Astrid Lindgren Audience in Germany
Astrid Lindgren has an estimated audience of 1,137,518 people in Germany. 80.0% are female, 20.0% are male, average age 44.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Picture book, The Gruffalo, Moomin, Checker Tobi, KiKa.
The average Astrid Lindgren fan in Germany is 44.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Picture book, The Gruffalo, Moomin, with strongest over-indexing on Picture book (18.54× the country average). Demographically, the Astrid Lindgren audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Community Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Literature · Type: Person · Subtype: Children's book
Demographics of Astrid Lindgren fans
| Metric | Value |
|---|---|
| Female | 80.0% |
| Male | 20.0% |
| Average age | 44.9 |
| Estimated audience size | 1,137,518 |
Audience persona
The typical Astrid Lindgren fan in Germany is more female, around 44.9 years old, with strong Community Orientation tendencies and a notable affinity for Picture book.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 258,760 | 1.04× |
| Bayern | 183,327 | 1× |
| Baden-Württemberg | 165,712 | 1.07× |
| Niedersachsen | 129,470 | 1.17× |
| Hessen | 80,734 | 0.93× |
| Sachsen | 55,278 | 0.99× |
| Schleswig-Holstein | 53,265 | 1.3× |
| Rheinland-Pfalz | 52,099 | 0.91× |
| Berlin | 45,315 | 0.89× |
| Brandenburg | 36,236 | 1.03× |
| Thüringen | 30,639 | 1.06× |
| Hamburg | 26,434 | 1.03× |
| Sachsen-Anhalt | 26,064 | 0.88× |
| Mecklenburg-Vorpommern | 21,969 | 1.01× |
| Saarland | 10,716 | 0.77× |
| Bremen | 8,865 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Picture book | 18.54× | Literature |
| The Gruffalo | 62× | Literature |
| Moomin | 50.97× | Literature |
| Checker Tobi | 11.74× | Movies & TV |
| KiKa | 19.67× | Movies & TV |
| Tchibo | 4.89× | Shopping |
| Winnie-the-Pooh | 22.08× | Kids & Family |
| Hop (film) | 26.14× | Movies & TV |
| Smyths Toys | 4.1× | Kids & Family |
| Ernsting's family | 4.61× | Shopping |
| Barbie | 3.22× | Movies & TV |
| Mark Twain | 24.7× | Literature |
| Toddler | 3.54× | Kids & Family |
| Kaufland | 2.51× | Shopping |
| QVC | 3.8× | Movies & TV |
| REWE | 2.4× | Shopping |
| Rossmann | 2.75× | Shopping |
| Let's Dance (German TV series) | 3.39× | Movies & TV |
| Pregnancy | 4.35× | Kids & Family |
| PAW Patrol | 6.31× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 2.67 |
| Patriotism | CONSERVATISM | 2.2 |
| Tradition | CONSERVATISM | 1.9 |
| LGBTQ+ Identity | OPEN | 1.64 |
| Healthy Lifestyle | BALANCE | 1.6 |
| Family Orientation | CONSERVATISM | 1.59 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 42.1% |
| Sweden | 18.4% |
| Poland | 4.9% |
See Astrid Lindgren audiences in other countries
More Children's book audiences in Germany
- The Little Prince (411,103)
- Goosebumps (original series) (238,612)
- Little Red Riding Hood (145,221)
- Three Investigators (137,617)
- Mockingjay (52,974)
Frequently asked questions
How many fans does Astrid Lindgren have in Germany?
Astrid Lindgren has an estimated audience of 1,137,518 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Astrid Lindgren fans?
80.0% of Astrid Lindgren fans are female, 20.0% are male, with an average age of 44.9 years.
Which brands do Astrid Lindgren fans like most?
Astrid Lindgren fans show strongest brand affinity for Picture book (18.54×), The Gruffalo (62×), and Moomin (50.97×) over the country average.
Where do Astrid Lindgren fans live in Germany?
Astrid Lindgren fans in Germany are most concentrated in Nordrhein-Westfalen (reach 258,760), Bayern (reach 183,327), and Baden-Württemberg (reach 165,712). These three regions account for the largest share of the active audience.
What other brands do Astrid Lindgren fans also like?
Beyond Astrid Lindgren itself, the audience over-indexes on The Gruffalo (62×), Moomin (50.97×), Checker Tobi (11.74×), and KiKa (19.67×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Astrid Lindgren. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.