dungeons & Dragons | 16.9× | Games |
| Liam Neeson | 11.65× | Movies & TV |
| Lego Marvel Super Heroes | 30.34× | Kids & Family |
| TikTok | 3.49× | Internet & Social Media |
| Lego Star Wars | 16.34× | Kids & Family |
| Lego Mindstorms | 33.19× | Kids & Family |
| Lego Minecraft | 20× | Kids & Family |
| Superman | 4.54× | Movies & TV |
| Hogwarts | 13.7× | Literature |
| Tabletop game | 7.95× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.59 |
| Family Orientation | CONSERVATISM | 1.33 |
| Sustainability | BALANCE | 1.26 |
| Social Media Usage | JOY | 1.2 |
| LGBTQ+ Identity | OPEN | 1.19 |
| Individualism | JOY | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.8% |
| Germany | 6.8% |
| Poland | 5.9% |
See Lego Ninjago audiences in other countries
More Toys audiences in Germany
Frequently asked questions
How many fans does Lego Ninjago have in Germany?
Lego Ninjago has an estimated audience of 278,594 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Lego Ninjago fans?
31.7% of Lego Ninjago fans are female, 68.3% are male, with an average age of 31.8 years.
Which brands do Lego Ninjago fans like most?
Lego Ninjago fans show strongest brand affinity for Lego Technic (67.57×), Harry Potter (9.13×), and Legoland (29.11×) over the country average.
Where do Lego Ninjago fans live in Germany?
Lego Ninjago fans in Germany are most concentrated in Nordrhein-Westfalen (reach 113,731), Bayern (reach 84,383), and Baden-Württemberg (reach 71,911). These three regions account for the largest share of the active audience.
What other brands do Lego Ninjago fans also like?
Beyond Lego Ninjago itself, the audience over-indexes on Harry Potter (9.13×), Legoland (29.11×), Tabletop role-playing game (21.59×), and Lego (11.04×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Lego Ninjago. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.