Dungeons & Dragons Audience in Germany

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Dungeons & Dragons has an estimated audience of 1,265,347 people in Germany. 37.1% are female, 62.9% are male, average age 31.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tabletop role-playing game, Harry Potter, Drachenlord, Pathfinder Roleplaying Game, Stranger Things.

The average Dungeons & Dragons fan in Germany is 31.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tabletop role-playing game, Harry Potter, Drachenlord, with strongest over-indexing on Tabletop role-playing game (32.18× the country average). Demographically, the Dungeons & Dragons audience skews more male with an average age of 31.4, and over-indexes on personality traits such as Sustainability, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game

Demographics of Dungeons & Dragons fans

Demographic split for Dungeons & Dragons audience in Germany
MetricValue
Female37.1%
Male62.9%
Average age31.4
Estimated audience size1,265,347

Audience persona

The typical Dungeons & Dragons fan in Germany is more male, around 31.4 years old, with strong Sustainability tendencies and a notable affinity for Tabletop role-playing game.

Top regions in Germany

Top regions ranked by reach for Dungeons & Dragons in Germany
RegionReachAffinity
Nordrhein-Westfalen301,7191.09×
Bayern202,2220.99×
Baden-Württemberg171,911
Niedersachsen132,8111.08×
Hessen95,979
Rheinland-Pfalz64,5751.02×
Berlin63,5361.12×
Sachsen62,8171.01×
Schleswig-Holstein46,6341.03×
Brandenburg39,292
Thüringen31,4670.98×
Sachsen-Anhalt30,4060.93×
Hamburg28,462
Mecklenburg-Vorpommern21,9880.91×
Saarland14,3850.93×
Bremen10,1160.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dungeons & Dragons audience
BrandAffinityCategory
Tabletop role-playing game32.18×Games
Harry Potter5.98×Movies & TV
Drachenlord23.35×Internet & Social Media
Pathfinder Roleplaying Game32.08×Games
Stranger Things6.25×Movies & TV
Atlas15.6×Music & Radio
Miniature wargaming14.76×Games
Space Marines (Warhammer 40,000)23.35×Games
Games Workshop18.23×Games
Dice18.34×Games
Role-playing23.91×Games
Superman4.46×Movies & TV
Warhammer Fantasy Battle18.16×Games
TikTok2.71×Internet & Social Media
BoardGameGeek26.88×Games
Dragon (Dungeons & Dragons)30.07×Games
Tabletop game7.35×Games
Legoland9.32×Travel & Leisure
House of the Dragon4.94×Movies & TV
Beetlejuice6.25×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dungeons & Dragons audience
TraitClusterScore
SustainabilityBALANCE1.22
Urban LifestyleOPEN1.18
DIY MentalityTHRILL1.15
Price SensitivityPREMIUM1.14
CreativityOPEN1.11
IndulgenceJOY1.08

Worldwide distribution

Worldwide audience distribution share by country for Dungeons & Dragons
CountryShare
United States33.1%
Japan10.6%
Germany5.4%

See Dungeons & Dragons audiences in other countries

More Games audiences in Germany

Frequently asked questions

How many fans does Dungeons & Dragons have in Germany?

Dungeons & Dragons has an estimated audience of 1,265,347 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Dungeons & Dragons fans?

37.1% of Dungeons & Dragons fans are female, 62.9% are male, with an average age of 31.4 years.

Which brands do Dungeons & Dragons fans like most?

Dungeons & Dragons fans show strongest brand affinity for Tabletop role-playing game (32.18×), Harry Potter (5.98×), and Drachenlord (23.35×) over the country average.

Where do Dungeons & Dragons fans live in Germany?

Dungeons & Dragons fans in Germany are most concentrated in Nordrhein-Westfalen (reach 301,719), Bayern (reach 202,222), and Baden-Württemberg (reach 171,911). These three regions account for the largest share of the active audience.

What other brands do Dungeons & Dragons fans also like?

Beyond Dungeons & Dragons itself, the audience over-indexes on Harry Potter (5.98×), Drachenlord (23.35×), Pathfinder Roleplaying Game (32.08×), and Stranger Things (6.25×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Dungeons & Dragons. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.