Lego Technic Audience in Germany
Lego Technic has an estimated audience of 760,450 people in Germany. 23.8% are female, 76.2% are male, average age 32.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Lego Harry Potter, Lego City, Legoland, KiKa, Lego Friends.
The average Lego Technic fan in Germany is 32.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Lego Harry Potter, Lego City, Legoland, with strongest over-indexing on Lego Harry Potter (62.18× the country average). Demographically, the Lego Technic audience skews more male with an average age of 32.9, and over-indexes on personality traits such as Early Adopter Mentality, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Brand · Subtype: Toys
Demographics of Lego Technic fans
| Metric | Value |
|---|---|
| Female | 23.8% |
| Male | 76.2% |
| Average age | 32.9 |
| Estimated audience size | 760,450 |
Audience persona
The typical Lego Technic fan in Germany is more male, around 32.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Lego Harry Potter.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 175,780 | 1.06× |
| Bayern | 171,252 | 1.4× |
| Baden-Württemberg | 131,435 | 1.27× |
| Niedersachsen | 85,967 | 1.16× |
| Hessen | 52,896 | 0.91× |
| Sachsen | 48,634 | 1.3× |
| Rheinland-Pfalz | 45,229 | 1.19× |
| Schleswig-Holstein | 25,108 | 0.92× |
| Thüringen | 23,806 | 1.23× |
| Brandenburg | 22,100 | 0.94× |
| Berlin | 21,372 | 0.63× |
| Sachsen-Anhalt | 17,840 | 0.91× |
| Mecklenburg-Vorpommern | 12,504 | 0.86× |
| Hamburg | 12,243 | 0.71× |
| Saarland | 7,893 | 0.85× |
| Bremen | 4,358 | 0.67× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lego Harry Potter | 62.18× | Movies & TV |
| Lego City | 66.54× | Kids & Family |
| Legoland | 26.54× | Travel & Leisure |
| KiKa | 41× | Movies & TV |
| Lego Friends | 58.85× | Kids & Family |
| Checker Tobi | 21.41× | Movies & TV |
| Fireman Sam | 35.74× | Movies & TV |
| Lego | 9.17× | Kids & Family |
| The Lego Movie | 51.43× | Movies & TV |
| Lego Batman | 43.08× | Kids & Family |
| Lego Marvel Super Heroes | 40× | Kids & Family |
| Harry Potter | 4.06× | Movies & TV |
| Astrid Lindgren | 19.88× | Literature |
| Pedro Pascal | 12.13× | Movies & TV |
| Lego Trains | 64.19× | Kids & Family |
| Radio-controlled car | 21.15× | Kids & Family |
| Playground | 11.8× | Kids & Family |
| Liam Neeson | 11.49× | Movies & TV |
| Held der Steine | 22.93× | Internet & Social Media |
| Peacemaker | 6.8× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.45 |
| DIY Mentality | THRILL | 1.7 |
| Sustainability | BALANCE | 1.67 |
| LGBTQ+ Identity | OPEN | 1.45 |
| Patriotism | CONSERVATISM | 1.42 |
| Urban Lifestyle | OPEN | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 13.8% |
| Poland | 9.6% |
| Ukraine | 8.5% |
See Lego Technic audiences in other countries
More Toys audiences in Germany
Frequently asked questions
How many fans does Lego Technic have in Germany?
Lego Technic has an estimated audience of 760,450 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Lego Technic fans?
23.8% of Lego Technic fans are female, 76.2% are male, with an average age of 32.9 years.
Which brands do Lego Technic fans like most?
Lego Technic fans show strongest brand affinity for Lego Harry Potter (62.18×), Lego City (66.54×), and Legoland (26.54×) over the country average.
Where do Lego Technic fans live in Germany?
Lego Technic fans in Germany are most concentrated in Nordrhein-Westfalen (reach 175,780), Bayern (reach 171,252), and Baden-Württemberg (reach 131,435). These three regions account for the largest share of the active audience.
What other brands do Lego Technic fans also like?
Beyond Lego Technic itself, the audience over-indexes on Lego City (66.54×), Legoland (26.54×), KiKa (41×), and Lego Friends (58.85×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Lego Technic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.