Rascasse Audience Intelligence

Astrid Lindgren Audience in Germany

A data profile of the people who buy, follow and care about Astrid Lindgren in Germany — modelled from more than twelve digital signal sources. Astrid Lindgren has an estimated audience of 1,012,905 people in Germany.

#901among Person in Germany#93in Literature

The average Astrid Lindgren fan in Germany is 44.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Picture book, The Gruffalo, Moomin, with strongest over-indexing on Picture book (18.54× the country average).

Demographically, the Astrid Lindgren audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Mindfulness, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Astrid Lindgren fan in Germany is more female, around 44.9 years old, with strong Mindfulness tendencies and a notable affinity for Picture book.

Category: Literature · Type: Person

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Astrid Lindgren profile in Germany.

Audience size
1M
in Germany
Gender
80.0%♀
20.0% male
Age
44.9
average years
Country rank
#6451
Person in Germany
Fig. 01

Search interest · 12-month trend

-44%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Astrid Lindgren fans

80.0% are female, 20.0% are male, average age 44.9.

Fig. 02

Gender split

80.0%
Female
20.0%
Male
Demographic split for Astrid Lindgren audience in Germany
MetricValue
Female80.0%
Male20.0%
Average age44.9
Estimated audience size1,012,905
Fig. 03

Age distribution

Ø 44.9
average years
Age distribution of the Astrid Lindgren audience in Germany
Age bracketShare%
16-194%
20-2914%
30-3927%
40-4928%
50+27%
Fig. 04

Worldwide distribution

39.0%

of the worldwide Astrid Lindgren audience comes from Germany.

Worldwide audience distribution share by country for Astrid Lindgren
CountryShare
Germany39.0%
Sweden19.6%
Poland5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Astrid Lindgren audience in Germany is strongest.

Fig. 05

Top regions by affinity

Astrid Lindgren fans by region: top regions in Germany
#RegionReachAffinity×
01Schleswig-Holstein~50K1.30×
02Niedersachsen~100K1.15×
03Thüringen~30K1.08×
04Baden-Württemberg~200K1.04×
05Brandenburg~40K1.03×
06Hamburg~30K1.03×
07Mecklenburg-Vorpommern~20K1.02×
08Nordrhein-Westfalen~300K1.01×
09Sachsen~60K1.00×
10Bayern~200K0.98×
11Bremen~9K0.94×
12Rheinland-Pfalz~50K0.92×
13Sachsen-Anhalt~30K0.92×
14Hessen~80K0.91×
15Berlin~40K0.86×
16Saarland~10K0.83×
Fig. 06

Affinity by region

Affinity by region — Astrid Lindgren, Germany
0.83×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Astrid Lindgren audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Astrid Lindgren audience
#·InterestCategoryAffinity×
01The GruffaloLiterature62.00×
02MoominLiterature50.97×
03Hop (film)Movies & TV26.14×
04Mark TwainLiterature24.70×
05Winnie-the-PoohKids & Family22.08×
06KiKaMovies & TV19.67×
07Picture bookLiterature18.54×
08Checker TobiMovies & TV11.74×
09Die PfefferkörnerMovies & TV11.74×
10TchiboShopping4.89×
11Ernsting's familyShopping4.61×
12PregnancyKids & Family4.35×
13Smyths ToysKids & Family4.10×
14QVCMovies & TV3.80×
15ToddlerKids & Family3.54×
16Let's Dance (German TV series)Movies & TV3.39×
17BarbieMovies & TV3.22×
18RossmannShopping2.75×
19KauflandShopping2.51×
20REWEShopping2.40×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Astrid Lindgren audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Astrid Lindgren audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.88×
SpiritualityBALANCE1.83×
CreativityOPEN1.76×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Astrid Lindgren audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.88×
Early Adopter MentalityPOWER0.90×
Risk AppetiteTHRILL0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Astrid Lindgren have in Germany?

Astrid Lindgren has an estimated audience of 1,012,905 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Astrid Lindgren fans?

80.0% of Astrid Lindgren fans are female, 20.0% are male, with an average age of 44.9 years.

03

Which brands do Astrid Lindgren fans like most?

Astrid Lindgren fans show strongest brand affinity for Picture book (18.54×), The Gruffalo (62×), and Moomin (50.97×) over the country average.

04

Where do Astrid Lindgren fans live in Germany?

Astrid Lindgren fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Astrid Lindgren fans also like?

Beyond Astrid Lindgren itself, the audience over-indexes on The Gruffalo (62×), Moomin (50.97×), Checker Tobi (11.74×), and KiKa (19.67×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Literature audiences in Germany

See Astrid Lindgren audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Astrid Lindgren. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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